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Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
Design Thinking for startups - How to find and validate your startup idea ?
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Design Thinking for startups - How to find and validate your startup idea ?

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Slides from the class at Solvay Brussels School. How to identify and validate your startup idea. Intro to the Design Thinking approach, Business Model Canvas and Customer Development

Slides from the class at Solvay Brussels School. How to identify and validate your startup idea. Intro to the Design Thinking approach, Business Model Canvas and Customer Development

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  • Hello Fred. Congratulations for linking design thinking to entrepreneurship. A practical view perspective. Con you share this presentation with me.
    Alejandro Huesca
    Studio Leader
    Innovation Sphere Program
    ITESM University
       Reply 
    Are you sure you want to  Yes  No
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  • 1. 0. Introduction to entrepreneurship Frédéric Ooms (@fredooms) www.thebraintwist.com
  • 2. 0.
  • 3. Tom and Anne, 26 and 24, PhD 3
  • 4. Sarah, 25, Business School 4
  • 5. VivesII - InvestmentManager 5
  • 6. BLOG-THEBRAINTWIST.COM 6
  • 7. Killer idea...
  • 8. Lots of $$$$$$$$$... 8
  • 9. A lot of them fail... 9
  • 10. How could I help them?
  • 11. + + My toolbox...
  • 12. think outside of the box...
  • 13. 1. “Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” - Tim Brown (Ideo)
  • 14. The Deep Dive
  • 15. Business (viable) Human values(usability,desirability) Technology (feasibility)
  • 16. Uncertainty Business Clarity (viable) Human values (usability,desirability) Technology (feasibility) “Design thinking can be described as a discipline that uses the designer’sInspiration Ideation Implement sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into Synthesize Prototyping customer value and market opportunity.” - Tim Brown (Ideo)
  • 17. “Genius is 1% inspiration and99% perspiration” Thomas Edison INSPIRATION Stock your creative reservoir before you go fishing for ideas
  • 18. Spend some time defining the right question(Identify a design challenge) ?
  • 19. Define constraints...
  • 20. Spend some time defining the right question(Identify a design challenge)How can we raise kids awareness of the benefitsof fresh food so they can make better choices?What global challenge do you think innovationleaders should work to solve right now?How might we increase the availability ofaffordable learning tools & services for studentsin the developing world?
  • 21. Designchallenge5 minutes exercice
  • 22. leave the school !
  • 23. leave
  • 24. IDEAS COME FROM EVERYWHERE “Ideas are coming from everywhere” - Marissa Mayer
  • 25. Learning is everywhere
  • 26. Learning is everywhere Netfix
  • 27. Learning is everywhere
  • 28. Being empathic (observe) step into someone else’s shoes
  • 29. Being empathic (observe) look through customers’ eyes
  • 30. Being empathic (observe) and ...defer judgment
  • 31. Never stop asking open questionsand challenge the status quo Ask questions with the same innocence as a child + 5 Why... + What if... + Why not... + How else can we do this... + How can we improve this...
  • 32. Being empathic (observe) The ability to step outside of yourself... source Ideo
  • 33. Being empathic (observe) ...and see the world as other people see itsource Ideo
  • 34. Conduct interviews
  • 35. Ideo Method cards: http://www.ideo.com/by-ideo/method-cards
  • 36. synthesize
  • 37. 5 minutes exercice
  • 38. Ideation
  • 39. Brainstorming rules Don’t Do it the IDEO way- the boss speaks first + defer judgment- everybody gets a turn + build on the ideas of others- experts only please + encourage wild ideas- do it off-site + go for quantity- no silly stuff + be visual- write down everything + stay focused on the topic + one conversation at a time
  • 40. Classify and Vote
  • 41. “What I hear, I forgetWhat I see, I rememberWhat I do, I understand” Lao TsePrototyping “Language is convincing Seeing is believing Touching is reality” Alan Key
  • 42. The Marshmallow exercice
  • 43. Build to learn...and iterate fast& cheap
  • 44. Build to learn...and be open-mindedto feedbacks
  • 45. Build to learn...
  • 46. Build to learn...source Ideo
  • 47. Build to learn...
  • 48. Build to learn... www.balsamiq.com/
  • 49. Build to learn and test all yourhypothese..
  • 50. Build to learn and test all yourhypothese.. +
  • 51. Build to learn and test all yourhypothese..KeepItSimpleStupid
  • 52. Great exemples
  • 53. Being empathic (observe) Insulin purity vs patient convenience
  • 54. Being empathic
  • 55. Being empathic
  • 56. Implement“An idea is not a company...” - Steve Blank
  • 57. 2. JUST DO IT!
  • 58. Build a great A team... 64
  • 59. The team
  • 60. + DesignChallenge +

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