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Ad Age Keynote
 

Ad Age Keynote

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    Ad Age Keynote Ad Age Keynote Presentation Transcript

    • Earning Your Media
    • Global Ad Spend
    • It’s All Up And To The Right
    • Global Stock Markets
    • You Can’t Defy Gravity For Long
    • It’s Time To Start Earning Your Media In Addition To Buying It
    • Paid vs Earned Media http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html - David Armano
    • Story Time
    • KogiBBQ http://twitter.com/kogibbq
    • Men With Cramps http://dandelion.com/
    • The Jonas Brothers “ Nabbr has delivered more than 28 million video views in two months for the Jonas Brothers and helped their first single, ‘Mandy,’ reach No. 4 on MTV’s TRL with virtually no radio airplay.” http://gigaom.com/2008/07/02/those-jonas-brothers-sure-do-get-around-online/
    • Monk-E-Mail http://www.oddcast.com/
    • The Monk-E-Mail Pitch
      • 2 spots on the Superbowl are $4 Million plus shooting the TV commercial is a million (Total $5MM) which gets you 10 Million people exposed, but not engaged, for 30 or 60 seconds. The Viral/ Social costs $250K in creative and execution fees and gets 30 million users actually interacting for 8 minutes.
    • Whopper Sacrifice
    • A Typical Television Ad Campaign
    • A Typical Earned Media Campaign
    • So How Do VCs Work With Agencies?
    • Venture Capital Funds Startups
    • Agencies Advise Marketers, Develop Creative, Buy Media
    • How VCs Can Help
    • Fund New Kinds Of Agencies To Work With And Possibly Buy
    • Fund New Kinds of Ad Networks To Buy Media From
    • Fund Earned Media Platforms To Run Earned Media Campaigns On
    • Fund Analytics, Measurement, and Reporting
    • Five “Wild Ass Guesses”
    • Questions?