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ORGANISATION WIDE ADOPTION OF SOCIAL MEDIA

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Presention I gave at #SoMeT13US

Presention I gave at #SoMeT13US

Published in: Social Media, Business, Technology

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  • 1. ORGANISATION WIDE ADOPTION C OF SOCIAL MEDIA @FREDRANGER | TOURISM MONTRÉAL | BUZZMTL.COM
  • 2. CONTEXT - < $ > Markets
  • 3. CONTEXT Fragmentation/Multiplication
  • 4. CONTEXT Personalization
  • 5. « MY PRECIOUS ROI »
  • 6. STRATEGY 2009: 100 % Digital 7
  • 7. STRATEGY 2011: Niche Marketing 20 niches Festivals Culinary Nightlife LGBT
  • 8. STRATEGY 2012: All Social
  • 9. All Digital Niche Mktg From Destination Marketing to Destination Management All Social Media
  • 10. THREE YEAR GOAL 2012 -20% budgets -Staff: Build up skill-sets 2013 -60% budgets Members/Stakeho lders: Build up skill-sets 2014 -100% budgets -Full implementation
  • 11. THREE FOLD STRATEGY Train internal staff & implement Activate members, tourists, locals… Niche mktg fueled by Social Media
  • 12. GETTING THE ORGANIZATION READY EDUCATE GUIDE FOSTER PASSION
  • 13. STRUCTURE - OLD
  • 14. STRUCTURE – NEW
  • 15. ACTIVATE MEMBERS, TOURISTS, LOCALS… -Educate -Communicate -Equip
  • 16. 2013 CAMPAIGN INSPIRE ACTIVATE AMPLIFY
  • 17. Because more than any tourist board’s recommendations, it’s the people that define a place.
  • 18. IN CONCLUSION BE AGILE LET GO FIGHT FOR IT
  • 19. THANK YOU! @FREDRANGER | TOURISM MONTRÉAL | BUZZMTL.COM