The Future Of Marketing Is HR

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Slides for The TEDxULg http://www.ted.com/tedx/events/3576

Connect and build conversation will lead you to a better understanding of your customers needs and expectations. It will enhance your value co-creation.

But you won’t be able to build this conversations from a corporate marketing departement. You’ll need the active participation and commitment of all your co-workers. That’s the reason why the future of marketing lays in HR.

You can enhance it, by building a strong and adequate culture, knowing and working on engagement drivers, gamifiying your processes, putting people first, developping talents, strenghts and autonomy.

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The Future Of Marketing Is HR

  1. 1. why FUTUREofMARKETINGHR is
  2. 2. what does itmean for yourCOMPANY?
  3. 3. talking isLISTENING
  4. 4. & StrOng WEAKTIEShttp://www.brucemacvarish.com
  5. 5. connect toCOMMUNITIES
  6. 6. learn fromOTHERS
  7. 7. share it withOTHERS
  8. 8. tellSTORIES
  9. 9. yourSTORYn ow
  10. 10. be REACHABLE
  11. 11. beTRANSPARENT
  12. 12. BUILDaround your COMMUNITIES ORGANISATION
  13. 13. « FellowNation organizations is a webBUILDaround your COMMUNITIES toolkit that helps to share and promote their ORGANISATION values by engaging employees » to tell their stories
  14. 14. PARTICIPATE TO open IRL COMMUNITIES
  15. 15. WHO?
  16. 16. YES EACH OF THEM
  17. 17. ENGAGE ! them to do more...
  18. 18. the latentVALUEof aCONNECTION is the potential to INTERACT
  19. 19. HOW?but
  20. 20. this is me.
  21. 21. this is me.
  22. 22. SO I LOOSE EVERY TIME. WHY REPLAY? this is me.
  23. 23. FOR THIS?
  24. 24. fun? FOR THIS?
  25. 25. SIMPLICITY.
  26. 26. CHALLENGE & SKILLSflow & AUTONOMY MASTERY
  27. 27. CHALLENGE ABILITYevolutive. COMPETENCE DEVELOPMENT ACHIEVEMENT
  28. 28. FEEDBACK.
  29. 29. reNOW IMAGINEYOUR work
  30. 30. IS IT FUN ?IS IT SIMPLE ?IS IT IN FLOW ?IS IT EVOLUTIVE ?IS THERE INSTANT FEEDBACK ?DID YOU BUILD YOU OWN STORY ?
  31. 31. newWORLD OFbased onTHE WORK
  32. 32. STRENGTHBASED WORKDESIGNORGANISING WORK MATCHING INDIVIDUAL STRENGTHS AND ORGANISATIONAL OBJECTIVESAUTONOMY BY MINIMIZING HIERARCHICAL STRUCTURES AND RULESCOLLABORATIONAMPLIFYING COLLABORATION BY STIMULATING DIALOGUE, INTERACTION AND KNOWLEDGE SHARING
  33. 33. STRENGTHBASED WORKDESIGNORGANISING WORK MATCHING INDIVIDUAL STRENGTHS AND ORGANISATIONAL OBJECTIVESAUTONOMY BY MINIMIZING HIERARCHICAL STRUCTURES AND RULESCOLLABORATIONAMPLIFYING COLLABORATION BY STIMULATING DIALOGUE, INTERACTION AND KNOWLEDGE SHARINGDIALOGUE, INTERACTION AND KNOWLEDGE SHARING • AGREEMENTS • ACTIONS • OUTCOME
  34. 34. driversENGAGEMENT drivers GAMIFICATION mechanics GAMEMISSION GOAL TO SOLVE PROBLEMSCULTURE RULES SELF EXPRESSION VIRTUAL PLACESJOB COMPETITION LEADERBOARDRECOGNITION REWARDS POINTS | PRAISE FEEDBACK SYSTEMSUPPORT ALTRUISM GIFT | SHARINGGROW STATUS LEVELS ACHIEVEMENT CHALLENGES
  35. 35. GAMIFY YOUR HR PROCESSESPUT PEOPLE FIRSTDESIGN STRENGTH BASEDCROSS BMS WITH HMS {©HRMEETUP.ORG}ENCOURAGE AUTONOMY AND CONNECTIVITY...
  36. 36. GAMIFY YOUR HR PROCESSESPUT PEOPLE FIRSTDESIGN STRENGTH BASEDCROSS BMS WITH HMS {©HRMEETUP.ORG}ENCOURAGE AUTONOMY AND CONVERSATION CONNECTIVITY...
  37. 37. Frédéric Williquethttp://frederic.williquet.net @fredericw +32 478 888 322

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