In conjunction with Advertising Week 2013, Adobe released some striking research about how marketers are feeling about digital. The study, Digital Distress: What Keeps Marketers Up at Night?, reveals insights about how 1,000 U.S. marketers feel they’re doing – as individuals, in their companies and relative to their industry peers.
A few of the favorite stats:
Only 40% of marketers think their company’s marketing is effective.
Seventy-six percent of marketers believe measurement is important vs. 29% who believe they are doing it well.
66% of marketers feel digital is critical to their company’s success and yet less than half feel highly proficient in digital marketing. Worse, only 9% of marketers feel they know their marketing is working.