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At the core of such a model would be teams of people, working to understand and improve the many problems and challenges in front of them. Let’s call that process collaboration. Social media is ...
At the core of such a model would be teams of people, working to understand and improve the many problems and challenges in front of them. Let’s call that process collaboration. Social media is making this a virtual experience, removing traditional geographic and political barriers. Now anyone can collaborate with virtually anyone, at little or no cost. All it takes is a commitment of time, and a sense of purpose. What would they be working towards? The stuff of paradigm shifts, really: emergent insight, knowledge, or simply a better “way of doing things”. So we’ll call the outcome by its rightful name: innovation.
Now let’s look at examples in two distinct areas:
Social context. In areas like public education and healthcare, a focus on stakeholder outcomes is gaining increasing priority. Many have grown frustrated by a current state that is broken and dysfunctional. Even now, social innovators are forming ranks to attack issues in our ecosystems.
Commercial context. Still other teams begin to work in cross-functional ways to drive new organizational models. Focus on individual contribution increases. Silos are seen as the problem. Under banners like “Enterprise 2.0″ and “Social Business Design” corporate innovators are building new models for networked interaction and collaboration.
Today, social and corporate cultures rule the status quo, and are routinely identified as the most critical barrier to change. The alternative? We need to build cultures that embrace learning as a fundamental requirement, bringing open minds and critical thinking to the table.
Behind the scenes, learning and innovation are woven tightly together.
Here’s the bottom line: if it sounds ambitious, it is. But the foundational work is underway and social media has unlocked many new doors. Its work that needs our energy and our focus. Are you on board? I’d love to get your thoughts.
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