THERE’S ALWAYS AN APP FOR THAT
AND A SOCIAL MEDIA STRATEGY
COMMUNITY ENGAGEMENT: SARAH DRUMMOND
@WEARESNOOK
@RUFFLEMUFFIN
ME: WHAT DO YOU DO?
LADY: ‘I WORK FOR A LAW FIRM,
WE’VE JUST JOINED TWITTER, AND
FACEBOOK, AND GOOGLE PLUS, AND
INSTAGRAM ...
SNOOKTM
Australia
Germany
Austria
Finland
Sweden
N. Ireland
Lapland
Beijing
Taiwain
America
Egypt
Switzerland
Norway
Wales...
Double Diamond Design Council
DESIGN COUNCIL
DISCOVER DEFINE DEVELOP DELIVER
police
(my)
+
THE LAB
SNOOKLAB
DIGITAL INNOVATION
THE LAB
SNOOKLAB
DIGITAL INNOVATION
The
You should have asked us ages ago.
THE LAB
SNOOKLAB
DIGITAL INNOVATION
The
You should have asked us ages ago.
SNOOK
CUSTOMER EXPERIENCE
AND SERVICE DESIGN
THE LAB
SNOOKLAB
DIGITAL INNOVATION
SNOOK
CUSTOMER EXPERIENCE
AND SERVICE DESIGN
THE LAB
SNOOKLAB
DIGITAL INNOVATION
SNOOK
CUSTOMER EXPERIENCE
AND SERVICE DESIGN
TOTAL
craigroyston
F
o
DISCOVER DEFINE DEVELOP DELIVER
NAME
BACKGROUND
WHERE DO THEY HANG OUT ONLINE?
AGE
OCCUPATION
PERSONA CHARACTERISTICS
SNOO...
DISCOVER DEFINE DEVELOP DELIVER
BRAINSTORM
3 MINUTES
RAPID IDEAS
1 IDEA PER POST IT
SNOOK TM
TRANSFORMING SERVICES SINCE 2009DEVELOP: STORYBOARD
DISCOVER DEFINE DEVELOP DELIVER
DISCOVER DEFINE DEVELOP DELIVER
AWARE JOIN USE GROW LEAVE
DISCOVER DEFINE DEVELOP DELIVER
THE PITCH
1 MINUTE
WHAT’S THE IDEA CALLED?
HOW DOES IT WORK?
WHO IS IT FOR?
THERE’S ALWAYS AN APP FOR THAT
AND A SOCIAL MEDIA STRATEGY
http://customerexperiencetraining.eventbrite.com/
@RUFFLEMUFFIN...
Sarah Drummond's there is always an app for that and a social media strategy
Sarah Drummond's there is always an app for that and a social media strategy
Sarah Drummond's there is always an app for that and a social media strategy
Sarah Drummond's there is always an app for that and a social media strategy
Sarah Drummond's there is always an app for that and a social media strategy
Sarah Drummond's there is always an app for that and a social media strategy
Sarah Drummond's there is always an app for that and a social media strategy
Sarah Drummond's there is always an app for that and a social media strategy
Sarah Drummond's there is always an app for that and a social media strategy
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Sarah Drummond's there is always an app for that and a social media strategy

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Sarah is the co-founder and Director of Design at Snook. She focuses on making social change happen by re-thinking public services from a human perspective. With an unwavering belief in people power and their ability to solve problems in collaboration with government she is known for her openness and dedication to using design to solve complex problems.

Published in: Design, Business, Technology
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Sarah Drummond's there is always an app for that and a social media strategy

