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In October 2013 we shared a detailed overview of the Games category as a whole relative to the other categories. The trend of the markets continued in line with the findings from that analysis: The......

In October 2013 we shared a detailed overview of the Games category as a whole relative to the other categories. The trend of the markets continued in line with the findings from that analysis: The Games category is still the most popular category across the mobile app stores, showing the highest share of both, downloads and revenue. In March 2014, Google Play expanded the genres within the Games category to cover a broader variety of different kinds of games. On this occasion, the following analysis presents a more micro perspective, exploring the different genres within Google’s Games category. In this month’s publication we analyze the new game genres in terms of the market share based on installs and revenue relative to the whole Games category. With the complete data of April 2014, we take a detailed look at the Google Play Store and provide valuable insights from analyzing opportunities and impacts of this change. What kind of apps gained an advantage from this update? And how can developers benefit from this analysis in their app strategy? This publication focuses on data for the Google Play Store in the game genre on a globally aggregated level. All data is directly extracted from Distimo AppIQ, which provides insights on estimated downloads and revenues of all apps in the most important app stores on a daily basis. Major Findings Google Play now features three times as many Game genres as before, in total 18. Google retires the Arcade & Action, Brain & Puzzle and Cards & Casino sub-categories, and keeps Casual, Racing, Sports, as well as Live Wallpaper and Widgets. The top Games sub-category in terms of device installs changed hands from Arcade & Action to Casual in April 2014. The top Games sub-category in terms of revenue went from Arcade & Action to Role Playing in April 2014. Nearly all the apps in the top 10 of the new Family genre in April 2014 came from the Casual genre. The examples in this report show that a significant increase in ranks is possible, when new game genres are chosen wisely. Some games were able to increase their ranking with a similar level or even less device installs, just by moving to a new genre. Shadow Fight 2 by Nekki. generated over 70 times more device installs after switching from Arcade & Action to Role Playing.

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  • 1. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners.Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. The New Game Genres on Google Play Publication - May 2014 By Christel Schoger, Analyst at Distimo Solving the App-Puzzle
  • 2. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 ALL DATA IN THIS REPORT IS A PRODUCT OF DISTIMO APPIQ - THE MOST ACCURATE MARKET DATA, GLOBALLY. AppIQ provides daily download and revenue estimates for any app, globally. Distimo AppIQ
  • 3. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 The New Game Genres on Google Play In October 2013 we shared a detailed overview of the Games category as a whole relative to the other categories. The trend of the markets continued in line with the findings from that analysis: The Games category is still the most popular category across the mobile app stores, showing the highest share of both, downloads and revenue. In March 2014, Google Play expanded the genres within the Games category to cover a broader variety of different kinds of games. On this occasion, the following analysis presents a more micro perspective, exploring the different genres within Google’s Games category. In this month’s publication we analyze the new game genres in terms of the market share based on installs and revenue relative to the whole Games category. With the complete data of April 2014, we take a detailed look at the Google Play Store and provide valuable insights from analyzing opportunities and impacts of this change. What kind of apps gained an advantage from this update? And how can developers benefit from this analysis in their app strategy? This publication focuses on data for the Google Play Store in the game genre on a globally aggregated level. All data is directly extracted from Distimo AppIQ, which provides insights on estimated downloads and revenues of all apps in the most important app stores on a daily basis. Major Findings Google Play now features three times as many Game genres as before, in total 18. Google retires the Arcade & Action, Brain & Puzzle and Cards & Casino sub-categories, and keeps Casual, Racing, Sports, as well as Live Wallpaper and Widgets. The top Games sub-category in terms of device installs changed hands from Arcade & Action to Casual in April 2014. The top Games sub-category in terms of revenue went from Arcade & Action to Role Playing in April 2014. Nearly all the apps in the top 10 of the new Family genre in April 2014 came from the Casual genre. The examples in this report show that a significant increase in ranks is possible, when new game genres are chosen wisely. Some games were able to increase their ranking with a similar level or even less device installs, just by moving to a new genre. Shadow Fight 2 by Nekki. generated over 70 times more device installs after switching from Arcade & Action to Role Playing. Join our free Webinar on “The New Game Genres on Google Play” On Wednesday June 4th, 6PM CET/ 9AM PST Register now
