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Social Networks and Virtual Worlds in the Age of Social Media

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    Alexa, Google Analytics : Pogo, Cafe,

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    Social Networks and Virtual Worlds in the Age of Social Media - Presentation Transcript

    1.  
    2. About me
      • Frederic CAVAZZA
      • 35
      • Paris
      • 10+ in web business
      • Independent consultant
    3. Did you say ‘ social ’?
    4. Everybody as something to say You cannot hide anymore
    5. Meet the long LONG tail People is the medium
    6. Social media landscape Social media Facebook is just one of them Social Networks Micro- publication Lifecast Virtual Worlds MOG Publication platforms Sharing platforms
    7. About Social Networks
    8. Key characteristics of Social Networks
      • Profiles
      • Friends
      • Groups
      Every service can be socialized
    9. Social Networks Hype Cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel keeps turning
    10. Brands and Social Networks Every brand can play in the social field
    11. Social Networks issues
      • Behavioral targeting
      • Profitability
      • Commoditization
      It’s hard to find the sweet spot
    12. Trend #1: Interoperability Privacy is the real issue Facebook Connect Google Friend Connect Data Availability Open Social Data Portability
    13. Trend #2: Niche Social Networks Small is the new Big
    14. Trend #3: Mobile Toward interoperable niche mobile social networks?
    15. About Virtual Worlds
    16. Key characteristics of Virtual Worlds
      • Avatars
      • Virtual Places
      • Virtual Currency
      Every service can be virtualized
    17. Virtual Worlds Hype Cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel always keeps turning
    18. Brands and Virtual Worlds Every brand can play in the virtual field
    19. Virtual Worlds issues
      • Scalability
      • Audience fragmentation
      • Interoperability
      Virtual Worlds need a technical revolution
    20. Trend #1: Sophistication Update (strongly) needed
    21. Trend #2: Mobilization Update (strongly) needed
    22. Trend #3: Sociabilisation + = + = Toward virtual social platforms
    23. Trend #4: Googlization The first step to a 3D Web
    24. What will be the next big thing?
    25. Sex is the next big thing What else?
    26. What will be the 2 nd next big thing?
    27. Game is the next big thing Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Social levers are evolving
    28. I play, you play, they play Each segment can be targeted 5 10 15 20 30 40+
    29. If you don’t find a game for you, then build one UGG has a huge potential
    30. I pay, you pay, they charge Game is serious business
    31. What you have to remember
    32. Content is commodity You have to provide more than content
    33. Every thing is free « The sun shines for everybody, but you can stile rent umbrellas » Even a free service can be charged
    34. If you don’t engage, they won’t respond There are many ways to engage
    35. Q uestions?
      • To contact me:
        • [email_address]
        • [email_address]
        • [email_address]
        • Skype:FredCavazza
        • www.FredCavazza.net
        • www.MediasSociaux.com
        • www.VirtualWorldsNews.fr
        • www.RichCommerce.fr
        • www.InterfacesRiches.fr
        • www.SimpleWeb.fr
        • www.Entreprise20.fr
        • Twitter.com/fredcavazza
        • FriendFeed.com/fredcavazza
        • Plurk.com/fredcavazza
        • del.icio.us/fredcavazza
        • Seesmic.com/fredcavazza
        • Ziki.com/fredcavazza
        • ClaimID.com/fredcavazza
        • www.slideshare.net/fredcavazza
        • www.linkedin.com/in/fredcavazza
        • www.xing.com/profile/Frederic_CAVAZZA
        • www.facebook.com/profile.php?id=500200859
        • www.orkut.com/Profile.aspx?uid=9052674536295331899
        • mash.yahoo.com/profile.php?id=aJlEb3pk2igJTIMendlZJA
        • SURL:Fred Cardozo

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