Gartner Digital Marketing Transit MapThe digital landscape covers a wide, complex territory. To plan and managetechnology effectively, digital marketers need to understand the inherentrelationships between diverse operational areas, applications, technologiesand vendors.The Gartner Digital Marketing Transit Map shows the relationships amongbusiness functions, application services and solution providers. Use it tocreate a digital marketing solutions strategy, improve operations and planinitiatives.
Gartner Digital Marketing Transit MapUsing the MapThe Digital Marketing Transit Map is designed to identify the best sourcesfor your needs and acquire systems that work well together.It will help you:Identify the connections among business functions, application tracks andproviders.Find additional research or structure questions about strategy and bestpractices as well as providers, products, and selection criteria.Mediate discussions between marketing and IT.
Gartner Digital Marketing Transit MapInterpreting the MapNavigate the complexity of a fragmented and confusing digital marketinglandscape.Elements of the map include:Neighborhoods represent functional regions that can be thought of aspractice areas within an organization.Tracks connect these regions, and can be thought of as application servicesthat share common objectives and information.Stations represent interaction points that can be thought of as vendor andproduct categories that provide platforms and point solutions.Intersections represent transfer points where solutions may serve morethan one business area.
Gartner for Marketing LeadersReal-time, personalized digital marketing guidance, fromvision through executionTo learn more about Gartner For Marketing Leaders contact a Gartner accountexecutive at +1 866 592 5144.