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Portfolio of Fred Online websites

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Op 26 juni organiseerde Fred Online het seminarie “Mijn eerste stappen op het internet” in het auditorium van De Persgroep Publishing. …

Op 26 juni organiseerde Fred Online het seminarie “Mijn eerste stappen op het internet” in het auditorium van De Persgroep Publishing.

D. Catry (De Persgroep Publishing) over het Portfolio of Fred Online websites.

Published in: Technology, Business

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  • 1. my first steps on the june 26th 2007 HLN.be - 7sur7.be - demorgen.be - autozone.be - goedgevoel.be - joepie.be - zone02.be - zone03.be - zone09.be
  • 2. PROGRAMME @ WELCOME P. Van Waeyenberge - Fred @ INTERNET IN BELGIUM J.M. Depasse – Mindshare @ WHY INTEGRATE INTERNET IN MY CAMPAIGN ? J.M. Depasse – Mindshare @ HOW TO PLAN A CAMPAIGN Isabelle Driege – Isobar @ CASE : THE RESULTS J. Detavernier – Snow LG&F @ THE WEBSITES OF de Persgroep Publishing D. Catry – de Persgroep Pubilshing @ CREATIVITY ON THE INTERNET P. Bruneel – Fred online
  • 3. Strong brands, performing sites practical city guides unique reach per day: 2.859 Unique visitors per month : 77.885 Source : metriweb may ’07 Sum of 3 sites
  • 4. Strong brands, special interest sites health - psycho - relations unique reach per day: 1.130 unique reach per month: 29.806 Source : metriweb may ’07
  • 5. gezondheidspartner bij uitstek REVAMP RELAUNCH
  • 6. Strong brands, special interest sites targeting teens unique reach per day: 3.606 unique reach per month: 65.262 Source : metriweb may ’07 THE site to interact with teens Very reactive audience Ideal for producttesting A cooperative public for surveys
  • 7. Strong brands, special interest sites the most complete carsite unique reach per day: 31.404 unique reach per month: 667.193 Source : metriweb may ’07 Nieuwe zone : tuning zone !
  • 8. the most complete carsite general profil @ 61% male @ 66% 18-44 (index 112) source: CIM METRIPROFIL @ 68% social groups 1-4 70% with professional activity index (115) Workers (index 115) Housewifes (163) Management (114) Small merchants (125)
  • 9. Strong brands, performing sites the news & cultural site unique reach per day: 26.675 unique reach per month: 443.276 Source : metriweb may ‘07 new 30.000 site 25.000 20.000 15.000 10.000 5.000 0
  • 10. the news & cultural site general profile @ 60% male – 40% female @ 77% 18-54 source: CIM METRIPROFIL @ 54% SG 1-2 (index 123) 68% with professional activity (index 113) 14% management (index 159)
  • 11. Strong brands, performing sites the newsportal unique reach per day: 283.241 unique reach per month: 3.872.886 Source : metriweb may ’07 300.000 A growing number of daily visitors 275.000 250.000 225.000 200.000 175.000 150.000 125.000 100.000 75.000 50.000 25.000 0 aug/03 nov/03 feb/04 mei/04 aug/04 nov/04 feb/05 mei/05 aug/05 nov/05 feb/06 mei/06 aug/06 nov/06 feb/07 mei/07 Bron: CIM METRIWEB – daily visitors
  • 12. Strong brands, performing sites the newsportal unique reach per day: 57.807 unique reach per month: 1.025.821 Source : metriweb may ’07 Monthly unique visitors in .000 1.400 1.18 7 .2 9 0 1.200 1.0 2 5 .8 2 1 1.000 800 600 400 200 le so ir la libre 7sur7 dhnet 0 Jan Feb M ar A pr M ay Jun Jul A ug Sep Oct No v Dec Jan Feb M ar A pr M ay 2006 2006 2006 2006 2006 2006 2006 2006 2006 2006 2006 2006 2007 2007 2007 2007 2007
  • 13. Strong brands, performing sites the newsportal unique reach per day: 226.508 unique reach per month: 2.875.373 Source : metriweb may ’07 SOME FIGURES Every 4 minutes a new article Per day 300 new articles Per week 1.700 articles
  • 14. Strong brands editorial nr1 the newsportal in Belgium Overall the nr 3 site in Belgium 3.872.886 TOTAL VISITORS PER MONTH 2.875.373 2.195.729 1.669.932 1.660.451 1.187.290 1.025.821 762.259 736.251 654.003 443.276 HLN-7S7 HLN NIEUWSB LA D DE VRT NIEUWS 7SUR7 LESOIR EN TIJDNET DHNET DE M ORGEN LA LIB RE STA NDA A RD NET LIGNE Bron: CIM METRIWEB – MONTHLY VISITORS may 2007
  • 15. ‘the’ newsportal of Belgium general profile @ 53% male – 47% female @ 77% 18-54 source: CIM METRIPROFIL @ 71% social groups 1-4 64% with professional activity
