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Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
Social Networks and Virtual Worlds in the Age of Social Media
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Social Networks and Virtual Worlds in the Age of Social Media

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A presentation about Social Media and Virtual Worlds and how they fit in the Social Media Landscape during the IAB annual meeting in Santiago, Chile (July 2008)

A presentation about Social Media and Virtual Worlds and how they fit in the Social Media Landscape during the IAB annual meeting in Santiago, Chile (July 2008)

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  • Alexa, Google Analytics : Pogo, Cafe,
  • Transcript

    • 1.  
    • 2. About me <ul><li>Frederic CAVAZZA </li></ul><ul><li>35 </li></ul><ul><li>Paris </li></ul><ul><li>10+ in web business </li></ul><ul><li>Independent consultant </li></ul>
    • 3. Did you say ‘ social ’?
    • 4. Everybody as something to say You cannot hide anymore
    • 5. Meet the long LONG tail People is the medium
    • 6. Social media landscape Social media Facebook is just one of them Social Networks Micro- publication Lifecast Virtual Worlds MOG Publication platforms Sharing platforms
    • 7. About Social Networks
    • 8. Key characteristics of Social Networks <ul><li>Profiles </li></ul><ul><li>Friends </li></ul><ul><li>Groups </li></ul>Every service can be socialized
    • 9. Social Networks Hype Cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel keeps turning
    • 10. Brands and Social Networks Every brand can play in the social field
    • 11. Social Networks issues <ul><li>Behavioral targeting </li></ul><ul><li>Profitability </li></ul><ul><li>Commoditization </li></ul>It’s hard to find the sweet spot
    • 12. Trend #1: Interoperability Privacy is the real issue Facebook Connect Google Friend Connect Data Availability Open Social Data Portability
    • 13. Trend #2: Niche Social Networks Small is the new Big
    • 14. Trend #3: Mobile Toward interoperable niche mobile social networks?
    • 15. About Virtual Worlds
    • 16. Key characteristics of Virtual Worlds <ul><li>Avatars </li></ul><ul><li>Virtual Places </li></ul><ul><li>Virtual Currency </li></ul>Every service can be virtualized
    • 17. Virtual Worlds Hype Cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel always keeps turning
    • 18. Brands and Virtual Worlds Every brand can play in the virtual field
    • 19. Virtual Worlds issues <ul><li>Scalability </li></ul><ul><li>Audience fragmentation </li></ul><ul><li>Interoperability </li></ul>Virtual Worlds need a technical revolution
    • 20. Trend #1: Sophistication Update (strongly) needed
    • 21. Trend #2: Mobilization Update (strongly) needed
    • 22. Trend #3: Sociabilisation + = + = Toward virtual social platforms
    • 23. Trend #4: Googlization The first step to a 3D Web
    • 24. What will be the next big thing?
    • 25. Sex is the next big thing What else?
    • 26. What will be the 2 nd next big thing?
    • 27. Game is the next big thing Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Social levers are evolving
    • 28. I play, you play, they play Each segment can be targeted 5 10 15 20 30 40+
    • 29. If you don’t find a game for you, then build one UGG has a huge potential
    • 30. I pay, you pay, they charge Game is serious business
    • 31. What you have to remember
    • 32. Content is commodity You have to provide more than content
    • 33. Every thing is free « The sun shines for everybody, but you can stile rent umbrellas » Even a free service can be charged
    • 34. If you don’t engage, they won’t respond There are many ways to engage
    • 35. Q uestions? <ul><li>To contact me: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Skype:FredCavazza </li></ul></ul><ul><ul><li>www.FredCavazza.net </li></ul></ul><ul><ul><li>www.MediasSociaux.com </li></ul></ul><ul><ul><li>www.VirtualWorldsNews.fr </li></ul></ul><ul><ul><li>www.RichCommerce.fr </li></ul></ul><ul><ul><li>www.InterfacesRiches.fr </li></ul></ul><ul><ul><li>www.SimpleWeb.fr </li></ul></ul><ul><ul><li>www.Entreprise20.fr </li></ul></ul><ul><ul><li>Twitter.com/fredcavazza </li></ul></ul><ul><ul><li>FriendFeed.com/fredcavazza </li></ul></ul><ul><ul><li>Plurk.com/fredcavazza </li></ul></ul><ul><ul><li>del.icio.us/fredcavazza </li></ul></ul><ul><ul><li>Seesmic.com/fredcavazza </li></ul></ul><ul><ul><li>Ziki.com/fredcavazza </li></ul></ul><ul><ul><li>ClaimID.com/fredcavazza </li></ul></ul><ul><ul><li>www.slideshare.net/fredcavazza </li></ul></ul><ul><ul><li>www.linkedin.com/in/fredcavazza </li></ul></ul><ul><ul><li>www.xing.com/profile/Frederic_CAVAZZA </li></ul></ul><ul><ul><li>www.facebook.com/profile.php?id=500200859 </li></ul></ul><ul><ul><li>www.orkut.com/Profile.aspx?uid=9052674536295331899 </li></ul></ul><ul><ul><li>mash.yahoo.com/profile.php?id=aJlEb3pk2igJTIMendlZJA </li></ul></ul><ul><ul><li>SURL:Fred Cardozo </li></ul></ul>

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