  • 4. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 The Changes on Google Play On March 18th 2014, Google Play expanded their game genres to cover a broader variety of games* . Before this change, the Games category on Google Play featured six sub-categories: Arcade & Action, Brain & Puzzle, Cards & Casino, Casual, Racing and Sports, along with two more general groups, Widgets and Live Wallpapers. While some of these categories remained in place, some became obsolete and other new categories were created in addition. Continued Sub-Categories Discontinued Sub-Categories With the update of the game genres, three categories were ‘discontinued’ in their initial form: Arcade & Action, Brain & Puzzle, Cards & Casino. Developers had the chance to update their app’s store listing prior to the change in March 2014 to the new categories. If no other new category was chosen by the developer, new categories for these three obsolete categories were automatically assigned based on this overview: Arcade & Action updated to Arcade Brain & Puzzle updated to Puzzle Cards & Casino updated to Card As shown in the second paragraph, the initial categories were not completely discontinued, they were rather split up, to be less vague. Hence, some of these genres are not completely novel, just more confined. In addition, other new and more specific genres were added: Arcade Action Adventure Board Card Casino Educational Family Music Puzzle Role Playing Simulation Strategy Trivia Word Therefore Google Play features now 18 game genres (precisely 20 - when including Live Wallpapers and Widgets). New Sub-Categories Casual Racing Sports Live Wallpaper Widgets Casual, Racing, and Sports remain as active genres on Google Play. Live Wallpaper and Widgets are categories that the developer does not actively chose on Google Play. They are assigned based on the features of the app. In the following analysis we will not focus on these two sub-categories. * The update was announced at the GDC Developer Day, read more details about the genre changes here.
  • 5. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 The Impact on Market Shares How did these changes influence the share of each sub-genre relative to the total Games category? As the update occurred in mid-March, we looked at the complete months of February and April 2014, comparing the category shares in terms of device installs and revenue.* 30% 28% 19% 10% 7% 6% Arcade & Action Casual Brain & Puzzle Racing Sports Cards & Casino GAME SUB-CATEGORIES INSTALL SHARE BEFORE THE UPDATE Google Play, Device Install Market Share, Globally Aggregated, February 2014 18% 14% 12% 10% 8% 6% 5% 4.3% 4% 3.6% 3.3% 3% 2.3% 2% 1.5% 1.4% 1.2% 0.8% NEW GAME SUB-CATEGORIES INSTALL SHARE Google Play, Device Install Market Share, Globally Aggregated, April 2014 In February 2014, Arcade & Action, Casual, and Brain & Puzzle were the top three categories with the highest share in device installs of all Games categories on Google Play. In April 2014, being the first complete month of having the category update in place, we found three times as many genres as before. Arcade & Action was leading with 30 percent in February, but after the update, games listed in this category moved to different labels. These moves brought the Casual genre to the top. The continued sub- category scored 18 percent of all global device installs, while it was ranked second with a 28 percent install share in February 2014. The April overview after the update shows clearly, that the install volume is more spread out across the new genres. Half of the now 18 game genres showed a device install share of less than 4 percent. Device Install Market Share * The sub-categories Live Wallpaper and Widgets are excluded from this analysis.
  • 6. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 GAME SUB-CATEGORIES REVENUE SHARE BEFORE THE UPDATE Google Play, Revenue Market Share, Globally Aggregated, February 2014 NEW GAME SUB-CATEGORIES REVENUE SHARE Google Play, Revenue Market Share, Globally Aggregated, April 2014 Arcade & Action, Casual and Brain & Puzzle were the most revenue generating genres. Compared to device installs, Cards & Casino reached a higher market share in terms of revenue. Revenue Market Share The revenue market shares from February 2014 showed a similar top three as the device installs.* 41% 29% 15% 10% 4.5% 1.5% Arcade & Action Casual Brain & Puzzle Cards & Casino Sports Racing The update, though, brought a new category to the top in terms of revenue share. In April 2014, the most revenue was generated from the Role Playing genre, a category that did not exist before the update. Top games in this genre showed a high volume of Korean Kakao based games, as well as Japanese RPG games. The Casual game genre, which had the highest share in terms of device installs, showed the second-highest revenue share with more than 13 percent. Similar to device installs, the revenue shares were also more spread across the new genres. Ten out of the 18 genres showed a revenue share of less than 5 percent. 20% 13.3% 13% 12% 8% 6% 6% 5% 4.5% 4% 2.4% 2% 1.4% 1% 0.8% 0.3% 0.2%0.19% * The sub-categories Live Wallpaper and Widgets are excluded from this analysis.
