Digital leadership study series form ey's global technology center and global media & entertainment center sustaining digital-leadership
by Fred Zimny, Senior service professional at Serve4impact on Jan 29, 2014
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What is the secret to capturing the tremendous growth opportunity that digital affords M&E? Embrace continuous innovation, without fear of failure but rather learning from it. That’s what the ...
What is the secret to capturing the tremendous growth opportunity that digital affords M&E? Embrace continuous innovation, without fear of failure but rather learning from it. That’s what the digital leaders we polled for this report told us.
Continuous innovation in the rapidly evolving media and entertainment (M&E) landscape is not for the faint-hearted. It requires proactively balancing growth and risk, creating a “radically intimate” relationship with customers (whether businesses or consumers) and reimagining products and business models.
In all these areas, our report focuses on lessons offered by “digital leaders” — those M&E companies already driving more than half their revenue through digital and most advanced in their use of the transformative digital technologies: smart mobility, social networking, cloud computing and big data analytics.
EY, with the help of Oxford Economics, conducted a global survey of more than 550 M&E executives during 2013.
Respondents came from a wide swath of M&E industry segments, including advertising, broadcast and cable, publishing and information services, filmed entertainment, int
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