Sarah Drummond's there is always an app for that and a social media strategy

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Sarah is the co-founder and Director of Design at Snook. She focuses on making social change happen by re-thinking public services from a human perspective. With an unwavering belief in people power …

Sarah is the co-founder and Director of Design at Snook. She focuses on making social change happen by re-thinking public services from a human perspective. With an unwavering belief in people power and their ability to solve problems in collaboration with government she is known for her openness and dedication to using design to solve complex problems.

More in: Design , Business , Technology
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  • 1. THERE’S ALWAYS AN APP FOR THAT AND A SOCIAL MEDIA STRATEGY COMMUNITY ENGAGEMENT: SARAH DRUMMOND @WEARESNOOK @RUFFLEMUFFIN
  • 2. ME: WHAT DO YOU DO? LADY: ‘I WORK FOR A LAW FIRM, WE’VE JUST JOINED TWITTER, AND FACEBOOK, AND GOOGLE PLUS, AND INSTAGRAM AND PINTEREST’ ME: WOW, THAT’S AN IMPRESSIVE LIST THERE, WHAT’S YOUR MESSAGE? LADY: ‘NOT SURE REALLY, I JUST NEED TO MAKE SURE I MAKE MY 8 TWEET A DAY QUOTA I’VE BEEN GIVEN’
  • 3. SNOOKTM Australia Germany Austria Finland Sweden N. Ireland Lapland Beijing Taiwain America Egypt Switzerland Norway Wales WEARESNOOK.COM curious@wearesnook.com 0141 258 7644 TALK TO US 86PROJECTS 10SOCIAL CARE AND HEALTH 5PRIVATE SECTOR 14UNIVERSITIES 12CHARITIES 3GOVERNMENTS 4CULTURAL ORGANISATIONS 5LOCAL AUTHORITIES "It was exciting to hear a different approach to problem solving and service design. Whilst Snook are radical in it's concepts, it is exactly what we need to embed in our culture to see dhs move forward in a different and innovative way.” - DEPARTMENT FOR HUMAN SERVICES, AUSTRALIAN GOVERNMENT SERVICE DESIGN CO-CREATION PROTOTYPING DIGITAL INNOVATION CUSTOMER EXPERIENCE DESIGN Featured in: TEAM OF TEN DESIGNERS AND STRATEGIC THINKERS SNOOKLAB DIGITAL INNOVATION Award winners: FELLOWSHIP YOUNG SCOT AWARD FOR ENTERPRISE WINNER OF DESIGN COUNCIL WORKING WELL CHALLENGE WINNER OF MOZILLA OPEN BADGE COMPETITION WHAT WE’VE BUILT IN THE LAB The You should have asked us ages ago. SNOOK CUSTOMER EXPERIENCE AND SERVICE DESIGN SNOOKLAB SNOOKLAB DIGITAL INNOVATION EMBEDSNOOK CREATING A CULTURE OF INNOVATION
  • 4. Double Diamond Design Council DESIGN COUNCIL DISCOVER DEFINE DEVELOP DELIVER
  • 5. police (my) + THE LAB SNOOKLAB DIGITAL INNOVATION
  • 6. THE LAB SNOOKLAB DIGITAL INNOVATION The You should have asked us ages ago.
  • 7. THE LAB SNOOKLAB DIGITAL INNOVATION The You should have asked us ages ago.
  • 8. SNOOK CUSTOMER EXPERIENCE AND SERVICE DESIGN
  • 9. THE LAB SNOOKLAB DIGITAL INNOVATION
  • 10. SNOOK CUSTOMER EXPERIENCE AND SERVICE DESIGN
  • 11. THE LAB SNOOKLAB DIGITAL INNOVATION
  • 12. SNOOK CUSTOMER EXPERIENCE AND SERVICE DESIGN TOTAL craigroyston
  • 13. F o
  • 14. DISCOVER DEFINE DEVELOP DELIVER NAME BACKGROUND WHERE DO THEY HANG OUT ONLINE? AGE OCCUPATION PERSONA CHARACTERISTICS SNOOK TM TRANSFORMING SERVICES SINCE 2009 DEFINE: PERSONA
  • 15. DISCOVER DEFINE DEVELOP DELIVER BRAINSTORM 3 MINUTES RAPID IDEAS 1 IDEA PER POST IT
  • 16. SNOOK TM TRANSFORMING SERVICES SINCE 2009DEVELOP: STORYBOARD DISCOVER DEFINE DEVELOP DELIVER
  • 17. DISCOVER DEFINE DEVELOP DELIVER AWARE JOIN USE GROW LEAVE
  • 18. DISCOVER DEFINE DEVELOP DELIVER THE PITCH 1 MINUTE WHAT’S THE IDEA CALLED? HOW DOES IT WORK? WHO IS IT FOR?
  • 19. THERE’S ALWAYS AN APP FOR THAT AND A SOCIAL MEDIA STRATEGY http://customerexperiencetraining.eventbrite.com/ @RUFFLEMUFFIN @WEARESNOOK WEARESNOOK.COM CURIOUS@WEARESNOOK.COM