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Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
Sogeti Vint Symposium June 8, 2010: Authenticity  & Business from B. Joseph Pine II
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Sogeti Vint Symposium June 8, 2010: Authenticity & Business from B. Joseph Pine II

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  • 1.  
  • 2. © 2010 Strategic Horizons LLP Strategic Horizons LLP www.StrategicHorizons.com Dellwood, Minnesota +1 (651) 653-6850 [email_address] Authenticity & Business Sogeti Vint Symposium June 8, 2010 B. Joseph Pine II
  • 3. The Progression of Economic Value © 1999 Strategic Horizons LLP Deliver Services Make Goods Commodities Extract Commoditization Stage Experiences Commoditization
  • 4. Commodities Services Goods Experiences Supply Control Improve Render Availability Cost Quality Authenticity © 2007 Strategic Horizons LLP Economic Output Business Imperative Consumer Sensibility
  • 5. Authenticity © 2007 Strategic Horizons LLP
  • 6. Failure of Institutions Rise of Baby Boomers Prevalence of Postmodernism Emergence of Experiences Automation of Services What’s Going On? © 2007 Strategic Horizons LLP
  • 7. Inauthenticity © 2007 Strategic Horizons LLP
  • 8. say you’re authentic be authentic say you’re authentic <ul><li>If you are authentic, you don’t have to </li></ul><ul><li>If you say you’re authentic, you better </li></ul><ul><li>It’s easier to be authentic, if you don’t </li></ul>Three Rules to Do Business By © 2007 Strategic Horizons LLP
  • 9. Rendering © 2007 Strategic Horizons LLP
  • 10. This above all,—to thine own self be true; And it must follow, as the night the day, Thou canst not then be false to any man. - Polonius William Shakespeare, Hamlet, Prince of Denmark , Act I, Scene 3, lines 80-82. The Polonius Test
  • 11. IS what it says it is Real-real Fake-fake Real-fake Fake-real Is NOT what it says it is Is NOT true to itself IS true to itself The Real/Fake Matrix © 2007 Strategic Horizons LLP
  • 12. = Intentions + Interest Purpose © 2007 Strategic Horizons LLP Being True to Self
  • 13. = Venue + Event Place © 2007 Strategic Horizons LLP Being What It Says It Is
  • 14. The Universe Matter (Atoms) Space (Real) Time (Actual) © 2010 Strategic Horizons LLP Reality
  • 15. The Multiverse No-Matter (Bits) No-Space (Virtual) No-Time (Autonomous) Matter (Atoms) Space (Real) Time (Actual) © 2010 Strategic Horizons LLP Augmented Virtuality Virtuality Physical Virtuality Warped Reality Reality Mirrored Virtuality Alternate Reality Augmented Reality
  • 16. Commodities © 1999 Strategic Horizons LLP The Progression of Economic Value Deliver Services Make Goods Commoditization Stage Experiences Commoditization Guide Transformations Commoditization
  • 17. Doing Well By Doing Good © 2010 Strategic Horizons LLP Don’t Be Evil
  • 18. Doing Good By Doing Well © 2010 Strategic Horizons LLP Don’t Be Evil
  • 19. © 2010 Strategic Horizons LLP Strategic Horizons LLP www.StrategicHorizons.com Dellwood, Minnesota +1 (651) 653-6850 [email_address] Authenticity &amp; Business Sogeti Vint Symposium June 8, 2010 B. Joseph Pine II
  • 20. &nbsp;

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