John Seely Brown warns us about the competency trap—because we are experts in what we know, when we confront problems, we do more of what we know how to do, rather than look to the larger context.
He challengs us to design evocative experiences beyond the cognitive: narratives, not logic, reign supreme.
He exhorted us to encourage emergent practices around authorized ones.
And he suggests that we do this in a certain rhythm that balances the dramatic with the systematic, by conceiving of a vision that is compelling, strategically ambiguous, positive, and aspirational.
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