Writing a press release for your business promotion
Writing A Press Release For Your Business PromotionPress release is a written statement to media. It is used for announcing salesaccomplishments, new products or services, scheduled events, awards, personalpromotions etc. You can also use it to create a feature story. When reportersreceive fresh news, they usually create a story based on any specific idea.If you are thinking to write a press release for your company, ensure that youfollow the right guidelines. You can get the expected outcome from your pressreleases only when you are aware of what to do and what to avoid. So, let’s startwith the steps that you can consider for press release writing.Getting Started with the HeadlineThe headline should be clear, crisp and to the point. Ensure that you write theheadline before writing a press release body. This way, you will get an exact ideawhat you need to write in the entire press release.Remember that your motive should not only be to attract new people andconvert them into your customers, but also influence big players in the market.Thus, the headline should grab the attention of journalists and other marketers. Write Headline in Bold: Ensure that you bold the headline, so that it becomes clearly visible. You can also increase the font size of your headline. Use present tense in the headline for conventional press release. Add the Main Keywords: The easiest way to make a right headline is to include the main keywords. From these keywords, you can make the attention grabbing statement. Even these are search engine friendly.
Body of Your Press ReleaseThe press release should be created the way you want it to appear. Mostjournalists do not have enough time to read entire stuff of your press release.They check only the main points, which they feel are relevant. Start with the time and place wherein the company is situated. The body of your press release should be clear and compact. Avoid using long paragraphs and sentences. Also, do not repeat the words excessively and avoid overuse of jargons and fancy language. Simplicity is the best way, when it comes to writing press releases. Deal with as much facts and figures as you can to project events, plans, products, goals, services, targets and people. The best way to write a press release is to create a list of the following: who, why, how, what, when and where.Include Details of the CompanyWhenever journalists pick a press release to create a story, they require theinformation about the concerned company. Thus, it is better to mention thecomplete details of your company in the press release. Here are some points thatyou can keep in mind while writing a press release: Title should include your company’s name like – About ABC COMPANY After the title of your press release, describe about your company in a paragraph. At the end of your press release, ensure that you include link to your official website.
Add Contact InformationThe more info you include, the better it would be for your business growth. Ifjournalists find your press release is giving value to them, they will also showinterest to contact you. Thus, it is better to mention your complete contactdetails. If you want people will contact you for business deals, you can include your contact information. For instance, in case of reporting about any innovation, you can give the contact details of your research or engineering team. The contact details should include: the exact department name, office address, contact person, email address, telephone number, fax number, website address and the timing of availability.Apart from these, you should maintain a good flow in your press release.