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Becoming a Unicorn: Going From Graphic to UX Design
 

Becoming a Unicorn: Going From Graphic to UX Design

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User Experience (UX) design is exploding right now. Demand is colossal. The pay is pretty good. And the work is fun. Lots of people want to break into this field, but for those with no work experience ...

User Experience (UX) design is exploding right now. Demand is colossal. The pay is pretty good. And the work is fun. Lots of people want to break into this field, but for those with no work experience in UX it's unreasonably difficult to do so. The good news is that as a visual designer, your current skills easily transfer into UX design. The better news is that should you manage to break into the field, UX designers with great graphic design skills are even more in demand! This presentation will teach you what you need to do to bridge the experience gap and land your first UX position.

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    Becoming a Unicorn: Going From Graphic to UX Design Becoming a Unicorn: Going From Graphic to UX Design Presentation Transcript

    • BECOMING A UNICORN: GETTING INTO UX FROM GRAPHIC DESIGN Presented by: FRED BEECHER
    • @fred_beecher :: #uxnicorns
    • @fred_beecher :: #uxnicorns
    • @fred_beecher :: #uxnicorns
    • @fred_beecher :: #uxnicorns
    • FROM GRAPHIC TO UX DESIGNKnowledge People Process Practice✔ Layout ✔ Communication ✔ Experimental JUST DO IT✔ Basic ✔ Human ✔ Critique Internship Typography Perception Data-based Choose your✔ Basic Color Cognitive decision target Psychology making Research Network Methods Empathy Focus on problems Show your Information Listening work Architecture Interaction Design Basic coding Quck Learner Curiosity Thick- Passionate about people skinned Curiosity@fred_beecherTech about :: #uxnicorns
    • KNOWLEDGE: CASEY K. duct ex-pro r des igne self-taught web coder Read tons of books *STIL L* read s to of b ns ooks !!!@fred_beecher :: #uxnicorns
    • READ@fred_beecher :: #uxnicorns
    • LEARN QUICKLY@fred_beecher :: #uxnicorns deviantart: FaJaR2
    • LEARN TO CODE@fred_beecher :: #uxnicorns ® 1999 Warner Bros. Entertainment Inc.
    • FROM GRAPHIC TO UX DESIGNKnowledge People Process Practice✔ Layout ✔ Communication ✔ Experimental JUST DO IT✔ Basic ✔ Human ✔ Critique Internship Typography Perception Data-based Choose your✔ Basic Color Cognitive decision target Psychology making✔ Research Network Methods Empathy Focus on problems Show your✔ Information Listening work Architecture✔ Interaction Design✔ Basic coding✔ Quck Learner Curiosity Thick- Passionate about people skinned✔ Curiosity@fred_beecherTech about :: #uxnicorns
    • PEOPLE: MIKE S. compute r- compute communi r cation Epiphany... computer- n aa s ! humicrciioned n st commua ien by tist s... “Wh y?”@fred_beecher :: #uxnicorns
    • BE NOSY@fred_beecher :: #uxnicorns
    • HAVE EMPATHY@fred_beecher :: #uxnicorns
    • LEARN PSYCHOLOGY@fred_beecher :: #uxnicorns
    • LISTEN!@fred_beecher :: #uxnicorns
    • COMMUNICATE@fred_beecher :: #uxnicorns flickr: splorp
    • EXERCISE: LISTENING Two 10-minute interviews...Follow up; go deep.Listen. Don’t think about whatyou’re going to say.@fred_beecher :: #uxnicorns
    • FROM GRAPHIC TO UX DESIGNKnowledge People Process Practice✔ Layout ✔ Communication ✔ Experimental JUST DO IT✔ Basic ✔ Human ✔ Critique Internship Typography Perception Data-based Choose your✔ Basic Color ✔ Cognitive decision target Psychology making✔ Research Network Methods ✔ Empathy Focus on problems Show your✔ Information ✔ Listening work Architecture✔ Interaction Design✔ Basic coding✔ Quck Learner ✔ Curiosity Thick- Passionate about people skinned✔ Curiosity@fred_beecherTech about :: #uxnicorns
    • PROCESS: IVAN M. de aphic gr sign internsh ll i t a p ive wen act in ter 2 agencies, 10 years frustrated w/arbitrary design frustrated decised w/devs ang ions ch havinthing g to s so fill inhey built t the ints gaps bluepr up front@fred_beecher :: #uxnicorns
