Inhouse SEO<br />Fredrik Åhlén<br />
Structure your inhouse SEO<br /><ul><li>Keyword research
Social Media
Get links
On site
Content
Monitor competitors
Setting goals and measure
Tools</li></li></ul><li>Keyword research<br />Brainstorm<br />Competitors<br />Your site<br />Get suggestions for relevant...
Create a social media strategy<br /><ul><li>Listen
Prepare
Engage</li></li></ul><li>Get links<br /><ul><li>Reach out to (relevant) bloggers
Linkbait
Help your visitors sharing your content</li></li></ul><li>Get links<br />
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Inhouse seo Fredrik Åhlén

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Presentation held at SMX Stockholm 2010

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Inhouse seo Fredrik Åhlén

  1. 1. Inhouse SEO<br />Fredrik Åhlén<br />
  2. 2. Structure your inhouse SEO<br /><ul><li>Keyword research
  3. 3. Social Media
  4. 4. Get links
  5. 5. On site
  6. 6. Content
  7. 7. Monitor competitors
  8. 8. Setting goals and measure
  9. 9. Tools</li></li></ul><li>Keyword research<br />Brainstorm<br />Competitors<br />Your site<br />Get suggestions for relevant phrases<br />Estimated monthly searches<br />Keyword competition<br />
  10. 10. Create a social media strategy<br /><ul><li>Listen
  11. 11. Prepare
  12. 12. Engage</li></li></ul><li>Get links<br /><ul><li>Reach out to (relevant) bloggers
  13. 13. Linkbait
  14. 14. Help your visitors sharing your content</li></li></ul><li>Get links<br />
  15. 15. On site<br /><ul><li>Title and meta descriptions
  16. 16. Duplicatecontent
  17. 17. Make static pages dynamic
  18. 18. Internallinkstructure
  19. 19. Sitemaps</li></li></ul><li>Content<br /><ul><li>Educate content writers in SEO basics
  20. 20. Keyword calender
  21. 21. Create unique and relevant content</li></li></ul><li>Monitor competitors<br /><ul><li>On site optimization
  22. 22. Inbound links
  23. 23. How do they rank on your keywords
  24. 24. PageRank and domain authority</li></li></ul><li>Setting goals and measure<br /><ul><li>Traffic
  25. 25. Conversion rates
  26. 26. Inbound links
  27. 27. Position on targeted keywords
  28. 28. Conversion rate and traffic for specific keywords
  29. 29. PageRank and domain authority</li></li></ul><li>Drawbacks Inhouse SEO<br /><ul><li>Resources
  30. 30. Experience of many clients</li></li></ul><li>Benefits of inhouse SEO<br /><ul><li>Be in control
  31. 31. You know your brand
  32. 32. Cost effective</li></li></ul><li>The solution<br />Use tools to decrease manual work.<br />Inhouse SEO, use consultants when needed.<br />
  33. 33. Good luck!<br />Fredrik Åhlén<br />fredrik.ahlen@akey.se<br />+46 70 779 72 99<br />twitter.com/fredrikahlen<br />
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