The purpose of this design plan is to bring the design elements of the strategy together in one place and to communicate these as widely as possible across design, industry, government and education. The Design Council's aim is to provide a useful strategic framework for organisations, institutions and individual businesses with an interest in making design-led innovation happen.
"Design can help organisations transform their performance, from business product innovation, to the commercialisation of science and the delivery of public services," commented Rt Hon David Willetts MP, Minister for Universities and Science. "That is why design forms an integral part of the Government's plans for innovation and growth and features strongly in our Innovation and Research Strategy for Growth. The UK has the potential to succeed globally but to do so we must harness our strengths. Design is undoubtedly an area where we are amongst the best in the world, with potential to do even better."