Kuniavsky The internet of thinks to come mobilize 2011_1.1


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talking about the Internet
of Things. Or, more specifically, how I believe that the
landscape in which we create ubiquitous computing
devices, such as the things that we call The Internet of
Things, is about to fundamentally change.

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Kuniavsky The internet of thinks to come mobilize 2011_1.1

  1. 1. Good morning. Thank you for inviting me. It’s an honor tobe back. Today I’m going to be talking about the Internetof Things. Or, more specifically, how I believe that thelandscape in which we create ubiquitous computingdevices, such as the things that we call The Internet ofThings, is about to fundamentally change. 1!
  2. 2. First, let me tell you a bit about myself. I’m a userexperience designer. I was one of the first professional Webdesigners in 1993. I ve worked on the design of hundredsof web sites and many digital consumer products. I alsoregularly work with companies to help them create moreuser centered design cultures so they can make betterproducts themselves. 2!
  3. 3. I sat out the first dotcom crash distilling my experienceinto a cookbook of user research methods. 3!
  4. 4. And 2001 I co-founded a design and consulting companycalled Adaptive Path. 4!
  5. 5. …and three years later I left it, and I left the Webaltogether, to found a company with Tod E. Kurt calledThingM in 2006. 5!
  6. 6. We weren’t sure what we were going to be but it’s turnedout that we’re a micro-OEM. We design and manufacturesa range of smart LEDs for architects, industrial designersand hackers. 6!
  7. 7. Last year my book on ubiquitous computing userexperience design was published. It s called SmartThings and it s published by Morgan Kaufmann. 7!
  8. 8. I also organize an annual summit of people developinghardware design tools for non-engineers. It’s calledSketching in Hardware and it’s this event that’s probablymost influenced the talk I’m going to give today. 8!
  9. 9. Talking about The Internet of Things is a challengebecause there are so many different definitions. This isTime Magazine’s illustration of the Internet of Things fortheir “Best Inventions of 2008” edition. I love thisillustration is because it makes no sense no matter howyou think about it, which is actually quite an accuraterepresentation of how confusing the many definitions ofthe Internet of Things are right now. 9!
  10. 10. Gartner has put it on their hype cycle, which means thatall kinds of people are describing what theyre doing asThe Internet of Things, regardless of what theyre actuallydoing. 10!
  11. 11. I cant describe to you what the Internet of Things is, or isgoing to be. What I can do is tell what components I thinkare going to be in it, and how I think it’s going to comeabout.Its components will likely include digital identificationthrough RFIDs or other technologies. These can, forexample, tell you where your food was grown…Source: Yottamark 11!
  12. 12. It will almost certainly include pervasive networkingthat’s used to collect telemetry generated by a wide varietyof devices and then store and process it in the cloud. Thiswill, for example, allows your car to be continuouslyembedded in both Toyota’s corporate network and yoursocial network… 12!
  13. 13. It will also include embedded sensing in everyday objectsthat connects them to the cloud. This is Green Goose’ssensor platform. They’re based here in San Francisco andthey put a sensor, a processor, a battery and a wirelesscommunication chip into a puffy sticker that you can puton anything. 13!
  14. 14. Combining these components into services will challengeexisting industries. Car sharing, for example, is so heavilydependent on Internet of Things technologies it’s hard toimagine it working otherwise. 14!
  15. 15. The Internet of Things will then likely revolutionizeinfrastructures such as meter reading and parkingcollection, changing how we relate to our world on thescale of cities.These are undeniably all pieces of the Internet of Thingselephant… 15!
  16. 16. The problem is that we’re still pretty blind about what theelephant really looks like.Were about to find out a lot more. There are a number ofpieces that have recently begun to fall into place which Ibelieve will create an ecosystem for the rapid developmentof Internet of Things products, technologies andcompanies, and thats what Id like to talk about today.Source: Banksy’s elephant. 16!
  17. 17. Here are the six things I think make up this ecosystem. 17!
  18. 18. Im going to start with the nerdiest stuff first.Semiconductor manufacturers are putting increasinglymore functionality on chips. Things that used to take fivechips, as this diagram from Renesas Electronics shows,can now be done on one chip. This has all kinds of benefitsfrom an assembly standpoint, but it also has an additionalbenefit. It creates an abstraction layer around a unit offunctionality, in this case an LCD driver, to creates asingle building block thats meaningful in human terms,rather than just electronic terms.This is the start of object-oriented hardware. Each block isan atom of functionality that communicates with otherblocks over a local network. 18!
  19. 19. One block can do all of the work to connect to any phonenetwork in the world. 19!
  20. 20. Another is a complete GPS system. 20!
  21. 21. Yet another is a multiaxis accelerometer that does thenecessary math to clean up the signal.This abstraction of knowledge into silicon means thatrather than starting from basic principles of electronics,designers can focus on what theyre trying to create, ratherthan which capacitor to use or how to tell the signal fromthe noise. 21!
