Keyword research Fredrik Åhlén

Keyword research tools and techniques Fredrik Åhlén

Non english keyword research •Keyword tools •The process of collecting keywords

Keyword tools

My toolbox

The process (overview) 1. Brainstorm 2. Competitors 3. Your site 4. Get suggestions for relevant phrases 5. Estimated monthly searches 6. Keyword competition 7. Analyze (traffic and conversion rates).

Brainstorm •Which keywords are relevant for your business? •Brands •Products •How do your customers search?

Brainstorm

Competitors •Use keywords to find competitors •Get keyword suggestions from Google and Yahoo •On site: •Title •Meta Keyword •Meta Description •Content •Internal link structure

Your site •Get suggestions from Google and Yahoo •Internal search provides valuable information •On site: •Title •Meta Keywords (obsolete) •Meta Description

Estimated monthly searches •Update keyword list with estimated monthly searches for Google and Yahoo. •The numbers are estimated searches.

Keyword Competition •Top ten results for a keyword •Average CPC •SEOMOZ Keyword Difficulty

Keyword difficulty

Analyze •Measure traffic and conversion

Estimated monthly searches

Thanks for listening! Fredrik Åhlén fredrik.ahlen@akey.se +46 70 779 72 99

Keyword research Fredrik Åhlén

by Fredrik Åhlén on Sep 28, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Keyword research Fredrik Åhlén — Presentation Transcript