Styling packaging and_displaying_your_product

Styling, packaging, and displaying your product Fred Schechter DS4 design (the D is for design) @freds4hb

Background
Cal State Long Beach Industrial Design School
Radica (remember the bass fishing game?)
Sharper Image (massage chairs and more)
Cricket (Hairdryers, Combs, Brushes, Displays, Packaging)
Turfstick

tell em what I'm gonna tell em

Tools
Pen & Paper
Photoshop (GIMP) Illustrator (inkscape)
2d CAD
3d Parametric Modeler/Renderer
Prototype

Extrusion
Injection Molding
Machining/Fabrication/Sheet Metal
Stamping
Casting
Thermoforming
Vinyl Dip
Blow/Roto Molding
Product Design Processes

Styling your product You Can Do This!
Radius
Color
Repetition
Align
Scale
Texture
Line (arc)

Assembly and Decoration (Lazy Clever Tricks)
Screwed, Glued', Welded (ultrasonic)
Snap fits
Reduce Assembly Steps
Ease of Disassembly
Pad Print
Paint
Custom Grips
Custom Extrusions
Stickers
Ergonomic additions

Packaging your product
Corrugated (die line)
Vacuum form
Shrink wrap
Blister pack
Polybag-hangtag
Sombrero Hang Hole!
Drop Test (3')
Shipper box (bulk/12pack etc)
Instruction Sheet/Assembly videos
SHIPPING COSTS (always track! )

Displaying your product
Corrugated
Wood, Metal (Wire), Glass, Plastic
Existing Display Solutions
Planogram
Self Packing Point of Purchase Display
Packing Product with 1st shipment

Ideation/Idea Generation
Testing fixes as solutions
(ie, where is there duct tape or a pad)
Style sheet
Simplicity
Element of Surprise
Additional function* (is it a Swiss Army Knife?)

Questions
Hint, this is where you ask questions.
There's simply no way I answered everything, so ask away.
At worst, I have no idea, and we have a decent discussion

@freds4hb freds4hb @ ds4design.com 510.488.3142 Thanks for listening!

Styling packaging and_displaying_your_product

by freds4hb on Aug 02, 2010

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