For this book ‘Serious Trendwatching’, Carl Rohde has selected the 25 best examples of Cool that can enhance people’s Quality of Life. These examples were all spotted by the best Coolhunters from various academic years at International Lifestyle Studies as part of an ambitious Quality of Life research project. In cooperation with the students, Rohde analyzed these examples thoroughly.
His main objective was to make this valuable methodology more transparent for students. Secondly, he wanted new generations of students to understand how the academy perceives Quality of Life, and to inspire students to embrace the subject.
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