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ADV420 Final Presentation: Toyota
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ADV420 Final Presentation: Toyota

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Yu-Hsiang Chen …

Yu-Hsiang Chen
ADV420 Final Presentation: Toyota

Published in: Technology, Business

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  • 1. Yu-Hsiang Chen
  • 2.  Founded in 1937 World largest auto manufacturer “Reliable”, “Comfortable” and “Affordable”
  • 3.  Hybrid technology Fuel Efficiency and Eco-Friendly Rebuild brand image Increase sales
  • 4.  Social Media & Social Networking Sites Search Engine Marketing (SEM) & Search Engine Optimization (SEO) Tools
  • 5. 624,000 “Likes”67,900 Followers14,000 in their Circle
  • 6.  Online commercial or video Focus more on hybrid technology Interact with customers online
  • 7.  Reach more customers and buyers directly Google Advertisement & Tools
  • 8.  US Top 3 Online  Additional Contents Auto Retailer: Need: • eBay Motors • Banners • Autotrader.com • In-page advertisements • Cars.com • Links
  • 9.  Increase 23.5% annual sales of hybrid car in the US • From around 200,000 units to 250,000 units. • Bring the sales number of Toyota Prius back to the year of 2007: A total of around 180,000 sales.
  • 10.  Google: 50%  Social Media & Social Networking: ALL YEAR Other Sources: 50%  SEM & SEO: September-April  Other Websites: September-April ◦ The timelines are based on tax return season and vehicle purchasing for winter