Developed markets are on the cusp of mass adoption of mobile commerce. Many companies now see m-commerce as a strategic priority but few will find themselves in a sustainable, value-accruing position. For most, the only way to win at scale is through collaboration in the form of as-yet-untried partnerships.
Consumer Products, Financial Services, Health, Media & Entertainment, Public Sector, Retail, Technology, Telecommunications
Related Expertise Areas:
Marketing & Sales, Operations