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November 21, 2011
Nair, Ramesh; Parande, Raj; Nair, Balu; Goryunov, Yuri
Web analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage. Today, Web interactions between commercial businesses and their customers are as important, if not more so, for a business’s growth as customer touches through traditional voice and bricks-and-mortar channels. This Leading Research deck discusses the data and technology opportunities and challenges associated with Web analytics.
Consumer Products, Media & Entertainment, Retail, Technology, Telecommunications
Related Expertise Areas:
Information Technology, Marketing & Sales
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