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Keyword research Fredrik Åhlén
Keyword research Fredrik Åhlén
Keyword research Fredrik Åhlén
Keyword research Fredrik Åhlén
Keyword research Fredrik Åhlén
Keyword research Fredrik Åhlén
Keyword research Fredrik Åhlén
Keyword research Fredrik Åhlén
Keyword research Fredrik Åhlén
Keyword research Fredrik Åhlén
Keyword research Fredrik Åhlén
Keyword research Fredrik Åhlén
Keyword research Fredrik Åhlén
Keyword research Fredrik Åhlén
Keyword research Fredrik Åhlén
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Keyword research Fredrik Åhlén

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Presentation held at SMX Stockholm 2010

Presentation held at SMX Stockholm 2010

Published in: Technology
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Transcript

  • 1. Keyword research tools and techniques Fredrik Åhlén
  • 2. Non english keyword research •Keyword tools •The process of collecting keywords
  • 3. Keyword tools
  • 4. My toolbox
  • 5. The process (overview) 1. Brainstorm 2. Competitors 3. Your site 4. Get suggestions for relevant phrases 5. Estimated monthly searches 6. Keyword competition 7. Analyze (traffic and conversion rates).
  • 6. Brainstorm •Which keywords are relevant for your business? •Brands •Products •How do your customers search?
  • 7. Brainstorm
  • 8. Competitors •Use keywords to find competitors •Get keyword suggestions from Google and Yahoo •On site: •Title •Meta Keyword •Meta Description •Content •Internal link structure
  • 9. Your site •Get suggestions from Google and Yahoo •Internal search provides valuable information •On site: •Title •Meta Keywords (obsolete) •Meta Description
  • 10. Estimated monthly searches •Update keyword list with estimated monthly searches for Google and Yahoo. •The numbers are estimated searches.
  • 11. Keyword Competition •Top ten results for a keyword •Average CPC •SEOMOZ Keyword Difficulty
  • 12. Keyword difficulty
  • 13. Analyze •Measure traffic and conversion
  • 14. Estimated monthly searches
  • 15. Thanks for listening! Fredrik Åhlén fredrik.ahlen@akey.se +46 70 779 72 99

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