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How Brands Optimize their Communication on Social Networks

by Frederic CAVAZZA on Jun 26, 2009

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A presentation about brands on social networks during the WOMMA's Marketing2.0 conference in Paris (May 2009)

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A presentation about brands on social networks during the WOMMA's Marketing2.0 conference in Paris (May 2009)

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How Brands Optimize their Communication on Social Networks — Presentation Transcript

How Brands Optimize Their Communication On Social Networks
March 30th 2009

Social Networks in 2009

"Internet- and mobile-based tools that facilitates conversations and interactions between groups of people"
Social Media?

What do you need to be social?
Profils
Friend lists
Social features

Every web site can be social

Even old medias are social

From social networks to social platforms
Expressing
Sharing
Gaming
Social Games
Casual Games
Networking
Social Platforms
MMORPG
MOG
Casual MMO

Beware of new comers
Growing
Growingfaster

有人說漢語?
200M
+850M

Think outside the browser

Brands in social networks

What can brands do in social networks?
Banners
Group sponsoring
Social ads
Profils
Applications

Dive into the social web

What about co-creation?

Targeting is not enough
?
?

Toward social analytics?
Metrics
# of friends / # of friends of friends
# of RSS subscribers / Twitter followers
# of Comments per post / tweet / video
# of Shared links
% of visits from SM web sites
Share of voice per SM type
Financial KPIs
Cost per new subscriber
Cost per post / tweet
Engagement KPIs
Friendship rate
Participation rate
Viewing rate
Propagation rate

Expending your social graph
?

Next please!

Action Figure Fun at Action Figure Fun I am very interested in enabling social networking on my website Avatar Action Figures. I believe that this would help get the word out as visiors visit they could recommend my site to others on the network. I use this function all the time and its great. I sell Avatar Action Figures at ActionFigureFun.com. Hopefully soon I will have social networking enabled. 2 years ago

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How Brands Optimize their Communication on Social Networks

by Frederic CAVAZZA on Jun 26, 2009

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How Brands Optimize their Communication on Social Networks — Presentation Transcript