    • DATA-INFORMED DESIGN DECISIONS@fred_beecher :: #uxnicorns source: Pehr Hovey
    • SKETCHING@fred_beecher :: #uxnicorns flickr: carolinabio
    • FOCUS ON THE PROBLEM@fred_beecher :: #uxnicorns ®1985 Paramount Pictures, Inc
    • FROM GRAPHIC TO UX DESIGNKnowledge People Process Practice✔ Layout ✔ Communication ✔ Experimental JUST DO IT✔ Basic ✔ Human ✔ Critique Internship Typography Perception ✔ Data-based Choose your✔ Basic Color ✔ Cognitive decision target Psychology making✔ Research Network Methods ✔ Empathy ✔ Focus on problems Show your✔ Information ✔ Listening work Architecture✔ Interaction Design✔ Basic coding✔ Quck Learner ✔ Curiosity ✔ Thick- Passionate about people skinned✔ Curiosity@fred_beecherTech about :: #uxnicorns
    • EXERCISE: GOING COMMANDO • 20 minutes • Design without briefs • Evaluate business goals • Evaluate user goals • Design the primary screen for a system that allows people to estmate & schedule software projects • Generate LOTS of ideas • Critique • Refine@fred_beecher :: #uxnicorns
    • PRACTICE: JAKE W. Studied graphic design d to switche co ding interned with his LOTS of di professors ffere kinds nt work hlal of hig ent y ex perim Process@fred_beecher :: #uxnicorns
    • JUST DOOO EEET@fred_beecher :: #uxnicorns
    • NO UX PRACTICE• Don’t just jump into PhotoShop• Ask clients what they’re trying to achieve• Ask them who they think their users are• Make design decisions based on that input• Sketch first!@fred_beecher :: #uxnicorns source: natural japan
    • UX PRACTICE• Look at sample documentation• Collaborate with UX designers• Ask UX designers why they’re doing what they’re doing• Make a UX designer mentor you!@fred_beecher :: #uxnicorns ®1966 20th Century Fox
    • IN SCHOOL• Internship• More internship• Somewhere with a UX practice• Get involved in UX projects• Make a UX designer mentor you!@fred_beecher :: #uxnicorns ®1978 Universal Pictures, Inc
    • IN Y TE N C RA G E C D A TI A VECORPO RTUP R ATE S TA@fred_beecher :: #uxnicorns
    • AD AGENCY LITTLE TO NO Collab w/ UX PRACTICE really reative cSometimes, breadth people no little to ver omark e UX practice restht dep earc ly ge d booze isn’t hhu i e usture of ul er rkvar k r s rwo c e w or !!! o ve arch e@fred_beecher :: #uxnicorns
    • INTERACTIVE SHOP pers!! breadthDevelo Experie over nced UX desi as ment gners Depth oe s tiv r llabo n tracoenv ironme hu som ge etim var ly ied boo es the wo rk runs ze booze out! !!!@fred_beecher :: #uxnicorns
    • CORPORATE ced ad th n rie ners xpe sig b ree ver de tors oUXa s m en pth DeINCR Evo PRO EMENT imp lve BLE MS AL ro & pro ve CUBICLES! UX duc a ov t’s tim er e.. .@fred_beecher :: #uxnicorns
    • STARTUP tot al cinstant UX mos hao time t of t sDyirector! he ou own of the ult ure rk experie nce c wo er ime for ov no t rative c ollabo ent Jobm entoring en vironm s ecur Evolve & Pfft i ty!? improve a . product’s UX over time...@fred_beecher :: #uxnicorns
    • NETWORK@fred_beecher :: #uxnicorns
    • SHOW YOUR WORK@fred_beecher :: #uxnicorns source: the paper wall
    • FROM GRAPHIC TO UX DESIGNKnowledge People Process Practice✔ Layout ✔ Communication ✔ Experimental ✔ JUST DO IT✔ Basic ✔ Human ✔ Critique ✔ Internship Typography Perception ✔ Data-based ✔ Choose your✔ Basic Color ✔ Cognitive decision target Psychology making✔ Research ✔ Network Methods ✔ Empathy ✔ Focus on problems ✔ Show your✔ Information ✔ Listening work Architecture✔ Interaction Design✔ Basic coding✔ Quck Learner ✔ Curiosity ✔ Thick- ✔ Passionate about people skinned✔ Curiosity@fred_beecherTech about :: #uxnicorns
    • EXERCISE: SHOWING YOUR WORK • 10 minutes • Describe a problem you were asked to solve • Describe how you went about solving it... the data you used to make your decision, the different things you tried • Then describe your solution@fred_beecher :: #uxnicorns
    • READ A TONLEARN ABOUT PEOPLEMAKE DATA-BASEDDECISIONSCHOOSE YOUR STARTINGPOINTSHOW YOUR WORK@fred_beecher :: #uxnicorns
    • Fred Beecher fbeecher@nerdery.com @fred_beecher http://nerdery.com/people/#fb http://slideshare.net/fred_beecher@fred_beecher :: #uxnicorns