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The Netherlands Ranks #1 in the World when it comes to playing games for free …

The Netherlands Ranks #1 in the World when it comes to playing games for free

Netherlands is #1 in the world when it comes to playing games for free – 55% of the gamers don’t spend money on games at all. Although the Netherlands is relatively small and only has 8 million gamers it is still ranked relatively high with the 15th place in the world when looking at gaming revenues. This is also reflected by the monthly mobile game revenue ranking per App Store – the Netherlands is ranked 12th in the iPad store, 21st in the iPhone store and 20th in the Google Play Store. The main reason the Dutch like these mobile games is that they can try most of them out before spending money on them – this F2P business model fits the Dutch market very well. However if they like a game they will start spending significant amounts of money – Candy Crush Saga for example earns more than €250.000 a month in the Netherlands.

When it comes to cross-screen gaming, only 14.1% of all Dutch gamers are playing across all four screens – the only two countries that have a lower percentage are South Korea (13.2%) and Poland (10.8%). This indicates that the Dutch mostly stick to one or two screens to play games – this is also the reason why the player percentages per screen are relatively low compared to other countries: computer screen 87.2%, personal screen 61.2%, entertainment screen 53.9% and floating screen 35.7%.

Interested in more in-depth data on a global level or specific for the Netherlands? Please have a look at the following two services:

Global Games Data Service
Dutch in-depth data


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