  1. 1. THERE’S ALWAYS AN APP FOR THAT AND A SOCIAL MEDIA STRATEGY COMMUNITY ENGAGEMENT: SARAH DRUMMOND @WEARESNOOK @RUFFLEMUFFIN
  2. 2. ME: WHAT DO YOU DO? LADY: ‘I WORK FOR A LAW FIRM, WE’VE JUST JOINED TWITTER, AND FACEBOOK, AND GOOGLE PLUS, AND INSTAGRAM AND PINTEREST’ ME: WOW, THAT’S AN IMPRESSIVE LIST THERE, WHAT’S YOUR MESSAGE? LADY: ‘NOT SURE REALLY, I JUST NEED TO MAKE SURE I MAKE MY 8 TWEET A DAY QUOTA I’VE BEEN GIVEN’
  3. 3. SNOOKTM Australia Germany Austria Finland Sweden N. Ireland Lapland Beijing Taiwain America Egypt Switzerland Norway Wales WEARESNOOK.COM curious@wearesnook.com 0141 258 7644 TALK TO US 86PROJECTS 10SOCIAL CARE AND HEALTH 5PRIVATE SECTOR 14UNIVERSITIES 12CHARITIES 3GOVERNMENTS 4CULTURAL ORGANISATIONS 5LOCAL AUTHORITIES "It was exciting to hear a different approach to problem solving and service design. Whilst Snook are radical in it's concepts, it is exactly what we need to embed in our culture to see dhs move forward in a different and innovative way.” - DEPARTMENT FOR HUMAN SERVICES, AUSTRALIAN GOVERNMENT SERVICE DESIGN CO-CREATION PROTOTYPING DIGITAL INNOVATION CUSTOMER EXPERIENCE DESIGN Featured in: TEAM OF TEN DESIGNERS AND STRATEGIC THINKERS SNOOKLAB DIGITAL INNOVATION Award winners: FELLOWSHIP YOUNG SCOT AWARD FOR ENTERPRISE WINNER OF DESIGN COUNCIL WORKING WELL CHALLENGE WINNER OF MOZILLA OPEN BADGE COMPETITION WHAT WE’VE BUILT IN THE LAB The You should have asked us ages ago. SNOOK CUSTOMER EXPERIENCE AND SERVICE DESIGN SNOOKLAB SNOOKLAB DIGITAL INNOVATION EMBEDSNOOK CREATING A CULTURE OF INNOVATION
  4. 4. Double Diamond Design Council DESIGN COUNCIL DISCOVER DEFINE DEVELOP DELIVER
  5. 5. police (my) + THE LAB SNOOKLAB DIGITAL INNOVATION
  6. 6. THE LAB SNOOKLAB DIGITAL INNOVATION The You should have asked us ages ago.
  7. 7. THE LAB SNOOKLAB DIGITAL INNOVATION The You should have asked us ages ago.
  8. 8. SNOOK CUSTOMER EXPERIENCE AND SERVICE DESIGN
  9. 9. THE LAB SNOOKLAB DIGITAL INNOVATION
  10. 10. SNOOK CUSTOMER EXPERIENCE AND SERVICE DESIGN
  11. 11. THE LAB SNOOKLAB DIGITAL INNOVATION
  12. 12. SNOOK CUSTOMER EXPERIENCE AND SERVICE DESIGN TOTAL craigroyston
  13. 13. F o
  14. 14. DISCOVER DEFINE DEVELOP DELIVER NAME BACKGROUND WHERE DO THEY HANG OUT ONLINE? AGE OCCUPATION PERSONA CHARACTERISTICS SNOOK TM TRANSFORMING SERVICES SINCE 2009 DEFINE: PERSONA
  15. 15. DISCOVER DEFINE DEVELOP DELIVER BRAINSTORM 3 MINUTES RAPID IDEAS 1 IDEA PER POST IT
  16. 16. SNOOK TM TRANSFORMING SERVICES SINCE 2009DEVELOP: STORYBOARD DISCOVER DEFINE DEVELOP DELIVER
  17. 17. DISCOVER DEFINE DEVELOP DELIVER AWARE JOIN USE GROW LEAVE
  18. 18. DISCOVER DEFINE DEVELOP DELIVER THE PITCH 1 MINUTE WHAT’S THE IDEA CALLED? HOW DOES IT WORK? WHO IS IT FOR?
  19. 19. THERE’S ALWAYS AN APP FOR THAT AND A SOCIAL MEDIA STRATEGY http://customerexperiencetraining.eventbrite.com/ @RUFFLEMUFFIN @WEARESNOOK WEARESNOOK.COM CURIOUS@WEARESNOOK.COM
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