Keyword research Fredrik Åhlén
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Keyword research Fredrik Åhlén

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Presentation held at SMX Stockholm 2010

Presentation held at SMX Stockholm 2010

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Keyword research Fredrik Åhlén Presentation Transcript

  • 1. Keyword research tools and techniques Fredrik Åhlén
  • 2. Non english keyword research •Keyword tools •The process of collecting keywords
  • 3. Keyword tools
  • 4. My toolbox
  • 5. The process (overview) 1. Brainstorm 2. Competitors 3. Your site 4. Get suggestions for relevant phrases 5. Estimated monthly searches 6. Keyword competition 7. Analyze (traffic and conversion rates).
  • 6. Brainstorm •Which keywords are relevant for your business? •Brands •Products •How do your customers search?
  • 7. Brainstorm
  • 8. Competitors •Use keywords to find competitors •Get keyword suggestions from Google and Yahoo •On site: •Title •Meta Keyword •Meta Description •Content •Internal link structure
  • 9. Your site •Get suggestions from Google and Yahoo •Internal search provides valuable information •On site: •Title •Meta Keywords (obsolete) •Meta Description
  • 10. Estimated monthly searches •Update keyword list with estimated monthly searches for Google and Yahoo. •The numbers are estimated searches.
  • 11. Keyword Competition •Top ten results for a keyword •Average CPC •SEOMOZ Keyword Difficulty
  • 12. Keyword difficulty
  • 13. Analyze •Measure traffic and conversion
  • 14. Estimated monthly searches
  • 15. Thanks for listening! Fredrik Åhlén fredrik.ahlen@akey.se +46 70 779 72 99