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Booz co campaigns-to-capabilities-social-media-and-marketing-2011

by Senior service professional at Serve4impact on Oct 04, 2011

  • 8,558 views

Publish Date:...

Publish Date:
October 4, 2011

Author(s):
Premo, Karen; Vollmer, Christopher

Abstract:
Booz & Company and Buddy Media recently conducted a survey of North American marketers to learn more about how companies are embedding social media into their marketing organizations and activities. This Leading Research summarizes the results of that survey.

Related Industries:
Aerospace & Defense, Automotive, Chemicals, Consumer Products, Energy & Utilities, Financial Services, Health, Industrials, Media & Entertainment, Oil & Gas, Private Equity, Public Sector, Retail, Technology, Telecommunications, Transportation

Related Expertise Areas:
Marketing & Sales

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Booz co campaigns-to-capabilities-social-media-and-marketing-2011 Booz co campaigns-to-capabilities-social-media-and-marketing-2011 Presentation Transcript