Via Stefan Moritz
The Design ROI project was a research project conducted between September 2011 and September 2012 with the aim of developing a model and a set of metrics for measuring the return on investments in design. The project was funded by Aalto University, the Finnish Funding Agency for Technology and Innovation (Tekes) and fifteen member agencies of the Finnish Design Business Association (FDBA).
The impact of investments in design has been extensively researched by international design organisations, companies using design and universities that teach design. Despite this, no generally applicable models or metrics for measuring the benefits obtainable from design have been found.
The authors of this project interviewed several Finnish and international experts, supplemented their knowledge of the industry by conducting surveys of design agencies and their clients, and investigated the research question by building several prototypes for metrics. Additionally several public discussions and workshops were carried out during the project, involving important stakeholders in furthering the project and communicating some of the significant findings of the research.
The Design ROI project can be said to have promoted the joint development of the industry among design agencies, and to have produced a deeper understanding of the measurability of design and what factors affect it. Additionally, the project generated plenty of interest. The companies involved in the Design ROI project have set a joint objective to extend the project further with more partners.
This report presents the starting points, objectives, progress, partners, methodology and major outcomes of the Design ROI project.