A useful survey from global PR firm Burson-Marsteller this week looks at the ways in which the Global Fortune 100 companies are using social media. The tools they are using and how they are developing a social media strategy. The survey looked at 100 firms in the US, Europe, Asia-Pacific and Latin America and examined how these firms are using social media.
The summary presentation is below, and is Required Reading here at FreshNetworks this week, and the full report can be downloaded here.
The survey highlights the ways in which these firms are using social media and is also insightful in terms of the tools and platforms (Twitter, Facebook, YouTube or a corporate blog) they are using. It is interesting to compare the use of the different tools – Twitter is the most popular and blogging the least. And to compare how behaviour differs by regions – particularly the differences between Asia-Pacific and the US and Europe.
79% of firms are using at least one of these social media platforms – this figure is higher in Europe (88%) and lowest in Asia-Pacific (50%) – and 20% of them are using all four
The most popular platform is Twitter, with 65% of firms using this. Facebook and YouTube are next (54% and 50% respectively) with corporate blogs the least used (just 33% of firms surveyed)