Reinventing books, magazines and newspapers in the digital age

Reinventing books magazines and newspapers in the digital age Frédéric Kaplan / ozwe.com / craft.ep!.ch Cristiana Bolli Freitas / bread-and-butter.ch Laurent Bolli / bread-and-butter.ch

What is the future of reading ... 

There is no  such thing as  reading

Reading is a familly of  behaviors that look the  same...

... but are fundamentally  differents

Di!erent navigation patterns Linear Novel, Essay, Comics, Children Books

Di!erent navigation patterns Hierachical Magazines, Co!ee Table Books, Travel Guides

Di!erent navigation patterns Indexed Dictionnary, ...

Di!erent navigation patterns Branching Interactive novels...

Di!erent consumption style Bounded Magazine, Novel,...

Di!erent consumption style Endless Dictionnaries, Encyclopedia.

Di!erent gesture grammar one-handed Paperback books

Di!erent gesture grammar Two-handed Newspapers

Di!erent gesture grammar Interactive Children books

. Magazines . Novels . Newspaper . Travel Guides . Comics . Dictionaries . Children’s books . Catalogues . Essays . User manuals, ... 20th Century Stable Reading Forms

O One-handed Two-handed Extended . Novels . . Essays . Comics Children’s books Linear . Newspaper . Travel Guides . Magazines Hiearchical . User manuals . Dictionaries . Catalogues Indexed 20th Century Stable Reading Forms

? 21st Century Stable Reading Forms

Stable forms can evolve  when new reading  interfaces are introduced

CD-ROM New navigation pattern > Hypertext New gesture grammar > Pointer / Keyboard New “semi-stable” reading forms - Multimedia interactive encyclopedia - Multimedia interactive books

Web Real-time updating Open, easily expandable content New stable reading forms - Blog posts - Twitter messages

FIVE new  reading  interfaces 21st Century Stable Reading Forms

Barcodes + scanners

Smartphones

Tablets

Boards

Future “magic” interfaces foldable e-paper, tablets with built-in eye- tracking, reading robots, projection systems...

Your turn to work.

Six groups.

Pick a stable form. . Magazines . Novels . Newspaper . Travel Guides . Comics . Dictionaries . Children’s books . Catalogues . Essays . User manuals, ...

Pick one or more  new  interfaces.

Invent the reading  experience.

Who. Where. When. How to start the reading experience Describe the reading experience, gestures, navigation, interactivity, ... The reading experience is interupted. What happens ? The reading experience starts again. What happens ? How does the reading experience end.

Respect this  structure.  But try to feed  as much info as  possible inside it.

Gestures. Postures.  Interactivity. Social exchanges.  but also ... Distribution channels.  Revenue streams. Business models. 

One single  theme

The little red  riding hood 

The little red riding hood as a magazine on a smartphone as a dictionnary with barcodes as a newspaper on a TV Board as a user manual on a flexible display

The little red  riding hood as  a children book  on iPad

A toolkit to help  you sketch the  reading experience.

Only sixty  minutes to  prepare a six  minute show...

At Work !

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Reinventing books, magazines and newspapers in the digital age

by Frederic Kaplan

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