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In October 2013 we shared a detailed overview of the Games category as a whole relative to the other categories. The trend of the markets continued in line with the findings from that analysis: The......
In October 2013 we shared a detailed overview of the Games category as a whole relative to the other categories. The trend of the markets continued in line with the findings from that analysis: The Games category is still the most popular category across the mobile app stores, showing the highest share of both, downloads and revenue. In March 2014, Google Play expanded the genres within the Games category to cover a broader variety of different kinds of games. On this occasion, the following analysis presents a more micro perspective, exploring the different genres within Google’s Games category. In this month’s publication we analyze the new game genres in terms of the market share based on installs and revenue relative to the whole Games category. With the complete data of April 2014, we take a detailed look at the Google Play Store and provide valuable insights from analyzing opportunities and impacts of this change. What kind of apps gained an advantage from this update? And how can developers benefit from this analysis in their app strategy? This publication focuses on data for the Google Play Store in the game genre on a globally aggregated level. All data is directly extracted from Distimo AppIQ, which provides insights on estimated downloads and revenues of all apps in the most important app stores on a daily basis. Major Findings Google Play now features three times as many Game genres as before, in total 18. Google retires the Arcade & Action, Brain & Puzzle and Cards & Casino sub-categories, and keeps Casual, Racing, Sports, as well as Live Wallpaper and Widgets. The top Games sub-category in terms of device installs changed hands from Arcade & Action to Casual in April 2014. The top Games sub-category in terms of revenue went from Arcade & Action to Role Playing in April 2014. Nearly all the apps in the top 10 of the new Family genre in April 2014 came from the Casual genre. The examples in this report show that a significant increase in ranks is possible, when new game genres are chosen wisely. Some games were able to increase their ranking with a similar level or even less device installs, just by moving to a new genre. Shadow Fight 2 by Nekki. generated over 70 times more device installs after switching from Arcade & Action to Role Playing.