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Harnessing the power of advocacy marketing

by Senior service professional at Serve4impact on Apr 05, 2011

  • 1,910 views

March, 2011...

March, 2011
Harnessing the Power of Advocacy Marketing
Steve Knox, Anthony Pralle, Kate Sayre, Jody Visser
Word of mouth is a gift that keeps on giving, as advocates beget advocates. In addition to promoting products, digitally integrated advocacy programs can generate ongoing conversations between companies and customers, contribute creative ideas for new products, and deepen customer relationships. BCG provides guidance and a checklist for making advocacy a key capability.

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Harnessing the power of advocacy marketing Harnessing the power of advocacy marketing Document Transcript