Inhouse seo Fredrik Åhlén

Inhouse SEO
Fredrik Åhlén

Structure your inhouse SEO
Keyword research
Social Media
Get links
On site
Content
Monitor competitors
Setting goals and measure
Tools

Keyword research
Brainstorm
Competitors
Your site
Get suggestions for relevant phrases
Estimated monthly searches
Keyword competition

Create a social media strategy
Listen
Prepare
Engage

Get links
Reach out to (relevant) bloggers
Linkbait
Help your visitors sharing your content

Get links

On site
Title and meta descriptions
Duplicatecontent
Make static pages dynamic
Internallinkstructure
Sitemaps

Content
Educate content writers in SEO basics
Keyword calender
Create unique and relevant content

Monitor competitors
On site optimization
Inbound links
How do they rank on your keywords
PageRank and domain authority

Setting goals and measure
Traffic
Conversion rates
Inbound links
Position on targeted keywords
Conversion rate and traffic for specific keywords
PageRank and domain authority

Drawbacks Inhouse SEO
Resources
Experience of many clients

Benefits of inhouse SEO
Be in control
You know your brand
Cost effective

The solution
Use tools to decrease manual work.
Inhouse SEO, use consultants when needed.

Good luck!
Fredrik Åhlén
fredrik.ahlen@akey.se
+46 70 779 72 99
twitter.com/fredrikahlen

Inhouse seo Fredrik Åhlén

by Fredrik Åhlén on Sep 30, 2010

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Inhouse seo Fredrik Åhlén — Presentation Transcript