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Harnessing the Power of Advocacy Marketing
Steve Knox, Anthony Pralle, Kate Sayre, Jody Visser
Word of mouth is a gift that keeps on giving, as advocates beget advocates. In addition to promoting products, digitally integrated advocacy programs can generate ongoing conversations between companies and customers, contribute creative ideas for new products, and deepen customer relationships. BCG provides guidance and a checklist for making advocacy a key capability.
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