Service 2020: Megatrends for the decade ahead is a BDO report written by the Economist Intelligence Unit. It draws upon two primary inputs:
• A wide-ranging survey of 479 business leaders in Europe, the Middle East, Africa and Asia Pacific, spanning all industries and all revenue brackets. All respondents were in management functions, while over half hailed from the C-suite or board level.
• Interviews with eight experts and executives representing various industries.
The writer of the report was James Watson and the editor was Monica Woodley.