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The Future Of Marketing Is HR
 

The Future Of Marketing Is HR

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Slides for The TEDxULg http://www.ted.com/tedx/events/3576 ...

Slides for The TEDxULg http://www.ted.com/tedx/events/3576

Connect and build conversation will lead you to a better understanding of your customers needs and expectations. It will enhance your value co-creation.

But you won’t be able to build this conversations from a corporate marketing departement. You’ll need the active participation and commitment of all your co-workers. That’s the reason why the future of marketing lays in HR.

You can enhance it, by building a strong and adequate culture, knowing and working on engagement drivers, gamifiying your processes, putting people first, developping talents, strenghts and autonomy.

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    The Future Of Marketing Is HR The Future Of Marketing Is HR Presentation Transcript

    • why FUTUREofMARKETINGHR is
    • what does itmean for yourCOMPANY?
    • talking isLISTENING
    • & StrOng WEAKTIEShttp://www.brucemacvarish.com
    • connect toCOMMUNITIES
    • learn fromOTHERS
    • share it withOTHERS
    • tellSTORIES
    • yourSTORYn ow
    • be REACHABLE
    • beTRANSPARENT
    • BUILDaround your COMMUNITIES ORGANISATION
    • « FellowNation organizations is a webBUILDaround your COMMUNITIES toolkit that helps to share and promote their ORGANISATION values by engaging employees » to tell their stories
    • PARTICIPATE TO open IRL COMMUNITIES
    • WHO?
    • YES EACH OF THEM
    • ENGAGE ! them to do more...
    • the latentVALUEof aCONNECTION is the potential to INTERACT
    • HOW?but
    • this is me.
    • this is me.
    • SO I LOOSE EVERY TIME. WHY REPLAY? this is me.
    • FOR THIS?
    • fun? FOR THIS?
    • SIMPLICITY.
    • CHALLENGE & SKILLSflow & AUTONOMY MASTERY
    • CHALLENGE ABILITYevolutive. COMPETENCE DEVELOPMENT ACHIEVEMENT
    • FEEDBACK.
    • reNOW IMAGINEYOUR work
    • IS IT FUN ?IS IT SIMPLE ?IS IT IN FLOW ?IS IT EVOLUTIVE ?IS THERE INSTANT FEEDBACK ?DID YOU BUILD YOU OWN STORY ?
    • newWORLD OFbased onTHE WORK
    • STRENGTHBASED WORKDESIGNORGANISING WORK MATCHING INDIVIDUAL STRENGTHS AND ORGANISATIONAL OBJECTIVESAUTONOMY BY MINIMIZING HIERARCHICAL STRUCTURES AND RULESCOLLABORATIONAMPLIFYING COLLABORATION BY STIMULATING DIALOGUE, INTERACTION AND KNOWLEDGE SHARING
    • STRENGTHBASED WORKDESIGNORGANISING WORK MATCHING INDIVIDUAL STRENGTHS AND ORGANISATIONAL OBJECTIVESAUTONOMY BY MINIMIZING HIERARCHICAL STRUCTURES AND RULESCOLLABORATIONAMPLIFYING COLLABORATION BY STIMULATING DIALOGUE, INTERACTION AND KNOWLEDGE SHARINGDIALOGUE, INTERACTION AND KNOWLEDGE SHARING • AGREEMENTS • ACTIONS • OUTCOME
    • driversENGAGEMENT drivers GAMIFICATION mechanics GAMEMISSION GOAL TO SOLVE PROBLEMSCULTURE RULES SELF EXPRESSION VIRTUAL PLACESJOB COMPETITION LEADERBOARDRECOGNITION REWARDS POINTS | PRAISE FEEDBACK SYSTEMSUPPORT ALTRUISM GIFT | SHARINGGROW STATUS LEVELS ACHIEVEMENT CHALLENGES
    • GAMIFY YOUR HR PROCESSESPUT PEOPLE FIRSTDESIGN STRENGTH BASEDCROSS BMS WITH HMS {©HRMEETUP.ORG}ENCOURAGE AUTONOMY AND CONNECTIVITY...
    • GAMIFY YOUR HR PROCESSESPUT PEOPLE FIRSTDESIGN STRENGTH BASEDCROSS BMS WITH HMS {©HRMEETUP.ORG}ENCOURAGE AUTONOMY AND CONVERSATION CONNECTIVITY...
    • Frédéric Williquethttp://frederic.williquet.net @fredericw +32 478 888 322