Online Gaming Video Performance_EyeView Digital
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Operators are forever seeking the Holy Grail of player acquisition and retention. Just getting a new prospective player to a site is a challenge – and then, you’ve still got to figure out how to ...

Operators are forever seeking the Holy Grail of player acquisition and retention. Just getting a new prospective player to a site is a challenge – and then, you’ve still got to figure out how to keep them there. Converting traffic into paying customers through an effective video experience using powerful and original video content has been proven to increase player retention and boost profits. On the surface, it sounds simple, but producing an effective means having the ability to determine all the successful marketing triggers – such as cultural sensitivity and audience segmentation (British vs. American accents), script, storyboard, and video animation. Call me at +33 (0)6 13 42 38 98 or mail market.engel@free.fr to learn how to create a successful and profitable video experience that will attract and keep players coming back.

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  • Benefits + basic overview

Online Gaming Video Performance_EyeView Digital Presentation Transcript

  • 1. To know more about EyeView in France, please contact Frederic Engel at + 33 (0)6 13 42 38 98 or market.engel@free.fr
  • 2. EyeView Video Solutions for Performance Advertising Video Display Ads Performance Advertising Publishers Affiliates Landing Pages Email Newsletter Video is the most engaging media Performance advertising is the future of advertising Website visitors expect video US Online Video Advertising 2001-2011 (millions) Ad spending distribution Performance /Brand 80% Market Share 70% 60% 50% 40% 30% 20% Brand 10% Performance 0%
  • 3. EyeView Video Solutions for Performance Advertising Video Display Ads Performance Advertising Video Solutions for Performance Advertisers Publisher Affiliate Landing Page Solution Email Solution Solution Solution
  • 4. EyeView Overview Over 50 iGaming customers “In the first ten days the videos “ EyeView A/B tested their had more than 50,000 views… solution on our landing they are contributing to a faster publisher page. EyeView’s solution proved an increase ramp up” of above 30% in conversion rates!” Will Martin-Gill, Senior Manager of Internet Marketing for eBay Inc. Ron Brightman, VP marketing, eToro Performance increase 30% increase 12% Increase 14% Increase 20% Increase
  • 5. EyeView’s Offering Technology and services Technology Based on the Video Performance Engine Publish Analytics Build Ad Across Landing Optimize Measure performance pages, Affiliates, Email results increase and Media Services
  • 6. Why EyeView? Performance increase EyeView, using its technology, methodology and expert services, creates video solutions that increase performance. E2E solution EyeView delivers an end-to-end video solution. From video ad creation to video optimization Across all marketing channels EyeView’s video solutions address all online marketing channel. Including: Landing page, Affiliate, Email and Media.
  • 7. Video Performance Engine (VPE™) At the core of EyeView’s solutions is EyeView’s proprietary technology, the Video Performance Engine™ (VPE™). Video Ads Testing Targeting Formats Analytics Auto Benchmark and Optimization Data Reports
  • 8. Video Ads Creation EyeView’s creative team can produce any type of website video ad Animated Live Combination Hard Sell Application Demos Tutorials “how to”
  • 9. Across all marketing channels Landing page Affiliates Email Marketing Media Improve your media Increase landing page Boost Email marketing Upgrade your affiliate campaigns’ conversion rate through effectiveness through offering with video performance with video video video
  • 10. Landing Page Solution
  • 11. Landing page video solution High-Level Benefits •Increase landing page/homepage conversion (Measurable ROI) •Improve customer experience and educate your visitors with the most engaging media •Improve search engine ranking (SEO) •Enhance brand recognition and value through video
  • 12. How does it work? Landing Page Solution Website Video <script type="text/javascript"> var ev_site_id = "98"; ad variations window["EngagerTag"] = {}; /script> Segment 1 Segment 2 Optimized Improved Base Conversion Segment 3 Segment 4 Baseline Conversion
  • 13. Optimization Process Landing Page solution Actions Step1: Step2: Step3: Step4: Integration and Data Benchmarking and Testing and Targeting Enhanced Targeting Collection Video Generation • Testing multivariate And Event Monitoring • Integrating Eyeview’s • Comparing data to video ads • Targeting optimal video code Eyeview’s Benchmarks • Analyzing and creating ads • Data collection and • Generating video segments • Activate real-time analyzing solution concept • Producing alternative decision maker creative • Monitoring events • Finding optimal ads Customer Requirements • Javascript integration • Inform on site / campaign • Brand guidelines • Video ads approval • Test plan approval changes • Creative assets • Review reports Eyeview • Initial data collection • Preliminary optimized • Video response report • Monitoring and on-going Deliverables report video ads • ROI reports ROI reports Baseline Conversion Time 2-5 months 1 week 6-8 weeks Ongoing (Based on traffic)
