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                    <span style="font-size:14px;">Communauté 2.0</span><br/>
                    From: <a href="http://www.slideshare.net/fredcavazza/">fredcavazza</a>, 5 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_391772"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/fredcavazza/communaut-20?type=powerpoint" title="Communauté 2.0">Communauté 2.0</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=fredcavazzacommunauts20-1210141070871568-9&stripped_title=communaut-20" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=fredcavazzacommunauts20-1210141070871568-9&stripped_title=communaut-20" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/fredcavazza/communaut-20?type=powerpoint" title="View Communauté 2.0 on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/web2-0">web2.0</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/social">social</a>)</div></div><br /><br />
                    Présentation sur le marketing communautaire donnée en Mars 2007 lors d'une conférence organisée par Stratégie<br /><br />
                    <a href="http://www.slideshare.net/fredcavazza/communaut-20">SlideShare Link</a>
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Communauté 2.0

From fredcavazza, 5 months ago

Présentation sur le marketing communautaire donnée en Mars 2007 more

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Slide 1:FredCavazza.net

Slide 2:Sommaire • Internautes 2.0 • Blogs • Buzz et marketing viral • Communautés en ligne • Univers virtuels • Conclusions FredCavazza.net

Slide 3:Internautes 2.0 FredCavazza.net

Slide 4:Les nouveaux comportements des acheteurs FredCavazza.net

Slide 5:Vers un nouveau cycle d’achat ? Besoin Alternatives Décision Achat Post-achat Avant Pub Magasin Vendeur Caisse Famille Amis Besoin Alternatives Décision Achat Post-achat Engagement Web Zlio Blog Blog Influenceurs

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