Avoiding Social Mediocrity

Avoiding Social Mediocrity Surviving in the new “attention-based” economy. Frederick Van Johnson

What You Will Learn... Social Media Overview Deﬁning your Audience Deconstruction of a Twitter Promotion Pandemic

Who is Frederick Van Johnson? @FrederickVan

Who is Frederick Van Johnson? US Air Force

Who is Frederick Van Johnson? US Air Force Apple

Who is Frederick Van Johnson? US Air Force Apple Adobe

Who is Frederick Van Johnson? US Air Force Apple Adobe This Week in Photo

follow @ArmyGK & @GKMikeTT

What is Social Media?

What is Social Media? Facebook Facebook - Over 500 million active users 250 million users log in every single day 700 BILLION minutes per month are spent on Facebook

What is Social Media? Twitter Over 75 million users visit Twitter.com per day Over 50 million Tweets sent per day Growing 1,400 % Yearly

Know Your Audience/Goals... ✤ What are your goals? ✤ End goal shapes the message ✤ Customers or Comrades? ✤ Customers? - Transparency donʼt be a phony ✤ Comrades? - Share pertinent information... youʼre NOT a company

Grow Your Audience Now, that you know ʻem... GROW ʻem!

How to Grow Your Audience ✤ Create & automate your email list ✤ Run Twitter promotions ✤ Create a Facebook Page ✤ Blog, Blog, Blog! ✤ Podcast ✤ YouTube - ScreenCasts ✤ AUTOMATE IT ALL!

Automate Your Email AWeber, MailChimp, etc.. Email Autoresponders, and Newsletter Build a schedule... automate that puppy, and walk away!

Your Email Frequency Schedule

Your Email Frequency Schedule http://www.frederickvan.com/opencamp/email.zip

Deconstruction of a Twitter PANDEMIC!

How to Create Your OWN Twitter Pandemic.. in 5 Easy Steps... 1.Contacted David duChemin, got eBook library code (http://www.craftandvision.com) 2.Set up afﬁliate agreement through eJunkie.com 3.Embedded the bit.ly shortened afﬁliate link in a blog post, users MUST be following to enter! 4.Tweet said “Iʼve entered to win an ENTIRE photo book library from @ThisWeekinPhoto [blog post link] - Pls RT!” 5.Everyone who clicks on the link is “cookied” and TWiP gets a percentage of each ebook sale

Infection Results... Objective: Grow followers, increase web trafﬁc, generate sales 1.Re-tweets to date: 195 2.New visitors per day (to a single page): 500 3.New followers (in 6 days): 700 4.Sales: In progress—promotion ends next week

Stay in Touch! ✤ http://www.frederickvan.com ✤ http://www.thisweekinphoto.com ✤ @FrederickVan ✤ @ThisWeekinPhoto

Avoiding Social Mediocrity

by Frederick Van Johnson on Aug 30, 2010

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