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MARKET ENGEL ONLINE GAMING GERMANY FACILITATES INTERNET GAMBLING OPERATORS’ GO-TO-MARKET PLANS IN SCHLESWIG HOLSTEIN. Market Engel SAS, a business development consultancy specialized on iGambling operations and services, extends the focus of its Online Gambling go-to-market services to Germany. “When a newly regulated market opens, operators look for partners who, together, can supply them with each service they need to succeed”, says Frederic Engel, Market Engel CEO. In Schleswig-Holstein, around 40 different organizations have been awarded a little less than 50 licenses to operate either sports betting (17 licenses), casino games, including poker (17 licenses) or lottery (15 licenses). “The objective of Market Engel in Germany, as it has been in France and Spain for the last 3 years, is to streamline operators’ capabilities to launch their services in the most cost-efficient, timely and compliant manner” says Engel. Market Engel Online Gambling “dream team” include experts specialized in business intel (Gambling Compliance Ltd), legal counsel (MELCHERS), testing & certification (Gaming Laboratories International), IT compliance (Dictao), marketing (Keyplayer) or payment (SafeCharge). Each firm is either located or represented in Germany. Schleswig-Holstein licensed organizations include, in alphabetical order : Admiral Sportwetten GmbH (Gumpoldskirchen, Österreich), Admiral Sportwetten GmbH (Rellingen), bet90, Internet Ltd., Betway Ltd., C. Schäfer GmbH, Salzburg, Cash-Line Sportwetten GmbH, Cashpoint Malta Ltd., DLA GmbH, München, Faber Lotto-Service GmbH, Bochum, Faber Online-Service GmbH & Co. KG, Bochum, Global Integrations Systems Ltd., Großbritannien, Greentube Malta Ltd., GWin GmbH, Stuttgart, Hillside New Media Ltd. (bet365), IBA Entertainment Ltd., Interwetten Gaming Ltd., LOTTO TIXX AG Lotto Vertrieb Deutschland, Bayreuth, Lotto24 AG, Hamburg, Lottoarena Spielsysteme GmbH, Düsseldorf, lottobay GmbH, Hamburg, NordwestLotto Schleswig-Holstein GmbH & Co. KG (Angebot Oddset), OnGoingMedia GmbH, OnGoingMedia GmbH, Hamburg, OnlineCasino Deutschland GmbH, Pegasus Direkt GmbH, Berlin, Personal Exchange International Ltd. (Marke „mybet“), PlayCherry Ltd.(IGT), Polco Ltd. (Marke „betfair“), Primebet International Ltd., REEL Germany Ltd. (Marke „pokerstars“), RULEO Alpenland GmbH, SBG Schmid Beteiligungs-Gesellschaft mbH, Hamburg, Skill on Net Ltd., Spread Your Wings Germany Ltd., Tipico Company Ltd., Trading Technologies Ltd. (merkur-win), Victor Chandler International Ltd., Wettenleip GmbH, World of Sportsbetting Ltd., and XOTTO Lottovermittlungsgesellschaft mbH, Norderstedt.

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  1. 1. ___________________________ in Germany _______________________________ Gambling Compliance Ltd, (, an online information business, was founded in February 2007. GamblingCompliance team of experts specialize in providing cost- effective legal, regulatory, political and market information and data for the global gaming industry. GamblingCompliance independent and impartial analysis has ensured they have become an essential information service for the industry. GamblingCompliance is based in the US, Europe and Asia Pacific, and pride s itself on providing the most comprehensive, accurate and up-to-date information coupled with cutting edge technology and world class client support. Gambling Compliance clients range from online and land–based operators, lotteries, manufactures, law firm, technology / software, payment providers, financial and advisory firms and regulators. Gambling Compliance contact is Andrew Gellatly, Editorial Director, Tel: +44 207 921 99 80 Andrew was part of the founding management team of GamblingCompliance in 2006. Before that he had an extensive background in covering technology, gambling and sport. He wrote the Financial Times special report on the global gaming industry and has been a regular FT contributor on sport, gaming and technology for FT Digital Business. He has chaired and spoken at gambling conferences worldwide including GlobalGamingExpo (G2E), the Global I-Gaming Summit (GiGSE), the Gaming Executive Summit (GES) and the International Casino Exhibition (ICE). MELCHERS ( advises clients ranging from major national and international enterprises and medium-sized companies to private-equity firms, start-ups and individuals in all areas of national and international commercial law. MELCHERS advice in gaming law includes amongst others the following fields of law: Regulatory measures under the Interstate Treaty on Gambling, Casino law of the German Federal States, Casino concession, Casino taxation law, Legal advice regarding online-gaming (iGaming), Commercial gaming law (trade regulation and gambling by-law), European requirements regarding gambling law. MELCHERS contacts are Dr. Jörg Hofmann and Matthias Spitz, attorneys at law, +49 (0)62 21 18 500, and Dr. Joerg Hofmann is partner of the law firm MELCHERS with offices in Heidelberg, Berlin and Frankfurt. He is head of the team of experts specialized in gaming law. Since mid of the 90th he established his reputation in advising the German bricks-and-mortar casinos in license and taxation matters and has also later given advice and support to the development of the present system of player blocking under the Interstate Treaty in cooperation with the casinos and the state lotteries. Since 2006 he has been member of the IMGL (International Masters of Gaming Law), a non-profit organization of leading gambling experts, established in the USA and world-wide respected which is devoted to the enhancement and the exchange of knowledge and experience in all fields of gaming law. Since 2008 he has been appointed as member of the board and is now the internationally responsible secretary. Having this position, Dr. Hofmann has excellent overview of developments in the field of gaming law also in other