Cisco and social media in their business

Cisco @ Social Media Social Media in Business Seminar December 9th, 2009 Esa Korvenmaa, General Manager, Cisco Systems Finland Oy Social Media © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Collaboration Is… Equal Parts Process, Culture and Technology  At Cisco, we pioneer collaboration to change the way we work Process  We use these technologies ourselves; we are our own laboratory  From command and control to collaboration and teamwork Technology Culture Social Media © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Cisco Collaboration Portfolio IP Mobile Customer Enterprise Communications TelePresence Conferencing Messaging Social Software Applications Care Social Media © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Cisco´s Two Ways @ Social Media Cisco is not only an active member among social media, but also provides with technology and tools for corporations to accelerate their business. Social Media © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8

We Are Encouraged to Use Social Media Social media enables companies to engage customers and potentially influence their views in ways that they never could in the past. And one thing is clear: The more companies can engage with customers on their own terms, the more successful they will become. Jeanette Gibson, director, New Media, Corporate Communications Social Media © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10

Cisco @ Social Media Ciscopedia Webex Second Connect Life Qaiku Twitter Wikipedia Yahoo! YouTube Groups Face Book Xing Flickr Blogs LinkedIn MySpace Social Media © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Twitter 52 Cisco related twitter accounts  Business unit and technolgy related 32 Global twitter accounts  Country specific accounts including Finland: @CiscoFI Cisco Executives on Twitter @Padmasree - Padmasree Warrior (followers: 1,309,749 – growing daily!) @CarlosDominguez - Carlos Dominguez (followers: 1,999) @ascohen - Alan Cohen (followers: 399) @keitheg - Keith Goodwin (followers: 867) @dscheinm - Dan Scheinman (followers: 977) @mhattar - Marie Hattar (followers: 245) Social Media © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12

Cisco @ Second Life Cisco SL-Vision  Extend the reach of all customer and partner-facing functions of Cisco’s business into the virtual realm, to ‘make place not matter’ in virtual face-to-face customer and partner interactions Cisco SL-Strategy  Reputation as Web 2.0 Leader…value of virtual worlds in the enterprise  Customer Relationships…collaborate using virtual environments on a global scale  Global…attracting next generation workforce Cisco presence in Second Life  Cisco Virtual Campus (external)  Cisco Employee Internal Islands (internal) Social Media © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13

Ciscopedia http://ciscopedia.cisco.com/display/cpda/Ciscopedia What is Ciscopedia?  Ciscopedia is the place where the Cisco community can share knowledge.  More than that, related content, blogs, and people are dynamically integrated with each topic, so you can keep your finger on the pulse of current knowledge across the Enterprise. Social Media © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15

Monetary Benefits of Collaboration Technologies, Processes and Culture @ Cisco FY08 Cisco FY08 $61M $772M $82M ($ Million/Year) $92M $691M $380M $239M Cost Saved Speeding up Business Total Cost Net Value Savings Time processes Trans- Value formation Source: Cisco IBSG, 2009 Social Media © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Architectural Design Needed to Integrate Social Media to Collaboration Portfolio Conferencing Customer Care Communication and Collaboration Enterprise Social Software IP Communications Applications Messaging Mobile Applications TelePresence Presence Session Mgmt Content Mgmt Collaboration Location Client Frameworks Tagging Services Policy and Security Management Infrastructure Virtual Machines Network Storage On-Premise Hybrid SaaS Social Media © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential

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Cisco and social media in their business

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