How Brands Optimize Their Communication On Social NetworksMarch 30th 2009

Social Networks in 2009

"Internet- and mobile-based tools that facilitates conversations and interactions between groups of people"Social Media?

What do you need to be social?ProfilsFriend listsSocial features

Every web site can be social

Even old medias are social

From social networks to social platformsExpressingSharingGamingSocial GamesCasual GamesNetworkingSocial PlatformsMMORPGMOGCasual MMO

Beware of new comersGrowingGrowingfaster

有人說漢語?200M+850M

Think outside the browser

Brands in social networks

What can brands do in social networks?BannersGroup sponsoringSocial adsProfilsApplications

Dive into the social web

What about co-creation?

Targeting is not enough??

Toward social analytics?Metrics# of friends / # of friends of friends# of RSS subscribers / Twitter followers# of Comments per post / tweet / video# of Shared links% of visits from SM web sitesShare of voice per SM typeFinancial KPIsCost per new subscriberCost per post / tweetEngagement KPIsFriendship rateParticipation rateViewing ratePropagation rate

Expending your social graph?

Next please!