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Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
Google  Guide to online shopping (Monaco 10/2009)
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Google Guide to online shopping (Monaco 10/2009)

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Transcript

  • 1. Darwin’s Guide to Shopping Peter Fitzgerald Industry Leader, Retail Google UK/EIRE
  • 2. Makers of Teflon and other scientific miracles,  what was their first bright spark?
  • 3. Cutlery? Golf clubs? Gunpowder? Glass blowing plant?
  • 4. Cutlery? Golf clubs? Gunpowder? Glass blowing plant? Founder Eleuthere du Pont saw a need for gunpowder in the US whilst fleeing the  French Revolution
  • 5. Video game kings, Nintendo were around  before the computer. Selling what? 
  • 6. Plumbing equipment? Gourmet mushrooms? TV antennas? Playing Cards?
  • 7. Plumbing equipment? Gourmet mushrooms? TV antennas? Playing Cards? Founded in 1889 to make handmade “Hanafuda” cards
  • 8. Leading mobile phone brand, what were  they up to in the wired‐phone era?
  • 9. Toys? Rubber boots? Furniture? Ceramics?
  • 10. Toys? Rubber boots? Furniture? Ceramics? Nokia started as a pulp mill in 1865, then made rubber hence the boots
  • 11. ‘If we want things to stay as they are, things will have to change’ Giuseppe di Lampedusa 11
  • 12. Evolution of the Shopper Google Confidential and Proprietary
  • 13. 13
  • 14. 64% of UK adults used the internet to find information about goods and services in the past 3 months (Eurostat) Google Confidential and Proprietary
  • 15. 70% of UK web users will make at least one purchase online in 2009 (Emarketer) £31bn spent in the UK online Jan through Aug 2009 (IMRG CapGemini) Google Confidential and Proprietary
  • 16. 50% of UK internet users in the past three months have researched a product online and purchased in-store 17% of Argos sales to year end Feb 2009 came through their Click and Reserve Service Google Confidential and Proprietary
  • 17. Always On Google Confidential and Proprietary
  • 18. Boxing Day Christmas Day £102m spent online on Christmas day Google Confidential and Proprietary
  • 19. ShopSavvy™: Making smarter decisions
  • 20. Internet not real life...huh? 20
  • 21. 1,000 UK Retailers Went Under last year 22
  • 22. Stores Catalogues Pure Plays
  • 23. 26
  • 24. Google Confidential and Proprietary
  • 25. We take Cash Only 28
  • 26. WHERE ARE WE HEADING Google Confidential and Proprietary
  • 27. Let the consumer win
  • 28. 31
  • 29. 2X more spend from Multi-channel customers (Best Buy, John Lewis)
  • 30. 38% collecting in store buy 51% start on website, 18% web 33
  • 31. Moving from data-rich to data-driven new tools and techniques enhanced targeting get the most from data
  • 32. maxi dress Interest over time 100 80 60 40 20 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  • 33. Agility 37
  • 34. Real Time Insights 38
  • 35. Efficiency 40
  • 36. Give me the right results when I search boys socks Before After 20% reduction in bounce rate 7% increase in conversion rate TOP  Check quality of results  Allow customers to sort results TIPS  Make site search visible  Lay out search results clearly
  • 37. Pace 42
  • 38. +7% Conversion
  • 39. “Big will not beat small anymore – it will be the fast beating the slow” - Rupert Murdoch Google Confidential and Proprietary
  • 40. Reassure me 1.8% increase in conversion  TOP   Be open about cancellations/returns  Offer security TIPS  Offer transparency on price  Clarify what happens after purchase Google Confidential and Proprietary
  • 41. Appendix Google Confidential and Proprietary

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