A revolution in efficiency and productivity is underway and it is being driven by the intranet; the internal workplace. However, most organizations are only operating at 60 percent efficiency. This huge efficiency gap is not primarily because of technology but rather because internal work systems are poorly designed and managed. For those organizations that truly make the intranet work there is major competitive advantage to be gained. These organizations will attract-and keep-the best and brightest employees who have come to expect an easy to use, socially connected online world.