Your SlideShare is downloading. ×
How to Use Social Media?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How to Use Social Media?

2,757
views

Published on

A presentation I gave on social media during the WOMMA conference in Paris (May 2008)

A presentation I gave on social media during the WOMMA conference in Paris (May 2008)

Published in: Business

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,757
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.  
  • 2. Did you say ‘ social ’?
  • 3. The world is divided in 3 categories
    • Spammers
    • Corporate spammers
    • Individual spammers
    Everyone is guilty
  • 4. It is all about tolerance and intrusiveness
    • Is your social presence intrusive?
    • Did you asked?
    • Do you engage?
    Try not to spam (too much)
  • 5. From community management to social marketing
  • 6. Social media landscape Social media Where do you fit? Social Networks Micro- publication Lifecast Virtual Worlds MOG Publication platforms Sharing platforms
  • 7. Social networks hype cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel keeps turning…
  • 8. Reactivity is key to smart exposure ? Just be there
  • 9. Social presence 101
  • 10. Everybody as something to say You cannot hide anymore
  • 11. Meet the long long tail People is the medium
  • 12. From press release to social media release New rules, new tools
  • 13. Trends
  • 14. Social levers are evolving Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Games will be the Next Big Thing
  • 15. Everything will be social Social virtual platforms Today’s players are tomorrow’s customers MMORPG 3D chats Online gaming Virtual worlds
  • 16. Experimentation is key Who dares wins + = = + = + +
  • 17. New roles
    • Community planner
    • Social media manager
    • Community architect
    • Social analytics expert
    • Social coach
    Do you have yours?
  • 18. New indicators
    • Blogs
      • Audience, Popularity, RSS Subscribers / Visitors
      • Comments-per-post, Pay-per-post
    • Social Networks
      • Profile's depth, Social graph density
      • Engagement, Pay-per-acquisition
    • Micro-blogs
      • Activity, Updates-per-day
      • Following / Followers, Pay-per-tweet
    Which one do you use?
  • 19. What you have to remember
  • 20.
    • Information is a commodity
  • 21.
    • Everything is free
  • 22.
    • If you don’t engage, they won’t respond
  • 23. Q uestions?
    • To contact me:
      • [email_address]
      • [email_address]
      • [email_address]
      • Skype:FredCavazza
      • www.FredCavazza.net
      • www.MediasSociaux.com
      • www.VirtualWorldsNews.fr
      • www.RichCommerce.fr
      • www.InterfacesRiches.fr
      • www.SimpleWeb.fr
      • www.Entreprise20.fr
      • Twitter.com/fredcavazza
      • Ziki.com/fredcavazza
      • ClaimID.com/fredcavazza
      • FriendFeed.com/fredcavazza
      • del.icio.us/fredcavazza
      • Seesmic.com/fredcavazza
      • www.slideshare.net/fredcavazza
      • www.linkedin.com/in/fredcavazza
      • www.xing.com/profile/Frederic_CAVAZZA
      • www.facebook.com/profile.php?id=500200859
      • www.orkut.com/Profile.aspx?uid=9052674536295331899
      • mash.yahoo.com/profile.php?id=aJlEb3pk2igJTIMendlZJA

×