Social Networks and Virtual Worlds in the Age of Social Media

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A presentation about Social Media and Virtual Worlds and how they fit in the Social Media Landscape during the IAB annual meeting in Santiago, Chile (July 2008)

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  • Alexa, Google Analytics : Pogo, Cafe,
  • Social Networks and Virtual Worlds in the Age of Social Media

    1. 2. About me <ul><li>Frederic CAVAZZA </li></ul><ul><li>35 </li></ul><ul><li>Paris </li></ul><ul><li>10+ in web business </li></ul><ul><li>Independent consultant </li></ul>
    2. 3. Did you say ‘ social ’?
    3. 4. Everybody as something to say You cannot hide anymore
    4. 5. Meet the long LONG tail People is the medium
    5. 6. Social media landscape Social media Facebook is just one of them Social Networks Micro- publication Lifecast Virtual Worlds MOG Publication platforms Sharing platforms
    6. 7. About Social Networks
    7. 8. Key characteristics of Social Networks <ul><li>Profiles </li></ul><ul><li>Friends </li></ul><ul><li>Groups </li></ul>Every service can be socialized
    8. 9. Social Networks Hype Cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel keeps turning
    9. 10. Brands and Social Networks Every brand can play in the social field
    10. 11. Social Networks issues <ul><li>Behavioral targeting </li></ul><ul><li>Profitability </li></ul><ul><li>Commoditization </li></ul>It’s hard to find the sweet spot
    11. 12. Trend #1: Interoperability Privacy is the real issue Facebook Connect Google Friend Connect Data Availability Open Social Data Portability
    12. 13. Trend #2: Niche Social Networks Small is the new Big
    13. 14. Trend #3: Mobile Toward interoperable niche mobile social networks?
    14. 15. About Virtual Worlds
    15. 16. Key characteristics of Virtual Worlds <ul><li>Avatars </li></ul><ul><li>Virtual Places </li></ul><ul><li>Virtual Currency </li></ul>Every service can be virtualized
    16. 17. Virtual Worlds Hype Cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel always keeps turning
    17. 18. Brands and Virtual Worlds Every brand can play in the virtual field
    18. 19. Virtual Worlds issues <ul><li>Scalability </li></ul><ul><li>Audience fragmentation </li></ul><ul><li>Interoperability </li></ul>Virtual Worlds need a technical revolution
    19. 20. Trend #1: Sophistication Update (strongly) needed
    20. 21. Trend #2: Mobilization Update (strongly) needed
    21. 22. Trend #3: Sociabilisation + = + = Toward virtual social platforms
    22. 23. Trend #4: Googlization The first step to a 3D Web
    23. 24. What will be the next big thing?
    24. 25. Sex is the next big thing What else?
    25. 26. What will be the 2 nd next big thing?
    26. 27. Game is the next big thing Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Social levers are evolving
    27. 28. I play, you play, they play Each segment can be targeted 5 10 15 20 30 40+
    28. 29. If you don’t find a game for you, then build one UGG has a huge potential
    29. 30. I pay, you pay, they charge Game is serious business
    30. 31. What you have to remember
    31. 32. Content is commodity You have to provide more than content
    32. 33. Every thing is free « The sun shines for everybody, but you can stile rent umbrellas » Even a free service can be charged
    33. 34. If you don’t engage, they won’t respond There are many ways to engage
    34. 35. Q uestions? <ul><li>To contact me: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Skype:FredCavazza </li></ul></ul><ul><ul><li>www.FredCavazza.net </li></ul></ul><ul><ul><li>www.MediasSociaux.com </li></ul></ul><ul><ul><li>www.VirtualWorldsNews.fr </li></ul></ul><ul><ul><li>www.RichCommerce.fr </li></ul></ul><ul><ul><li>www.InterfacesRiches.fr </li></ul></ul><ul><ul><li>www.SimpleWeb.fr </li></ul></ul><ul><ul><li>www.Entreprise20.fr </li></ul></ul><ul><ul><li>Twitter.com/fredcavazza </li></ul></ul><ul><ul><li>FriendFeed.com/fredcavazza </li></ul></ul><ul><ul><li>Plurk.com/fredcavazza </li></ul></ul><ul><ul><li>del.icio.us/fredcavazza </li></ul></ul><ul><ul><li>Seesmic.com/fredcavazza </li></ul></ul><ul><ul><li>Ziki.com/fredcavazza </li></ul></ul><ul><ul><li>ClaimID.com/fredcavazza </li></ul></ul><ul><ul><li>www.slideshare.net/fredcavazza </li></ul></ul><ul><ul><li>www.linkedin.com/in/fredcavazza </li></ul></ul><ul><ul><li>www.xing.com/profile/Frederic_CAVAZZA </li></ul></ul><ul><ul><li>www.facebook.com/profile.php?id=500200859 </li></ul></ul><ul><ul><li>www.orkut.com/Profile.aspx?uid=9052674536295331899 </li></ul></ul><ul><ul><li>mash.yahoo.com/profile.php?id=aJlEb3pk2igJTIMendlZJA </li></ul></ul><ul><ul><li>SURL:Fred Cardozo </li></ul></ul>

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