  • 7. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 Looking at Google Play’s Games revenue, we see a positive overall trend. March 2014 in specific showed a steeper increase, right after the update was put in place. When comparing February 2014 relative to April 2014, Google Play’s game revenue increased by over 15 percent, implying that the update had a positive revenue impact overall: REVENUE INCREASE IN THE GAMES CATEGORY Google Play, Globally Aggregated, January 2013 - April 2014 Revenue Development in the Games Category +15 % A similar revenue increase was last seen in around the holidays in December 2013. The top revenue driving countries were Japan, the United States and South Korea. As mentioned above, the Role Playing genre showed the largest revenue share after Google’s genre update. In addition to some apps moving to the Role Playing category, also newly released apps of the recent months, e.g. Kakao based games such as 세븐나이츠 for Kakao or 불멸의 전사 for Kakao, contributed to the overall revenue increase in the Games category. Benefits of the Move to a New Game Genre The following section sheds some light on the apps behind the shown development. Our data gives insights on developers who were on track with Google’s change and sensed an opportunity of a possibly more fitting category to place their apps in. Below, we show examples of apps that benefited from a category update, e.g. in form of a boost in rankings. As indicated above, games from the obsolete categories Arcade & Action, Brain & Puzzle, and Cards & Casino, were automatically assigned to Arcade, Puzzle, or Card. We first analyzed the updates of apps that used to be listed in these categories.
  • 8. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 Apps previously listed in the Arcade & Action genre switched mostly to the five categories indicated below: From Arcade & Action... Arcade Action Role Playing Strategy Adventure Arcade & Action It was clearly visible that more games changed to Arcade than to Action: Over 50 percent of the games that were listed in Arcade & Action before, were listed under Arcade during April 2014, while only about 18 percent switched to Action. This might also imply that more developers were more or less in agreement with the automated assignment and did not change the category manually. Apart from this more obvious split, a lot of other games were updated to be listed in one of the new genres, outside of Arcade or Action. A few examples of apps that found a new home in other categories are shown in our analysis below. The following table shows the impact of a category move for some examples, comparing the global rank in the month of March 2014 (before the update on March 18th 2014) with the monthly global rank in April 2014. Application Publisher Previous Category March Rank (global, free) Update Category April Rank (global, free) Shadow Fight 2 Nekki. Arcade & Action 222 Role Playing 2 Throne Rush NEXTERS LIMITED Arcade & Action 124 Strategy 5 Monster Warlord GAMEVIL Inc. Arcade & Action 302 Adventure 8
  • 9. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 Shadow Fight 2 is an app that has been around since October 2013, constantly listed in the Arcade & Action category, where it competed with top apps such as Subway Surfers or Temple Run 2. Russia-based developer Nekki., which can be translated as “inspiration” from Japanese, must have seen an inspiration in Google’s category update and listed their fight game in Role Playing. While the game was on global free rank 222 in March 2014, it found a new home in the Role playing category and reached with this move global free rank number 2 in April 2014. Nekki. could celebrate this success, reaching over 70 times more device installs. In addition, the free game was also successful in monetizing through in-app purchases. Most installs and revenue were generated in Russia. ... to Role Playing Throne Rush has also been available since October 2013 and developer NEXTERS LIMITED decided that Strategy would be a more suitable category for their game, which ranked 124th in the discontinued Arcade & Action category. Unfortunately Supercell had a similar idea for Clash of Clans, so that this switch still resulted in having a relatively large competitor ahead. Nevertheless, Throne Rush doubled its device installs from the previous month and ranked not too far behind the top game Clash of Clans in the global free charts in the Strategy genre at rank number 5. ...to Strategy GAMEVIL Inc., placed their game Monster Warlord out of the Arcade & Action category and found a spot with the Adventure genre instead. This turned out to be a successful move, as the monthly device installs increased by over 400 percent relative to March. In company of mostly newly released games, such as Family Guy The Quest for Stuff or LEGO® Juniors Quest, the monster collecting battle game reached global free rank number 8 in April 2014, after being ranked in the 300s previously. ...to Adventure All these apps are examples of games that achieved a significantly higher rank in the new category relative to the initial one. As this higher rank increases visibility, the device installs and revenue volume can also increase as a result from this switch. In April, this effect was visible for some apps, though not for all. A clearer conclusion on the impact on organic installs can be drawn in the coming months.