  • 16. ‘the’ newsportal of Belgium a specific profile per channel home 52% men – 48% women > 62% 25-54 years channel news 53% men – 47% women > 61% 25-54 years channel sports 62% men > 18 years & older channel women women 18-44, main resp. purchase channel showbizz source: Metriprofil channel weather channel cars 81% men > 25 years & older channel living Professional active people & students channel travel Upscale channel money channel tv channel regional channel fun 64% men – 35 + years channel kids mothers & kids > 75% female
  • 17. ‘the’ newsportal of Belgium reach per day & month home 177.035 1.844.741 24.558 245.139 channel news 96.668 1.256.216 29.856 596.693 channel sports 47.567 629.390 7.185 125.311 source: METRIWEB may 06 channel women 16.954 299.187 3.365 68.572 channel showbizz 52.604 736.724 11.334 231.161 channel weather 23.524 357.916 6.648 101.489 channel cars 6.746 125.003 Approx. 70% enters the website via the homepage channel living 2.897 63.070 = Strong brand!! channel travel 4.199 104.569 2.185 45.178 channel money 13.314 231.731 channel fun 8.387 147.582 1.370 26.113 channel kids 1.340 34.499 cunique visitors total visitors cunique visitors total visitors per day per month per day per month
  • 18. ‘the’ newsportal of Belgium editorial home channel news channel sports channel women channel showbizz channel weather channel cars channel living channel travel channel money channel tv channel regional channel fun channel kids
  • 19. ‘the’ newsportal of Belgium editorial home channel news channel sports channel women channel showbizz channel weather channel cars channel living channel travel channel money channel tv channel regional channel fun channel kids
  • 20. ‘the’ newsportal of Belgium editorial home channel news channel sports channel women channel showbizz channel weather channel cars channel living channel travel channel money channel tv channel regional channel fun channel kids
  • 21. ‘the’ newsportal of Belgium editorial home channel news channel sports channel women channel showbizz channel weather channel cars channel living channel travel channel money channel tv channel regional channel fun channel kids
  • 22. ‘the’ newsportal of Belgium editorial home channel news channel sports channel women channel showbizz channel weather channel cars channel living channel travel channel money channel tv channel regional channel fun channel kids
  • 23. ‘the’ newsportal of Belgium editorial home channel news channel sports channel women channel showbizz channel weather channel cars channel living channel travel channel money channel tv channel regional channel fun channel kids
  • 24. ‘the’ newsportal of Belgium editorial home channel news channel sports channel women channel showbizz channel weather channel cars channel living channel travel channel money channel tv channel regional channel fun channel kids
  • 25. ‘the’ newsportal of Belgium editorial home channel news channel sports channel women channel showbizz channel weather channel cars channel living channel travel channel money channel tv channel regional channel fun channel kids
  • 26. ‘the’ newsportal of Belgium editorial home channel news channel sports channel women channel showbizz channel weather channel cars channel living channel travel channel money channel tv channel regional channel fun channel kids
  • 27. ‘the’ newsportal of Belgium editorial home channel news channel sports channel women channel showbizz channel weather channel cars channel living channel travel channel money channel tv channel regional channel fun channel kids
  • 28. ‘the’ newsportal of Belgium editorial home channel news channel sports channel women channel showbizz channel weather channel cars channel living channel travel channel money channel tv channel regional channel fun channel kids
  • 29. ‘the’ newsportal of Belgium editorial home channel news channel sports channel women channel showbizz channel weather channel cars channel living channel travel channel money channel tv channel regional channel fun channel kids
  • 30. ‘the’ newsportal of Belgium editorial home channel news channel sports channel women channel showbizz channel weather channel cars channel living channel travel channel money channel tv channel regional channel fun channel kids
  • 31. Weekly newsletters - hln.be: 580.000 - 7sur7.be: 145.000 - demorgen.be: 75.000 - joepie.be: 12.000 Possibility to advertise
  • 32. june 26th 2007 HLN.be - 7sur7.be - demorgen.be - autozone.be - goedgevoel.be - joepie.be - zone02.be - zone03.be - zone09.be