Today at the Service Design Network Conference in San Francisco I presented the Business Case For (Or Against) Service Design.
I care about service design because I come at it as a leader of an organization that design services for our clients. Therefore, it’s in my best interest to know how and why it delivers real value. The more value it creates, the more organization will seek out, use, and pay for our work in service design.
Read all at http://brandonschauer.com/post/11710895190/sdnc11