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Booz co web-social-media-analytics a data and technology perspective

by Senior service professional at Serve4impact on Nov 28, 2011

  • 1,659 views

Publish Date:...

Publish Date:
November 21, 2011

Author(s):
Nair, Ramesh; Parande, Raj; Nair, Balu; Goryunov, Yuri

Abstract:
Web analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage. Today, Web interactions between commercial businesses and their customers are as important, if not more so, for a business’s growth as customer touches through traditional voice and bricks-and-mortar channels. This Leading Research deck discusses the data and technology opportunities and challenges associated with Web analytics.

Related Industries:
Consumer Products, Media & Entertainment, Retail, Technology, Telecommunications

Related Expertise Areas:
Information Technology, Marketing & Sales

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Booz co web-social-media-analytics a data and technology perspective Booz co web-social-media-analytics a data and technology perspective Presentation Transcript