How to Use Social Media?

Did you say ‘ social ’?

The world is divided in 3 categories
Spammers
Corporate spammers
Individual spammers
Everyone is guilty

It is all about tolerance and intrusiveness
Is your social presence intrusive?
Did you asked?
Do you engage?
Try not to spam (too much)

From community management to social marketing

Social media landscape Social media Where do you fit? Social Networks Micro- publication Lifecast Virtual Worlds MOG Publication platforms Sharing platforms

Social networks hype cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel keeps turning…

Reactivity is key to smart exposure ? Just be there

Social presence 101

Everybody as something to say You cannot hide anymore

Meet the long long tail People is the medium

From press release to social media release New rules, new tools

Trends

Social levers are evolving Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Games will be the Next Big Thing

Everything will be social Social virtual platforms Today’s players are tomorrow’s customers MMORPG 3D chats Online gaming Virtual worlds

Experimentation is key Who dares wins + = = + = + +

New roles
Community planner
Social media manager
Community architect
Social analytics expert
Social coach
…
Do you have yours?

New indicators
Blogs
Audience, Popularity, RSS Subscribers / Visitors
Comments-per-post, Pay-per-post
Social Networks
Profile's depth, Social graph density
Engagement, Pay-per-acquisition
Micro-blogs
Activity, Updates-per-day
Following / Followers, Pay-per-tweet
Which one do you use?

What you have to remember

Information is a commodity

Everything is free

If you don’t engage, they won’t respond

Q uestions?
To contact me:
[email_address]
[email_address]
[email_address]
Skype:FredCavazza
www.FredCavazza.net
www.MediasSociaux.com
www.VirtualWorldsNews.fr
www.RichCommerce.fr
www.InterfacesRiches.fr
www.SimpleWeb.fr
www.Entreprise20.fr
Twitter.com/fredcavazza
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How to Use Social Media?

by Frederic CAVAZZA on Jun 26, 2009

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