  • 10. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 Similar to Arcade and Action, the old category Brain & Puzzle also split into several new game genres: From Brain & Puzzle... The majority of the ranked apps of March in this discontinued category, about 70 percent were found in the Puzzle genre in April. This change is also in line with the automatic assignment from ‘Brain & Puzzle’ to ‘Puzzle‘. Trivia and Word games definitely benefited from this update, as they could increase their visibility in more confined categories, in a more fair competition of their own class. This means for example that they do not have to weigh against larger Puzzle hits such as the free 2048 Number puzzle game or even Puzzle & Dragons anymore. Furthermore, a number of games moved to Educational and Board, two more genres that did not exist before. Application Publisher Previous Category March Rank Update Category April Rank Trivia Crack Etermax Brain & Puzzle 77 (free) Trivia 1 (free) Scramble With Friends Free Zynga Brain & Puzzle 70 (gross) Word 3 (gross) Kids Educational Game Free pescAPPs Brain & Puzzle 325 (free) Educational 19 (free) Chess Free Al Factory Limited Brain & Puzzle 24 (free) Board 1 (free) Puzzle Trivia Word Educational Board Brain & Puzzle
  • 11. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 After Puzzle, Trivia was the genre that most apps switched to from Brain & Puzzle, with developer Etermax leading the way. The genre update for their app Trivia Crack truly cracked the new genre, reaching global free rank number 1 due to the switch. While the app ranked 77th, competing with all kind of different puzzle, board, and word games in the more general Brain & Puzzle category, it now conquered its home genre Trivia, with four times more installs and over five times more revenue. During April 2014, the largest fan base came from Argentina. ... to Trivia Kids Games Free - Education showed one of the highest gains in ranks. The game has been around since December 2012, but the new Education genre seems to finally be in an environment, where it can thrive. While it was ranked below rank 300 behind lots of puzzle, word, and trivia games, the Educational genre gave it more exposure on global free rank 19. Most installs were generated in Brazil during April. ...to Educational Scramble With Friends Free marks one of the examples of true word games that found their new favorite spots. With this example, we also wanted to show an increase in grossing ranks. While the global number one spot was taken by LOTUM’s 4 Pics 1 Word, Zynga could place both of its top Word games Word With Friends Free and Scramble With Friends Free on rank 2 and 3. LOTUM and Zynga were the top publisher within this genre during April 2014. ...to Word Chess Free conquered the new Board genre on rank 1 from a previous rank 24. Most installs for the chess game came from India. While this does not sound as impressive as a gain of several 100 ranks, this update is interesting in a different way: A remarkable note about this change is that the chess game actually did not even have a higher install volume compared to March. The game therefore shows that it is possible to increase in ranks with a similar level or even less installs, just by moving to a different genre. It will be interesting to analyze if the visibility from the current rank 1 in the new Board genre, will contribute to an increase in installs in the next months. ...to Board
  • 12. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 From Cards & Casino... Cards & Casino housed a wide range of games from gambling to card battle to memory games, and was probably one of the most difficult ones to search through for one’s favorite card game. This category mainly split up into Card and Casino, with Card (also being the set as the automated update) taking the major chunk of over 70 percent of the games. It wasn’t surprising that most of the remaining games chose to update to Casino. This left less room for other changes, even though a lot of developers still chose genres outside of these two. Card Casino Board Strategy Simulation Cards & Casino One example of a successful genre transition was Rummi Plus by Peak Games, which was updated to the Board genre. This move increased its grossing rank from 408 in the Cards & Casino category to rank 37 in the Board genre during April 2014. Along with this update came also an increase in revenue by over 20 percent, mainly generated from the United Kingdom. ...to Board
