How to Use Social Media?


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A presentation I gave on social media during the WOMMA conference in Paris (May 2008)

Published in: Business

How to Use Social Media?

  1. 2. Did you say ‘ social ’?
  2. 3. The world is divided in 3 categories <ul><li>Spammers </li></ul><ul><li>Corporate spammers </li></ul><ul><li>Individual spammers </li></ul>Everyone is guilty
  3. 4. It is all about tolerance and intrusiveness <ul><li>Is your social presence intrusive? </li></ul><ul><li>Did you asked? </li></ul><ul><li>Do you engage? </li></ul>Try not to spam (too much)
  4. 5. From community management to social marketing
  5. 6. Social media landscape Social media Where do you fit? Social Networks Micro- publication Lifecast Virtual Worlds MOG Publication platforms Sharing platforms
  6. 7. Social networks hype cycle Visibility Time Technology Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity The wheel keeps turning…
  7. 8. Reactivity is key to smart exposure ? Just be there
  8. 9. Social presence 101
  9. 10. Everybody as something to say You cannot hide anymore
  10. 11. Meet the long long tail People is the medium
  11. 12. From press release to social media release New rules, new tools
  12. 13. Trends
  13. 14. Social levers are evolving Social Music = $ Social Videos = $$ Social Apps = $$$ Social Games = $$$$ Games will be the Next Big Thing
  14. 15. Everything will be social Social virtual platforms Today’s players are tomorrow’s customers MMORPG 3D chats Online gaming Virtual worlds
  15. 16. Experimentation is key Who dares wins + = = + = + +
  16. 17. New roles <ul><li>Community planner </li></ul><ul><li>Social media manager </li></ul><ul><li>Community architect </li></ul><ul><li>Social analytics expert </li></ul><ul><li>Social coach </li></ul><ul><li>… </li></ul>Do you have yours?
  17. 18. New indicators <ul><li>Blogs </li></ul><ul><ul><li>Audience, Popularity, RSS Subscribers / Visitors </li></ul></ul><ul><ul><li>Comments-per-post, Pay-per-post </li></ul></ul><ul><li>Social Networks </li></ul><ul><ul><li>Profile's depth, Social graph density </li></ul></ul><ul><ul><li>Engagement, Pay-per-acquisition </li></ul></ul><ul><li>Micro-blogs </li></ul><ul><ul><li>Activity, Updates-per-day </li></ul></ul><ul><ul><li>Following / Followers, Pay-per-tweet </li></ul></ul>Which one do you use?
  18. 19. What you have to remember
  19. 20. <ul><li>Information is a commodity </li></ul>
  20. 21. <ul><li>Everything is free </li></ul>
  21. 22. <ul><li>If you don’t engage, they won’t respond </li></ul>
  22. 23. Q uestions? <ul><li>To contact me: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Skype:FredCavazza </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>