countries, in particular Europe. For more than 20 years, Gaming Laboratories International ( has been the world leader in providing independent testing, inspection and certification services to the gaming industry. With 15 laboratories spread across Africa, Asia, Australia, Europe, North America and South America, GLI is the only global organization of its kind to hold U.S. and international accreditations for compliance with ISO/IEC 17025, 17020 and Guide 65 standards for technical competence in the Gaming industry. GLI offers independent third party evaluation and certification of Gaming technology, devices and systems in addition to providing network and information security assessments. GLI has offices in Graz, Austria Gaming Laboratories International contact is Filippo Ferri, Director of iGaming Development, +44 75 2787 3696 Filippo Ferri is currently Director of iGaming Development for the world leading testing and certification laboratory Gaming Laboratories International (GLI). Filippo core function is building on-going relationships between the company and European regulators, making sure that governments have early visibility of new technology introduced into the market by gaming manufacturers and operators. Prior to Gaming Laboratories International (GLI), Filippo held the postiton of Business Development Manager at Gambling Compliance which established itself as the key supplier of critical information to executives in the gambling industry. After one year of operations it has acquired a loyal customer base which comprises the managing directors, top management and legal counsels of most off-line and online gaming companies. © Market Engel SAS, 2012. 18 rue Joe Dassin Montpellier France +33 6 13 42 38 98
  2. 2. ___________________________ in Germany _______________________________ Dictao ( provides iGaming technical compliance services to online gaming operators on regulated markets, including France (ARJEL), Denmark (DGA), Spain (DGOJ) and Schleswig-Holstein. These services include Electronic vault, Simplified integration and Player authentication solutions. In France, Denmark and Spain, Dictao accompanies more than 45 online gaming operators to be compliant, enter their markets first, and benefit from proven, cost-efficient and scalable solutions. 9 out of the top 10 eGaming Review’s “Power50” operators chose Dictao. Dictao German office is in Frankfurt. Dictao contact is Grégory Kuhlmey, Head of compliance. +33 1 73 00 26 81. gkuhlmey Prior to joining Dictao, Gregory Kuhlmey was a manager at Accenture. Gregory Kuhlmey holds an engineering degree from Ecole Nationale Superieure des Telecommunications de Paris and an MBA from INSEAD. Gregory speaks German fluently. Keyplayer ( is a consultancy, helping international Gambling Companies to find the best way to enter, build up and establish their business in Germany. keyplayer’s core offerings include connecting companies with local business partners and suppliers, project execution and management. This includes strategy definition, operating models and project delivery and outsourcing of German market related entry challenges. keyplayer prides itself in maintaining the outmost client confidentiality. keyplayer´s focus: license application support, translation services, lobbying, marketing advice and support in the implementation of local requirements. keyplayer has offices in Germany (Munich) and the UK. Keyplayer contact is Carina Eichstädter, CEO & Co-Founder, +44 75 45 69 67 42; carina@ Before founding Keyplayer, Carina Eichstädter led projects for international publishing houses and Dax 30 listed companies such as Condé Nast, IDG, MVG, Audi, O2/Allice, Tchibo, SKL. She specializes in marketing and business development and has developed an excellent network in the German market. She studied marketing at the BAW, Munich. SafeCharge ( is a leading payment service provider (PSP) – providing credit cards and alternative payments processing for leading gaming brands and businesses. With over twelve years’ experience SafeCharge combines the financial expertise and technological know-how to deliver a complete set of global payment methods. Designed and customized to suit the unique processing needs of online gaming businesses, SafeCharges cross-platform payment solution for Web and Mobile deposits offers maximum sales conversion with a fully-integrated risk management platform that accurately recognizes and minimizes potential online risks, while at the same time increasing profits. The entire company, with more than 150 staff on board is focused solely on high risk payment processing and as such is positioned to offer the highest industry standards in both technology and services. SafeCharge German office is in Berlin. SafeCharge contact is Danit Alon Weitz, Senior Account Manager, +972 54 210 00 32 and +44 20 30 51 30 31 Market Engel SAS enables people to confidently work, live, pay and... play online. As a business development consultancy, Market Engel facilitates online gaming operators compliance with new regulated markets’ legal, technical, financial and marketing requirements. Over the years, Market Engel has nurtured the development of cross-functional « circles of trust » that accelerate and streamline operators’ capabilities to develop – in confidence -- relations with regulators and compliance service providers accross multiple jurisidictions including France, Spain, Denmark and, now, Germany. Market Engel contact is Frédéric Engel, CEO, Market Engel SAS, +33 613423898, market.engel Prior to founding Market Engel, Frédéric specialized in Identity & Access Management systems and services for eBanking, eGovernment and eCommerce applications. Frédéric holds a Masters degree in Political Sociology and is a former Visiting Fellow of the Center For Strategic and International Studies, CSIS, in Washington, D.C. © Market Engel SAS, 2012. 18 rue Joe Dassin Montpellier France +33 6 13 42 38 98