  • 13. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 Apart from these ‘discontinued’ categories, where an update was ‘mandatory’, we also analyzed if there were any changes in the continuing categories: Casual, Racing and Sports. Some games that used to be listed in the Casual category changed their territory, even though the Casual category was one of the few that continued. With the availability of new game genres some developers switched in the hope to find a more suitable environment for their content. While most apps (more than 60 percent) continued within the Casual genre, the most popular genre to switch to was Family. From Casual... ...to Family 2 1 259 2 55 3 125 4 167 5 179 6 214 7 209 9 210 10 1 10 100 March 2014, Casual April 2014, Family Rank Hay Day FarmVille 2: Country Escape DragonVale Odd Socks Littlest Pet Shop Fish Live Peter Rabbit's Garden Fairy Farm Diner Dash GENRE UPDATE FROM CASUAL TO FAMILY Global Grossing Rank Change from March to April 2014, Google Play As the graph above indicates, almost the entire top 10 of the new Family genre in the grossing charts was listed in the Casual genre before, with exception of rank number 8. This was reached by Clumsy Ninja, which picked the new genre Family as its starting genre of choice for the Google Play release in the end of March 2014. Zynga’s FarmVille 2: Country Escape made one of the biggest moves in ranks from rank 259 in March to rank 2 in April. To be fair, we need to mention that this app was relatively new compared to the competing games, which of course might contribute to the higher rank. Nevertheless, Zynga spotted the opportunity in the Family genre and it seems like its newest game found itself in good company during April. A lot of the top games in the Family genre showed farm and animal themed games.
  • 14. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 The apps of the other continuing genres Racing and Sports, mostly stayed within their genre as well, but if there was an update than the most popular category to update to was Simulation. The examples shown in this analysis show that a significant increase in ranks is possible, when new game genres are chosen wisely. TOP GROSSING GAMES IN CASUAL Distimo AppIQ, Monthly Global Grossing Ranks March/ April 2014, Google Play On the other hand, some developers did not update to a new game genre. Developer King, for example, decided to stay in the Casual genre. In April this decision paid out as other games switched to another genre: As shown above, Hay Day made room by moving to Family and クイズRPG 魔法使いと黒猫のウィズ conquered the Role Playing Category instead, as its name implies. Accordingly, King reigned in the Casual genre with four apps from its Saga series in the top five grossing charts of the Casual game genre, without any update: From Casual...to Casual
  • 15. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 While most sub-categories are aligned, Apple is the only app store that lists a specific Dice genre. Similar dice games are mostly present in the Board and Casino genre in the two other app stores. On the other hand, Apple does not offer a Casual genre in contrast to both the Amazon Appstore and Google Play. The most prominent representative of this genre on Google Play is certainly King’s Saga series. King’s three Saga games are listed under Casual on Google Play, in the Apple App Store though, they can be found under the Arcade or Puzzle genre. Other than these main differences, Apple and Google Play are showing the same genres after Google’s update. In addition to this, developers can chose up to two sub-genres for their games to be listed under simultaneously in the Apple App Store. On Google Play and Amazon only one genre at a time is possible. The Amazon App Store shows similar categories to Apple and Google Play, while there are fewer genres offered. Amazon does not feature a specific Simulation and Word genre and joined Puzzles & Trivia together. Games listed under Simulation and Word in the other stores can still be found in Amazon, mainly under Role Playing or Puzzles & Trivia. One small name difference is Kids instead of Family Games. In contrast to both the Apple App Store and Google Play, Amazon offers a Multiplayer genre, presenting games from a variety of genres that offer this community feature. Similar games to those listed here are also available on Google Play and the Apple App Store, but there is no such specific collection, yet.* * The Google Play specific sub-categories Live Wallpaper and Widgets are excluded from this analysis. A detailed overview of the available categories can be found in the related app store: Apple App Store - Google Play - Amazon Appstore Apple App Store Google Play Amazon Appstore Action = Action = Action Adventure = Adventure = Adventure Arcade = Arcade = Arcade Board = Board = Board Card = Card = Cards Casino = Casino = Casino Dice ≠ Casual = Casual Educational = Educational = Educational Family = Family = Kids Music = Music = Music Puzzle = Puzzle = Puzzles & Trivia Racing = Racing = Racing Role Playing = Role Playing = Role Playing Simulation = Simulation Sports = Sports = Sports Strategy = Strategy = Strategy Trivia = Trivia Multiplayer Word = Word Games Genres in the other App Stores With this update, Google Play is now more in line with the Apple App Store as well as the Amazon Appstore. Below is an overview of the current Games sub-categories available in the different app stores: The Main Differences
