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Design council leading business by design

by Senior service professional at Serve4impact on Nov 07, 2013

  • 979 views

Three findings on how businesses can benefit from design: ...

Three findings on how businesses can benefit from design:
Design is customer-centred

Benefit is greatest when design is intimately related to solving problems, especially customers’ problems.
Design is most powerful when culturally embedded
It works best when it has strong support in the organisation, especially from senior management.
Design can add value to any organisation
Design can benefit manufacturing and service-based organisations, small, medium or large.
Our eight recommendations for how companies can maximise the impact of design:
1. Don’t limit the context in which design can operate
2. Use design to differentiate
3. Integrate design and branding
4. Introduce a design process
5. Trust and support your design talent
6. Embed design in your organisational culture
7. Design your work environment
8. Don’t let the designer’s role be a straitjacket

Case studies exploring how world-class companies like Barlcays, O2, Virgin Atlantic and Diageo used design and what impact it had on their business.

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Design council leading business by design Design council leading business by design Document Transcript