How to Use Social Media?

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    How to Use Social Media? - Presentation Transcript

    1.  
    2. Did you say ‘ social ’?
    3. The world is divided in 3 categories
      • Spammers
      • Corporate spammers
      • Individual spammers
      Everyone is guilty
    4. It is all about tolerance and intrusiveness
      • Is your social presence intrusive?
      • Did you asked?
      • Do you engage?
      Try not to spam (too much)
    5. From community management to social marketing
    6. Social media landscape Social media Where do you fit? Social Networks Micro- publication Lifecast Virtual Worlds MOG Publication platforms Sharing platforms
    7. Social networks hype cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel keeps turning…
    8. Reactivity is key to smart exposure ? Just be there
    9. Social presence 101
    10. Everybody as something to say You cannot hide anymore
    11. Meet the long long tail People is the medium
    12. From press release to social media release New rules, new tools
    13. Trends
    14. Social levers are evolving Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Games will be the Next Big Thing
    15. Everything will be social Social virtual platforms Today’s players are tomorrow’s customers MMORPG 3D chats Online gaming Virtual worlds
    16. Experimentation is key Who dares wins + = = + = + +
    17. New roles
      • Community planner
      • Social media manager
      • Community architect
      • Social analytics expert
      • Social coach
      Do you have yours?
    18. New indicators
      • Blogs
        • Audience, Popularity, RSS Subscribers / Visitors
        • Comments-per-post, Pay-per-post
      • Social Networks
        • Profile's depth, Social graph density
        • Engagement, Pay-per-acquisition
      • Micro-blogs
        • Activity, Updates-per-day
        • Following / Followers, Pay-per-tweet
      Which one do you use?
    19. What you have to remember
      • Information is a commodity
      • Everything is free
      • If you don’t engage, they won’t respond
    20. Q uestions?
      • To contact me:
        • [email_address]
        • [email_address]
        • [email_address]
        • Skype:FredCavazza
        • www.FredCavazza.net
        • www.MediasSociaux.com
        • www.VirtualWorldsNews.fr
        • www.RichCommerce.fr
        • www.InterfacesRiches.fr
        • www.SimpleWeb.fr
        • www.Entreprise20.fr
        • Twitter.com/fredcavazza
        • Ziki.com/fredcavazza
        • ClaimID.com/fredcavazza
        • FriendFeed.com/fredcavazza
        • del.icio.us/fredcavazza
        • Seesmic.com/fredcavazza
        • www.slideshare.net/fredcavazza
        • www.linkedin.com/in/fredcavazza
        • www.xing.com/profile/Frederic_CAVAZZA
        • www.facebook.com/profile.php?id=500200859
        • www.orkut.com/Profile.aspx?uid=9052674536295331899
        • mash.yahoo.com/profile.php?id=aJlEb3pk2igJTIMendlZJA

    + fredcavazzafredcavazza, 4 months ago

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