Windows Phone 8 Wave Guide Montreal Code Camp - The Windows Phone opportunity

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Microsoft launched Windows Phone in November 2010. 120,000+ apps later and the platform is a credible competitor in the smartphone space. We will look at the history of Windows Phone, where it is today and what Microsoft is expecting out of Windows Phone for the future.

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  • Windows Phone 8 Wave Guide Montreal Code Camp - The Windows Phone opportunity

    1. 1. 2012-11-29The WindowsPhoneOpportunityFrédéric Harper @ Microsoft Canada@fharperoutofcomfortzone.net
    2. 2. Schedule9:00 - 9:45 - Windows Phone : le passé, le présent et lavenir9:45 – 10:00 - Un tour dhorizon du développement de lapplication Windows Phone10:30 – 10:45 - Pause café10:45 – 11:15 - Mini-Leçon: partage de code entre Windows Phone et Windows 8.12:00 – 13:00 - Dîner13:00 – 13:30 - Mini-Leçon: conception dinterface moderne dans Windows Phone14:00 – 14:30 - Mini-Leçon: développement de jeux Windows Phone avec XNA15:00 – 15:15 - Pause café16:00 – 16:30 - Mini-Leçon: réussir sur le marché16:45 – 17:00 - Conclusion et tirages des prix2
    3. 3. The experts LP Pinsonneault Sébastien Lachance Matthieu GD3
    4. 4. Windows Phone is about Opportunity New and Vibrant, yet Transparent modern young app and fair platform ecosystem Marketplace Your app can succeed on Windows Phone4
    5. 5. Windows Phone is about Opportunity • Windows Phone 8 provides a modern mobile New and experience modern • Everything you expect in a modern smartphone platform exists on Windows Phone 8 • You build games using the XNA framework • .NET-based and the same framework used to build games for Xbox 360 and Windows5
    6. 6. Windows Phone is about Opportunity • Windows Phone has been in market for around two Vibrant, yet years, yet there are almost 120,000 apps/games in young app Marketplace today ecosystem • Strongest app trajectory a year in compared to competitive platforms • Healthy and growing app ecosystem but not overloaded • Your app or game has a unique opportunity to stand out6
    7. 7. Windows Phone is about Opportunity • We have a fair process for featuring apps. If the app is Transparent great, you can get featured. and fair • We want show off your app or game if it’s Marketplace awesome • App publishing guidelines are public and clear • Content and technical guidelines for certification are easy to understand7
    8. 8. Windows Phone is about Opportunity • Tooling is free and geared towards go-to-market quickly From code to • You can download all the tools you need to get market quickly started for free • For more sophisticated SDLC requirements, paid SKUs of development tools are available • Focus on the functionality; the tooling takes care of the rest • Build apps using skills you probably already know • .NET is the underlying framework for the phone • Silverlight for apps • XNA for games8
    9. 9. The Game/App Story
    10. 10. 120,000+ Apps and growing...10
    11. 11. Developer Ecosystem Trends Large and Growing   120,000+ certified applications and games Growing at over 150 new apps per daySelection of Apps & Games  122 exclusive Xbox LIVE games  1.5m Windows Phone Developer Tool Downloads in our past fiscal year  50K+ developers registered From Many Developers  11,217 developers have submitted one or more apps  1,200 new developers every week Loved   12 Downloads per User per Month 10% Conversion rate from Trial to Paid Purchase by Users  Daily Merchandising drives 500% download uplift  % Paid Downloads: 3.2%Generating High ARPU (Avg  Paid Apps Average Selling Price: $2.93; High ad monetization rate 35 downloads/user; $2.90/user Revenue Per User)   Uplift on Merchandising (Featuring) 11
    12. 12. #2 in Market Share by 2015: IDC 2011 2015 2011-2015 Operating System Marketshare Marketshare CAGR Android 39.5% 45.4% 23.8% Blackberry 14.9% 13.7% 17.1% iOS 15.7% 15.3% 18.8% Symbian 20.9% 0.2% -65.0% Windows Phone 7 / Windows 5.5% 20.9% 67.1% Mobile Others 3.5% 4.6% 28.0% Total 100% 100% 19.6%12 Source: IDC (http://www.idc.com/getdoc.jsp?containerId=prUS22762811)
    13. 13. Porting Existing Assets from other Platforms • WindowsPhone.InteroperabilityBridges.com • Guidance and API mapping for iOS and Android assets to Windows Phone • Includes Whitepapers and a class-by-class API mapping for: • iOS-to-Windows Phone 7 • Android-to-Windows Phone 7 • Symbian-to-Windows Phone 713
    14. 14. Call To Action • Talk to us! We’d love to help you build or port your game to Windows Phone! • Microsoft: Paul Laberge (paul.laberge@microsoft.com) • Download the Windows Phone SDK • Learn how to build apps by visiting the Windows Phone resource page at http://blogs.msdn.com/b/cdnmobiledevs/p/wpdevres.aspx14
    15. 15. Ready to create the next app phenomenon?The Developer Movement is giving you thechance! DeveloperMovement.ca
    16. 16. http://j.mp/WgQeVu16
    17. 17. Questions Frédéric Harper fredh@microsoft.com @fharper http://webnotwar.ca http://outofcomfortzone.net17
    18. 18. The information herein is for informational interpreted to be a commitment on the part ofpurposes only an represents the current view of Microsoft, and Microsoft cannot guarantee theMicrosoft Corporation as of the date of this accuracy of any information provided after thepresentation. Because Microsoft must respond date of this presentation.to changing market conditions, it should not beMICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATIONIN THIS PRESENTATION.© 2012 Microsoft Corporation.All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

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