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Gartner digital spend for marketing leaders

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Gartner's 2013 U.S. Digital Marketing Spending Survey found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Here we dive deeper into the …

Gartner's 2013 U.S. Digital Marketing Spending Survey found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Here we dive deeper into the implications of the content imperative for your social marketing strategy.

Published in: Business, Technology

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  • 1. Gartner for Marketing LeadersThese info graphics highlight the findings included in the Gartner U.S.Digital Marketing Spending report. The findings are based on a survey ofover 200 marketers from U.S.-based companies with more than $500million in annual revenue, across six industries (financial services andinsurance, high-tech, manufacturing, media, retail, and healthcare). Thesurvey was conducted in November and December of 2012.The report examines how marketers are allocating their budgets, whatactivities are contributing to marketing success and other factors.You can find the report and other related research here.
  • 2. Gartner for Marketing Leaders:Key Initiative© 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
  • 3. Gartner for Marketing Leaders:Key Initiative© 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
  • 4. Gartner for Marketing Leaders:Key Initiative© 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
  • 5. Gartner for Marketing Leaders:Key Initiative© 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
  • 6. Gartner for Marketing Leaders:Key Initiative© 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
  • 7. Gartner for Marketing Leaders:Key Initiative© 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
  • 8. Gartner for Marketing Leaders:Key Initiative© 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
  • 9. Gartner for Marketing Leaders:Key Initiative© 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
  • 10. Gartner for Marketing LeadersReal-time, personalized digital marketing guidance, fromvision through executionTo learn more about Gartner For Marketing Leaders contact a Gartner accountexecutive at +1 866 592 5144.

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