On October 23rd, 2014, we updated our
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-There have been 35, 000 newspaper job losses or buyouts.
-166 newspapers have either shut down or stopped putting out a print edition.
Facts about the US newspapers industry:
So far this year:
-105 newspapers have been shuttered
-10, 000 newspapers job have been lost
Why is Internet Responsible?
Advertising is one of their main income
If Newspapers sales & subscriptions are falling:
The Audience is falling
Advertising Budget is falling too
Katharine Weymouth, publisher of the Washington Post:
“ It was a brilliant model. If you were an advertiser and you wanted to reach the local audience, you had to advertise in the newspaper. So our classified section – for those of us local newspapers – were terrific and brought us in hundreds of millions of dollars.”
Print news executives transform their print news into online news.
Advertising revenues doubled from $1.5 billion to $3.2 billion between 2004 and 2007.
Since 2008, it began to fall.
How news is used today
The modern news consumer doesn’t read news from a single source but from wide variety of sources.
Advertising moved to search engines.
Young people are the majority to read news. Only few pay…
Robert Thomson, editor-in-chief of the Wall Street Journal:
“ Online news has become an all-you-can-eat buffet for which you pay a cable company the only charge.”
Financial Times requires payments for anyone whishing to read more than ten articles per months.
The Wall Street Journal charges for certain types of news