Operators are forever seeking the Holy Grail of player acquisition and retention. Just getting a new prospective player to a site is a challenge – and then, you’ve still got to figure out how to keep them there. Converting traffic into paying customers through an effective video experience using powerful and original video content has been proven to increase player retention and boost profits. On the surface, it sounds simple, but producing an effective means having the ability to determine all the successful marketing triggers – such as cultural sensitivity and audience segmentation (British vs. American accents), script, storyboard, and video animation. Call me at +33 (0)6 13 42 38 98 or mail firstname.lastname@example.org to learn how to create a successful and profitable video experience that will attract and keep players coming back.