  22. 22. Assembling electronics has gotten very cheap. It’s not justthat it’s cheap to ship stuff to Asian factories, but it’sgotten surprisingly inexpensive to assemble hardware inmedium sized runs yourself. Not ten units, which you cando by hand, and not a million, which requires a serioussetup, but, say 1,000, or 5,000. This puts the idea ofmaking small run electronics into cottage industrymagnitude and brings it back closer to the hands ofdesigners.This is one of Sparkfun Electronics pick and placemachines.Source: Sparkfun 22!
  23. 23. This is Adafruit’s, who work out of a loft in New York.Source: Adafruit 23!
  24. 24. This is DIYDrones’ the manufacturing company ChrisAnderson of Wired Magazine runs in his space time. Theseare small companies that are nevertheless big enough thatthey decided to make their own electronics, because it’snow a reasonable business decision.Source: Chris Anderson, DIYDrones 24!
  25. 25. After twenty years of the Web, there’s a lot of familiaritywith it, and each new generation of designers anddevelopers is more immersed in Web-like ideas. Theyincreasingly think of digital technology as inherentlyanchored to the cloud and intuitively understand thepossibilities that networked connections provide. Thereare embedded hardware products, hardware objects, thatwill do all of the provisioning of a service in the cloud oncea connection is made. I grabbed this image from Arrayent,who is a company that makes a little hardware blob thatconnects virtually anything, in this case a smoke detectorto their cloud service.Source: Arrayent 25!
  26. 26. Moreover, there are now services such as Pachube, whichwas recently acquired, that allow an arbitrary data streamfrom any net connected device to share that stream withany other device. Pachube will do the buffering, theprotocol translation, the analytics, everything. One devicepublishes an output stream, another device thensubscribes to it it. It’s a system that has its roots in Webmashups, now mapped to hardware 26!
  27. 27. One of the most exciting changes is the movement ofhardware development tools online. Hardwaredevelopment used to be a solitary activity done in a labwith an oscilloscope and a soldering iron. Now it’sbecoming increasingly a social activity thanks to a newgeneration of online tools.Upverter, a Y Combinator-funded startup that justlaunched their beta, is a product that integrates electronicdesign with social collaboration. Its like SourceForge, orGitHub for hardware. 27!
  28. 28. This is Fritzing, a open source project for online socialhardware design. They will even print the circuit board foryou and mail it to you.Once you have social collaboration and the publishing andsubscription of designs, schematics and code, you have theequivalent of View Source for hardware design. That, inturn, means that designers no longer have to start fromscratch or from electronic textbooks or worry about askingnoob questions on discussion boards. It’s a model takendirectly from how the Web grew. 28!
  29. 29. The Arduino platform is probably the most mature andsuccessful product to have come out of this type ofcollaborative technology environment. 29!
  30. 30. It has become the reference platform that people extend toaccomplish specific things. Here’s the Ardupilot dronecontroller from the DIYDrones folks.Source: DIYDrones 30!
  31. 31. Here’s one from All Power Labs that’s used for preciselycontrolling an alternative energy gasifier unit.Source: AllPower Labs 31!
  32. 32. Here’s Google’s Open Accessory development platform. It’salso based on the Arduino.There were microcontroller platforms before, but theArduino’s popularity and flexibility makes it the Linux ofInternet of Things hardware. It is not the killer app, but itforms the bedrock on which applications are built. 32!
  33. 33. The final component of the ecosystem is probably the mostimportant and least developed. It’s a marketing anddistribution mechanism that allows people to sellhardware in low volumes so that they can gauge interestand generate operating income.Kickstarter, in this instance, acts like a group buying sitefor products that dont exist yet, giving developersfeedback about the popularity of their idea and teachingthem how to position it for a market before they’ve made asingle product. 33!
  34. 34. Etsy allows very small run electronic products. 34!
  35. 35. Even fab.com, which sells limited edition high designproducts like rugs and backpacks sells low run electronics.These channels are immature, but they’re becomingincreasingly popular. In effect, they’re doing an end runaround the traditional consumer electronic ecosystem toaddress the long tail of electronics buyers. That alsohappens to be where much of the greatest innovationhappens. 35!
  36. 36. We’ve already seen such a combination of inexpensiveinfrastructure technologies coupled with onlinecollaboration systems and a deployment and distributionmechanism that allows for rapid iteration with lowoverhead.Its the core of the Lean Startup philosophy thats provenso successful in creating a bunch of new companies andservices. If we look at Eric Ries definition of what makes alean startup, we can see all the pieces in this newecosystem. 36!
  37. 37. The tools are free and open. The costs for testing andassembly are low.Object oriented hardware and social tools enable rapiditerative development, while cloud computing allows forrapid deployment of associated services.Although they’re immature, we’re getting increasinglymore low volume sales channels to test out ideas. I’vesingled out Kickstarter because in addition to sales, itprovides feedback even before there are any sales, which iseven more in line with the lean startup philosophy.In the end what I am describing here is not the Internet ofThings, or ubiquitous computing, but it is the innovationecosystem that will lead to the Internet of Things. 37!
  38. 38. Thank you. 38!