Global Monetization of Games_Emerging Markets as Drivers of Growth_Newzoo_july 2013

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Newzoo is an international full service market research and consulting firm, 100% focused on the games industry. We aim to provide the best independent market data across all game segments and business models based on our proprietary market research projects in a broad range of countries. Using our extensive network and deep involvement in the industry, we aim to stay ahead of the curve and at least two steps ahead of our competitors.

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Global Monetization of Games_Emerging Markets as Drivers of Growth_Newzoo_july 2013

  1. 1. www.newzoo.com Global Monetization of Games Emerging Markets as Drivers of Growth www.newzoo.com Casual Connect USA 2013 | July 30-31, August 1 PeterWarman, CEO Newzoo
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  3. 3. www.newzoo.com
  4. 4. www.newzoo.com
  5. 5. www.newzoo.com
  6. 6. www.newzoo.com
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  8. 8. How? By combining all we know. Newzoo launches global games data model and report
  9. 9. Global Games Market | 2013E Per Region Based on financial company data, primary consumer research and actual transactions. 37.9% Of game revenues in 2016 will be generated in APAC, 29.7% in NAM
  10. 10. Global Population vs Gamers Per region for the top 110 countries, 2013E “MATURE” MARKETS REPRESENT 14.9% of people 31.5% of online people 37.1% of gamers 37.8% of paying gamers 73.6% of money spent on games 17.9% 32.4% 23.2% 2.8% 4.3% 1.8% 15.2%0.7%SHARE OF MONEY 2013 Global Games Market Report | www.globalgamesmarket.com 1.8% 1,600 MILLIONS 1,400 1,200 1,000 800 600 400 200 0 74% of game revenues is generated by 15% of the worlds’ population
  11. 11. Global Market 2012 - 2016 6.7% Compound annual growth rate expected until 2016 on a global scale $86.1bn Is the size of the global games market in 2016.
  12. 12. Smartphones & Tablets 2012 - 2016
  13. 13. 26% 25%19% 12% 5% 4% 3% 3%2% 1% Japan North America West Europe China Korea Asia-Pasific East Europe LATAM MEA Global Mobile Game Revenues 2013E © Newzoo/Distimo © Newzoo
  14. 14. Daily App Performance | CoC Japan
  15. 15. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 United States Japan China United Kingdom Australia Canada France Germany Korea Taiwan Italy Switzerland Russia Singapore Sweden Hong Kong Brazil Netherlands Spain Thailand RANK COUNTRY TOP GAME United States United Kingdom China Australia Canada Russia Germany France Japan Italy Netherlands Korea Brazil Mexico Switzerland Spain Taiwan Norway Denmark Sweden COUNTRY TOP GAME Korea Japan United States United Kingdom Germany Australia France Russia Canada Spain Singapore Hong Kong Italy Brazil Sweden Norway Thailand Switzerland Netherlands Denmark COUNTRY TOP GAME iPhone AppStore iPad AppStore Google Play Store these rankings are published monthly on www.newzoo.com/free/rankings Top Countries per AppStore| March Emerging? No. Rather explosive growth markets.
  16. 16. © 2013 Newzoo/Distimo Monthly Global AppStore Report Top Grossing iOS Games Russia
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  18. 18. www.newzoo.com
  19. 19. Global Games Market | 2013E Per Screen Based on financial company data, primary consumer research and actual transactions. -12% +77%
  20. 20. www.newzoo.com
  21. 21. ENTERTAINMENT SCREEN COMPUTER SCREEN FLOATING SCREEN PERSONAL SCREEN CONSUMER Screens Connectors SOCIAL NETWORKS THE CLOUD THE REAL WORLD PLAYERS MONEYTIME PAYERS Growth KPIs © Newzoo Growth KPIs, More than Money +8% +26% +33% +1% 25% of US gamers plays on all 4 screens
  22. 22. 2013: 130,000,000 2013: 129,000,000 Mobile Gamers | YoY Growth 2013
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  24. 24. ENTERTAINMENT SCREEN COMPUTER SCREEN FLOATING SCREEN PERSONAL SCREEN CONSUMER Screens PAY PLAY HOST Key Question For The (Near) Future
  25. 25. www.newzoo.com
  26. 26. Flexibility is Key | Server Side Updates Level & Quest EditingItem Management
  27. 27. Watch live games of gamers that are (slightly) better than you. Prize money season 2: $5,000,000 Video Spectator Modes, Video Content
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  30. 30. www.newzoo.com Organizational Impact Of F2P Games as a Service
  31. 31. Organisational Impact Games as a Service New competences required and … what is the role of the publisher? • Creative led-design team • Art and production pipelines • Client-side Engineering • Production management • Quality Assurance Traditional studio fundamentals User Acquisition, Distribution, Community Live Ops  Content build, Monitoring, Deployment, Cloud Mngmt Big Data, Business Intelligence, Product Strategy GaaS Technology  Scalability, Security, Efficiency, Content Management New competences required to run GaaS Source: Keynote Dave Bailey, Mediatonic at 2013 Azure Gaming Summit
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  34. 34. You will not be the first Clients several key clients cannot be disclosed US UK GER FR IT ES BE NL RU BR PL TR AUS CHN KOR TW JP CAN NEW
  35. 35. www.newzoo.comwww.newzoo.com Casual Connect USA 2013 | July 30-31, August 1 PeterWarman, CEO Newzoo peter@newzoo.com
  36. 36. www.newzoo.com PeterWarman, CEO Newzoo peter@newzoo.com www.newzoo.com Casual Connect USA 2013 | July 30-31, August 1

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