Social Networks and Virtual Worlds in the Age of Social Media

About me
Frederic CAVAZZA
35
Paris
10+ in web business
Independent consultant

Did you say ‘ social ’?

Everybody as something to say You cannot hide anymore

Meet the long LONG tail People is the medium

Social media landscape Social media Facebook is just one of them Social Networks Micro- publication Lifecast Virtual Worlds MOG Publication platforms Sharing platforms

About Social Networks

Key characteristics of Social Networks
Profiles
Friends
Groups
Every service can be socialized

Social Networks Hype Cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel keeps turning

Brands and Social Networks Every brand can play in the social field

Social Networks issues
Behavioral targeting
Profitability
Commoditization
It’s hard to find the sweet spot

Trend #1: Interoperability Privacy is the real issue Facebook Connect Google Friend Connect Data Availability Open Social Data Portability

Trend #2: Niche Social Networks Small is the new Big

Trend #3: Mobile Toward interoperable niche mobile social networks?

About Virtual Worlds

Key characteristics of Virtual Worlds
Avatars
Virtual Places
Virtual Currency
Every service can be virtualized

Virtual Worlds Hype Cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel always keeps turning

Brands and Virtual Worlds Every brand can play in the virtual field

Virtual Worlds issues
Scalability
Audience fragmentation
Interoperability
Virtual Worlds need a technical revolution

Trend #1: Sophistication Update (strongly) needed

Trend #2: Mobilization Update (strongly) needed

Trend #3: Sociabilisation + = + = Toward virtual social platforms

Trend #4: Googlization The first step to a 3D Web

What will be the next big thing?

Sex is the next big thing What else?

What will be the 2 nd next big thing?

Game is the next big thing Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Social levers are evolving

I play, you play, they play Each segment can be targeted 5 10 15 20 30 40+

If you don’t find a game for you, then build one UGG has a huge potential

I pay, you pay, they charge Game is serious business

What you have to remember

Content is commodity You have to provide more than content

Every thing is free « The sun shines for everybody, but you can stile rent umbrellas » Even a free service can be charged

If you don’t engage, they won’t respond There are many ways to engage

Q uestions?
To contact me:
[email_address]
[email_address]
[email_address]
Skype:FredCavazza
www.FredCavazza.net
www.MediasSociaux.com
www.VirtualWorldsNews.fr
www.RichCommerce.fr
www.InterfacesRiches.fr
www.SimpleWeb.fr
www.Entreprise20.fr
Twitter.com/fredcavazza
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Social Networks and Virtual Worlds in the Age of Social Media

by Frederic CAVAZZA on Jun 26, 2009

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Social Networks and Virtual Worlds in the Age of Social Media — Presentation Transcript