Inventor alliance Packaging Talk 11-12-11

Packaging Your Product for Retail, Made Easy BY: KAREN WAKSMAN & FRED SCHECHTER

About Fred:
Industrial Designer
Packaging Designer
Point of Purchase Display Designer
Over 10 years in the Industry with products in Toys R us, Sharper Image, Wal-Mart, and many more.
Why We Know What We’re Talking About!
About Karen:
Sold Millions of Units to the World’s Largest Retailers
Manufacturer’s Rep turned Author, Speaker and Consultant
Wholesale Product Expert For About.com (New York Times Co.), etc.

Topics Discussed
Why Packaging for Retail?
What Buyers Care About In Regards to Packaging
Types of Product Packaging Available Today
Getting Started with Retail Packaging
Tips to Get Started With Packaging
Packaging Resources

Carded-Blister Corrugated Box Sticker Clamshell Tube Blow Molded Food Product Secondary Tertiary Types of Product Packaging

Carded-Blister Style Product held in place by Shrink wrap or vacuum form Back of card printing Sombrero = Hang Hole Types of Product Packaging

Corrugated Box Die-line Mechanical drawings Tucks, Flaps, Glue-strips Cardstock vs. Corrugated Fluting Directionality Types of Product Packaging

Sticker Art Outer Die-line Material Thickness Tack Level Types of Product Packaging

Clamshell Vacuum Formed 1 Sided Mold Combined with Flat Art Integrates with Other Styles Floating Product Effect Types of Product Packaging

Tube Paper or Vinyl tube End Caps Custom Ends (salt shaker) Suspend Product in Center Wasted Shipping Space Decorate with Flat Art Types of Product Packaging

Blow Molding 1-Sided Mold Threaded Cap Clear or Opaque Liquid or Granulated Product Sticker or Wrap Decoration Types of Product Packaging

Food Product Tamper Seal Freshness Dating Bag Can Bottle Box Types of Product Packaging

Secondary Packaging Shipping packaging like Amazon 12 Packs to a store Protect and contain smaller amounts for retail sale Boxes Self Merchandising Displays Types of Product Packaging

Tertiary Packaging Pallets Shrink Wrap Bulk Handling Warehouse Storage Transport Shipping Types of Product Packaging

Identify 3 Direct Competitors, Note Prices Identify Your “ Dream Packaging” Measure their Length, Width, and Height. Take Pictures Quick Tips to Get You Started

Toolkit Tape measures work great in the field. (Inches or mm) Camera Notebook (Evernote) Tool Kit Example

MFG.com Alibaba.com McMaster.com Grainger.com CapitalCorrugated.com Finding Packaging Manufacturers

Resources Fulfillment Fulfillment by Amazon Webgistix Innotrac Shipwire

Resources Coroflot.com AiGA.com Elance.com guru.com Odesk.com Behance.com Linkedin.com Aquent.com Finding Graphic & Packaging Designers

Selling To Major Retailers
Final Thoughts
Questions
www.productforprofit.com
[email_address]

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Inventor alliance Packaging Talk 11-12-11

by freds4hb on Nov 13, 2011

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Inventor alliance Packaging Talk 11-12-11 — Presentation Transcript