Rotary Club of Pittsford
Advertising & PR
Opportunity for 2007
Fred Kopp -- Club Assembly -- November 15, 2006
Fred Kopp Club Assembly November 15, 2006

Pittsford Rotary
Adv. & PR Campaign
Applied for the $3,000
grant available from
Rotary International

Pittsford Rotary
Adv. & PR Campaign
Approved by District
Governor Jim Holden…
Enthusiastically

Pittsford Rotary
Adv. & PR Campaign
Planned to target our
community from
Jan. through Jun. 2007

Pittsford Rotary
Adv. & PR Campaign
Will strengthen our
Club’s planned activities
& communications

Campaign Goals:
1. Create better
awareness of our Club

Campaign Goals:
2. Drive Club
membership increases

Campaign Goals:
3. Insure that our good
work can continue

Rotary Club of Pittsford
Advertising & PR
Marketing Messages

What does being
a Pittsford Rotarian mean?
Fulfillment

What does being
a Pittsford Rotarian mean?
Friendship.

What does being
a Pittsford Rotarian mean?
Fun

What does being
a Pittsford Rotarian mean?
The
Four-Way Test

Rotary Club of Pittsford
Advertising & PR
Creative & Media

Print
Ads
At least
13 weeks of
advertising
is planned
ROUGH MOCKUP for PRESENTATION ONLY

ROUGH MOCKUP for PRESENTATION ONLY

ROUGH MOCKUP for PRESENTATION ONLY

1/3 pg.
1/4 Pg.
1/8 pg.
ads are
planned…
Using the
Brighton-
Pittsford Post
ROUGH MOCKUP for PRESENTATION ONLY

ROUGH MOCKUP for PRESENTATION ONLY

ROUGH MOCKUP for PRESENTATION ONLY

Additional
benefits
can be
negotiated
ROUGH MOCKUP for PRESENTATION ONLY

ROUGH MOCKUP for PRESENTATION ONLY

Community
Events
ROUGH MOCKUP for PRESENTATION ONLY

ROUGH MOCKUP for PRESENTATION ONLY

ROUGH MOCKUP for PRESENTATION ONLY

ROUGH MOCKUP for PRESENTATION ONLY

ROUGH MOCKUP for PRESENTATION ONLY

ROUGH MOCKUP for PRESENTATION ONLY

Promotions
ROUGH MOCKUP for PRESENTATION ONLY

ROUGH MOCKUP for PRESENTATION ONLY

Press
Releases

Our Website
ROUGH MOCKUP for PRESENTATION ONLY

We…
are the
BEST medium!

Our messages will extend
the invitation…
“Please join us!”
“Become a Pittsford Rotarian!”

Experience…
theFulfillment.
the Friendship.
the Fun.

Thank You…
for providing
help & inspiration for
this endeavor.