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                                      Decisive Intelligence™
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FusionExperience                        Decisive Intelligence™
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Cep 23 Decisive Intelligence Briefing V1 2

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As the way we do business becomes more complex and changes more quickly, the gap between the top and bottom performers widens considerably (Source: Competitive Advantage from Better Interactions, by Scott C. Beardsley, Bradford C. Johnson and James M. Manyika). Across sectors, leaders such as Tesco, Procter & Gamble, Goldman Sachs, Apple and Google have one thing in common – they all have an unquenchable thirst for collecting vast amounts of data from everywhere, which is converted to actionable insights for smarter innovation, interactions, transactions.

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Cep 23 Decisive Intelligence Briefing V1 2

  1. 1. FusionExperience Decisive Intelligence™ Competitive decisions from better business intelligence 1|2 Globally, information is Authors: Freddie McMahon (FusionExperience) and Andrew de Rozairo (Sybase) growing at a compound rate of 60% per annum Adapting to demand according to the research As the way we do business becomes company IDC . Source: Economist, ‘Data more complex and changes more quickly, Data Everywhere’ - A the gap between the top and bottom special report for performers widens considerably (Source: managing information, Competitive Advantage from Better Published 27 Feb 2010 Interactions, by Scott C. Beardsley, Bradford C. Johnson and James M. Manyika). Across sectors, leaders such as Tesco, Procter & Gamble, Goldman Sachs, Apple and Google have one thing in common – they all have an unquenchable thirst for collecting vast amounts of data from everywhere, which is converted to actionable insights for smarter innovation, interactions, transactions. Intelligence at the edge 70% of enterprise data Competing in complex markets demands rethinking data and relationships. This exists in various frontline involves the re-examination of the way data is collected, cleansed, analysed, visualised settings, from laptops to shop environments. and evolved. It also means empowering people with information so they can take Source: Mobile Device timely and decisive actions. For many organisations this means a shift towards better Management Sybase understanding of their data, generating more meaningful information and delivering Conference 3rd March actionable insights at the point of need. Decisive Intelligence™ is about strategic agility 2010. and innovative differentiation. Getjar study claimed app downloads were 7bn last Data boundaries are changing rapidly year and would reach Structured data, meaning it comes in a standard format of words or numbers, has been 50bn by 2012, which is a 92% year-on-year rapidly surpassed in volume by unstructured data such as blogs, voice, photos, videos, increase. Source: BBC, social networks and much more. Much of this unstructured data is now indexed and 18th March 2010. searchable bringing about a fundamental need to combine both sets of data for an entire picture. New types of structured data is also being generated externally from an increasing number of touchpoints: mobile apps, messaging services, points of presence, recognition technologies, media kiosks, health devices, digital TV, QR Codes and much more. As a result, external unstructured and structured data has redefined the data boundaries for understanding customer behaviours. CEP 23 | Decisive actions, definitive outcomes | © FusionExperience® Ltd 2010 | fusion-experience.com | 1
  2. 2. FusionExperience Decisive Intelligence™ Competitive decisions from better business intelligence 1|2 Number of Company New ways to see and interact with data Employees Impact 1,000 $2.5m waste The greater the quantity of data, the higher the from risk of information overload, information information overload complexity and the subsequent increase in time to decision making. Seeing the wood for IDC the trees is increasingly difficult in today's 100,000 $3b extra profits from information rich business environment. organisation design change Advanced information visualisation and access tools empowers the business to McKinsey Fractal Maps from grasp the detail and the overview of information in an FusionExperience instant, irrespective of volume or speed of change. Gartner Group “The ultimate objective is not to Its all about the business decrease information (flow) but Technology creates new frontiers for business to harvest data inside and outside their to equip decision makers with organisation. Today, its more about the business using the data in smarter and faster the best information available.” ways. What is the gap between where the business is today and where it needs to be Director of Research today for Decisive Intelligence? Our Decisive Intelligence Maturity Model™ is an accelerator for decisive actions leading to definitive outcomes. Contact us Customer Experience Freddie McMahon Smarter and faster decisions is the differentiator t:/ + 44 (0) 20 7 084 7500 Uncertainty amplifies the importance of making timely decisions. Intelligence that is not e:/ freddie.mcmahon@ fusion-experience.com readily available is not intelligence! Timing is everything! The road map for Decisive w:/ fusion-experience.com Intelligence is now clear. The next step is to understand the intelligence gap for doing business today. CEP 23 | Decisive actions, definitive outcomes | © FusionExperience® Ltd 2010 | fusion-experience.com | 2

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