  • 14. Analytics and Reports Landing page solution Initial data collection reports: General analytics, time-on-site, time-on- page, keyword analysis, referred traffic analysis, and under/over performing segments. Video response reports: A report that summarizes all the information collected on the visitor’s engagement with the video solution. ROI report: A business oriented report which will clearly quantify the solution’s ROI.
  • 15. Landing Page Solution Customer sample
  • 16. Customer Sample - eToro eToro brings financial trading to life for hundreds of thousands of users worldwide. “ EyeView implemented the video landing page solution on a few different landing pages on our site. EyeView’s solution proved an increase of above 30% in conversion rates!” Ron Brightman, VP marketing, eToro
  • 17. Step1: Integration and Data Collection eToro Landing page sample <script type="text/javascript"> var ev_site_id = "98"; window["EngagerTag"] = {}; </script> Conversion Graph Step1 Baseline conversion
  • 18. Step1: Integration and Data Collection eToro Landing page sample Country and language distribution Traffic sources Time on Site First Time VS returning Conversion rate Keywords for all visitors Conversion Graph Step1 Baseline conversion
  • 19. Step2: Benchmarking and Ad Generation eToro Landing page sample Benchmark time on site Benchmark first time visitors Recommended Video Ads Conclusion 1. Aggressive triggers Many first time visitors 2. Auto play formats High bounce rate 3. Animated video production Mostly traffic from affiliate sites Overall Traffic source benchmark Benchmark conversion rate 4. Banners for low bandwidth above average conversion 5. Video content: Industry overview, platform walk through and aggressive sell Conversion Graph Step2 Baseline conversion
  • 20. Step2: Benchmarking and Ad Generation eToro Landing page sample Trigger Attention Grabbing Countdown Auto play Auto play Mute Other triggers Video Content Animated Animated Female Live Presenter Flash Banner Overview Walk through Hardsell Conversion Add-ons Action Button Branding area Overlays Effects Conversion Graph Step2 Baseline conversion
  • 21. Step3: Testing and Targeting eToro Landing page sample IP Address: IP Address: IP Address: Visit First time visitor Visit Second time visitor Visit Second time visitor Video viewed False Video viewed Partial Video viewed Complete Time on site <2min Time on site <5min Time on site <1min Traffic source Organic Search Traffic source Affiliate Traffic source Advertisement Time 12pm Time 6pm Time 8am Step3 Conversion Graph + 13% Baseline conversion
  • 22. Step4: Enhanced Targeting and Event Monitoring eToro Landing page sample Step4 + 30% Conversion Graph Baseline conversion
  • 23. Affiliate Video Solution
  • 24. Affiliate Video Solution High-Level Benefits •Increase click-through, drive more traffic, higher conversion and more revenue for affiliates •Differentiate offering to recruit more affiliates with effective and interactive video campaigns •Ensure delivery of optimal video content on the affiliate site
  • 25. Optimization Process Affiliate video solution Actions Step1: Step2: Step3: Affiliate Data Analysis Video Ad Generation Distribution and Analysis • Data collection on affiliates and according to benchmarks • Customize videos ads per affiliate analysis • Comparing affiliate data to program / network • Integration of Eyeview’s code in Eyeview’s Benchmarks • Monitor engagement, click through advertiser’s website • Generating multiple video ads and conversion data • Optimization for click through and conversion (optional) Customer • Javascript integration Requirements • Upload Video ad to • Brand guidelines • Video ads approval program/network • Affiliate guidelines • Affiliate restriction (black list) • Creative assets Eyeview • Video response report Deliverables • Initial data collection report • Video ads delivery • Affiliate ROI reports Time 1 week 6-8 weeks Ongoing
  • 26. Analytics and Reports Affiliate Video solution Initial data collection reports: General analytics, time-on-site, time-on- page, keyword analysis, referred traffic analysis, and under/over performing segments. Video response reports: A report that summarizes all the information collected on the visitor’s engagement with the video solution. Affiliate ROI reports : A business oriented report which will clearly quantify the solution’s ROI.
  • 27. eToro Affiliate Video Solution “EyeView’s affiliate video solution is now live on hundreds of our affiliates sites, increasing their click throughs, driving more traffic and ultimately increasing everyone’s revenue” Ron Brightman, VP marketing, eToro
  • 28. Email Video Solution
  • 29. Email Video Solution High-Level Benefits •Attractive email campaigns with higher click-through rates •Increase the conversion of email landing pages with targeted and optimized video •Brand building and increased customer retention with innovative marketing tools
  • 30. Media Campaign Video Solution
  • 31. Media Campaign Video Solution High-Level Benefits •Higher click-through rates •Increase conversion through targeted and optimized video •Brand building with innovative video campaigns 31
  • 32. Thank you To know more about EyeView in France, please contact Frederic Engel : +33 (0)6 13 42 38 98 market.engel@free.fr 32