Social Media & Social Networking Sites Search Engine Marketing (SEM) & Search Engine Optimization (SEO) Tools
624,000 “Likes”67,900 Followers14,000 in their Circle
Online commercial or video Focus more on hybrid technology Interact with customers online
Reach more customers and buyers directly Google Advertisement & Tools
US Top 3 Online Additional Contents Auto Retailer: Need: • eBay Motors • Banners • Autotrader.com • In-page advertisements • Cars.com • Links
Increase 23.5% annual sales of hybrid car in the US • From around 200,000 units to 250,000 units. • Bring the sales number of Toyota Prius back to the year of 2007: A total of around 180,000 sales.
Google: 50% Social Media & Social Networking: ALL YEAR Other Sources: 50% SEM & SEO: September-April Other Websites: September-April ◦ The timelines are based on tax return season and vehicle purchasing for winter