  • 16. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 “We have updated the Game categories in the Google Play Store with 18 new genres, and that helps people find the games they love in a genre they care about.“ - This was Google’s statement at the GDC Developer Day in March 2014.* Switching from the old selection of only six game genres to an expanded list of 18 more detailed genres definitely adds a benefit to both Google Play developers and also the users. Searching for a specific game type has become easier on the one hand, while on the other hand visibility has increased for apps that might have been buried under more successful apps in a broader, more general category. Mobile gamers are now presented a more comprehensive selection to discover games in their favorite genres. At the same time, Android game developers have the opportunity to stress their game’s features and stand out on Google Play in the optimal category. Another advantage from Google Play’s update is the increased unity of the app stores. With almost similar game genres, it is now easier for users of different platforms to find and compare games across all different app stores. With the new genres, it’s a whole new ball game. The key take away from this analysis is to see which game genres offer a chance to reach visibility at the top of the charts, to benefit from the opportunities of Google’s recent update. This overview shows a global picture and may of course differ across countries or can also change over time. But game developers can take these results as a starting point to analyze their key market and study the impact of the new categories to identify the best possible spot to have their own games listed in. Recap Contact us For sales inquiries, please contact us at sales@distimo.com or call +31 30 82 00 567 For press inquiries please contact Mindy M. Hull at mindy@mercuryglobalpartners.com or call +31 62 504 7680 (The Netherlands) or +1 415 889 9977 (San Francisco, United States) Publication - May 2014 Christel Schoger Webinar If you want to know more about the opportunities of the new Game genres on Google Play, and the insights you can gain from Distimo’s AppIQ, please register for our free webinar on Wednesday, June 4th 2014 at 6:00 PM CET/9:00 AM PST. We would like to invite you to send us your questions related to the topics covered in this publication. We will try to include some answers in the webinar, so please send your questions in advance. * Statement to the Games Category update at the GDC Developer Day in the section “Growth Hacking with Play Games“
  • 17. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 Amsterdam • London • New York • San Francisco • Tokyo www.distimo.com THE MOST ACCURATE APP MARKET TRACKING GLOBALLY
  • 18. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners. Publication - May 2014 Distimo AppIQ allows users to: • Track and compare app downloads and competitor app downloads: Analyze an app’s market share and compare download figures versus a competitor’s in one chart. The chart shows the daily downloads and can also be aggregated per week or month. Events such as price changes, featured listings and version updates are also included, and allow the user to analyze the influence of each event on downloads. • Analyze competing app revenues including those from in-app purchases: View daily revenues from competing apps side-by-side with your own app and get extensive insight into the revenue generation of different business models, revenue per country, and platform. • Identifythemostpopularandupcomingnewapps:TheLeaderboardprovidesthedaily,weekly,monthlyandquarterly rankings of all apps, and can be viewed by app store, country, category, device, and free/paid/gross. All of the major app stores are supported, and for iOS and Google Play and the Amazon Appstore, the daily volumes per individual app are also provided. AppIQ users see the daily downloads and revenue from in-app purchases and one-off fees. Developers can also use the Leaderboard to see how many downloads are needed to achieve a certain ranking on any given day. Learn more about AppIQ at www.distimo.com/appiq Get smarter. Get AppIQ! AppIQ • Benchmark any app’s downloads and revenue • Identify market, store and investment opportunities • Analyze market shares • Plan marketing campaigns more efficiently THE MOST ACCURATE APP MARKET TRACKING GLOBALLY Apple Mac App Store and Windows Phone/Windows Store coming soon!
  • 19. Distimo ©2014, some rights reserved. All trademarks are the property of their respective owners.Distimo ©2013, some rights reserved. All trademarks are the property of their respective owners. Disclaimer This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0 Netherlands”. This license is available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/. This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit Distimo and license your new creations under the identical terms.